Intel and China Mobile Migu work together to create a high-quality smart experience and expand new possibilities for broadcasting, television and listening

Recently, Intel and China Mobile Migu held a signing ceremony for the 2024-2025 strategic cooperation in Beijing, and the two parties formally signed a memorandum of technical and commercial cooperation . Relying on the advantages of both parties in content, technology, resources, etc., Intel and Migu will carry out in-depth technical and resource cooperation in multiple fields such as artificial intelligence, high-definition video encoding and decoding, and cloud game rendering, expand the development space of "artificial intelligence + broadcasting and audio-visual", improve the production efficiency and creative quality of audio-visual products, bring users a better intelligent experience, and jointly promote the innovative development of the digital content industry.

Based on the good cooperation between China Mobile and Intel for many years, in 2023, Intel and Migu will jointly develop and cooperate to provide Migu with a strong computing power foundation in the fields of cloud gaming, cloud VR, cloud AR, etc. It is worth mentioning that during the Asian Games last year, Intel and Migu cooperated on a number of technical issues to efficiently run the Android mobile phone product Migu Video on the computer, and then use the powerful performance of the computer CPU and graphics card to allow more users to witness the exciting moments of the Asian Games in real time. In addition, some of Migu's live broadcast solutions in 2023 have been verified on products and technologies such as Intel Xeon processors, Intel Data Center GPU Flex series, Intel Core processors, and Intel Ruixuan graphics cards.

This year, Intel and Migu have once again joined hands to launch the 2024-2025 strategic cooperation, which is not only an affirmation and continuation of the past cooperation results, but also another important milestone in the deepening of the partnership between the two sides. During this year's Olympic Games, the audience will experience the customized AIGC live broadcast experience that combines technology, culture and sports in the Migu live studio. For example, they can watch the presentation of sports elements combined with traditional Chinese cultural elements and appreciate the cross-border integrated audio-visual content brought by new technologies. Intel and Migu will make full use of artificial intelligence technology, through AI PCs equipped with Intel Core Ultra processors, Intel Xeon processors, Intel Ruixuan graphics cards, Intel data center GPU Flex series, etc., to support the application of AI in the live broadcast of events and enhance the audience's audio-visual experience.

Liang Yali, Vice President of Intel Marketing Group and General Manager of Industry Solutions and Data Center Sales Department in China, said: "We are honored to work with Migu to deepen the integration of technology and content, promote the innovative development of digital content, and jointly explore areas such as artificial intelligence, high-definition video and cloud games, so as to expand more possibilities for broadcasting, television and audio-visual, and provide a higher quality user experience. Looking to the future, Intel will continue to rely on its own technological advantages to expand ecological cooperation, help technology to get through the 'last mile', move towards more intelligent scenarios, and stimulate more development potential in the industry!"

Xiang Yang, deputy general manager of China Mobile Migu Company , said: "In the face of the ever-changing market demand, we are very happy to reach a strategic cooperation with Intel, integrate the resource advantages of both parties, conduct in-depth exploration in the two major fields of artificial intelligence and sports events, strengthen technology research and development and market promotion cooperation, meet the diverse needs of users, provide users with better digital content innovation applications, and jointly promote the vigorous development of the industry."

The renewed cooperation between Intel and Migu is another important chapter in writing a different and wonderful chapter in the digital era with innovative technology. Over the years, Intel has insisted on accurately anchoring the needs of digital transformation, building innovative solutions with its deep product technology background to promote the common progress of the industry. Looking to the future, Intel will continue to accelerate technological innovation, work with a wider range of ecological partners, and jointly promote the deep integration and application of cutting-edge technologies in all walks of life, so that technology can benefit every aspect of society.