AI empowers Great Wall Intelligence to make the car understand you better

From March 15th to 17th, the China Electric Vehicle Hundreds Forum (2024) was held in Beijing. Wu Huixiao, Vice President of Intelligence of Great Wall Motors, attended the Smart Vehicle Ecological Forum and delivered a speech entitled "Thoughts on AI Transformation in the Smart Vehicle Era" keynote speech. Based on the recent test performance of Great Wall Motors' NOA model that can be driven in both urban and rural areas, Wu Huixiao shared Great Wall Motors' transformation layout in smart driving, smart space and other aspects, as well as Great Wall Motors' thoughts on transforming into an AI enterprise.

▲Wu Huixiao, Vice President of Intelligence of Great Wall Motors

AI defines cars

Large models bring more imagination to smart driving

Wu Huixiao said, "The rapid development and popularization of large AI models have allowed us to see a new turning point in the automotive industry. The automotive industry has moved from software-defined cars to AI-defined cars." Based on its own AI intelligent characteristics, Great Wall Motors has carried out transformation and layout around smart driving, smart space and other aspects, and conducted in-depth exploration on how AI large models can empower smart cars.

In the field of smart driving, Great Wall Motors has comprehensively built a data-driven smart driving R&D system. Recently, Great Wall Motors released a video of the urban NOA test. The Great Wall Mapless NOA can already smoothly pass through complex intersections, travel through the countryside, and accurately identify obstacles. At present, Great Wall Motors' NOA technology has entered final testing and optimization, and will bring users a full-scenario experience of "driving wherever there is a road, and it is easy to drive wherever you go".

The goal of Great Wall Motors NOA is to "let everyone who wants to buy it buy it, and those who have used it say it is good", and achieve from being far ahead in technology to word-of-mouth among users.

Regarding the combination of large AI models and intelligent driving, Great Wall Motors has thought from the underlying logic. Wu Huixiao said, "In the past, the concept of intelligent driving was to teach the 'machine' how to drive, and split complex driving tasks into single tasks that the machine can understand. The emergence of large AI models has provided us with a new way of thinking. If we A large model with complete 'cognitive' capabilities is regarded as an 'adult', realizing the transition from 'teaching machines to drive' to 'teaching AI to drive'. Is this the future of intelligent driving based on large models? Great Wall will continue to discuss this Explore and look forward to it”.

AI large model empowerment

Smart cockpit upgraded to smart space

In terms of smart space, Great Wall Motors explores applications around spatial perception, spatial cognition, and generative interaction, upgrading from smart cockpits to smart spaces.

Great Wall Motors has independently developed a multi-modal spatial perception algorithm. While the vehicle is driving, the driver's fatigue level is judged through a comprehensive analysis of the driver's expression, vehicle status and other factors, thus avoiding misjudgments caused by relying solely on the driver's eyelid opening and closing. Rear seat members can open and close the windows far away from them only through gesture recognition. When a child wakes up the voice assistant, the vehicle can recognize the child's voice and automatically play cartoons, making user interaction more convenient, natural and comfortable.

Great Wall car owners have already had the first experience with the application of AI large models. During the Spring Festival, Great Wall Motors took the lead in pushing large models to internal test car owners in Blue Mountain. A car owner used the writing function of the large model, but his friends did not discover that it was a work from the large model. Wu Huixiao said that through these interesting practices, Great Wall Motors firmly believes that large AI models will have a huge impact on promoting the smart cockpit experience, thus promoting the comprehensive upgrade of smart cockpits to smart spaces.

Data-driven AI application exploration

Great Wall Motors transforms into an AI company

As a technologically innovative enterprise, Great Wall Motors is fully embracing digital transformation. Based on the impact of large R&D models on production paradigms, Great Wall Motors uses large models to comprehensively improve work efficiency and enhance employees' awareness of AI innovation, accelerating Great Wall's transformation into an AI enterprise.

At a new turning point in the era of smart cars, Great Wall Motors regards this as a new starting point and a new challenge. In the future, Great Wall Motors will conduct a comprehensive review of research and development based on AI ideas, paying equal attention to underlying technology and upper-level applications. In the process of transforming into an AI enterprise, facing new challenges in terms of corporate personnel structure and organizational structure, Great Wall Motors will embrace the ecological model of open source and co-construction, and welcome the arrival of the AI ​​era with a positive attitude.