20+ important speakers announced! The 3rd Automotive Head-Up Display HUD Conference will be held in Suzhou in November!

Explore the development and application of forward-looking vehicle head-up display technology, enhance vehicle safety performance and driving experience, and achieve a higher level of human-machine co-driving experience. Yimao Information Technology and Smart Car Experts will hold the 2022 (3rd) Automobile Head-up Display (HUD) Forward-looking Technology Exhibition and Exchange Conference in Suzhou on November 16-17, 2022 , and continue to work together with industry OEMs, Tier1, HUD manufacturers, More than 300 experts from optical component manufacturers, material companies, testing and verification companies, and third-party institutions jointly explored the development and future of heads-up display products.

Speech title: Opening the era of in-car metaverse - the advanced path of Huayang AR-HUD

√ Four-quadrant model and development of AR-HUD

√ User experience leads HUD product form

√ Huayang Multimedia HUD product planning and technology development path

√ Advancement from 2D to 3D user scenarios

Speech topic: The "Magic Cube" smart cockpit with multiple cutting-edge black technologies

√ Introduction to Rubik’s Cube smart cockpit

√ The black technology behind the “Rubik’s Cube” smart cockpit

√ The future evolution trend of smart cockpit

Speech topic: AR-HUD from specification-oriented to experience-oriented

√ Mission and value of each generation of HUD

√ Experience is about the future of AR-HUD

√ The industry needs to reach a consensus

Lecture title: Application of laser technology in ubiquitous cockpit displays

√ In daily life, laser technology is everywhere

√ High efficiency, miniaturization and energy saving of laser display core devices

√ New user interaction experience of laser display and smart cockpit

Lecture title: Large field of view AR-HUD and its application based on OpticalCore technology

√ OpticalCore technology principles and advantages

√ Introduction to AR-HUD solution based on OpticalCore technology

√ Future applications and mass production preparation of OpticalCore technology

Speech topic: New generation AR-HUD detection technology

√ HUD industry testing pain points

√ New generation AR HUD detection needs and solutions

√ Full scene HUD detection solution

Speech topic: Overcoming the difficulties and prospects of AR HUD based on virtual-reality fusion technology

√ HUD completely replaces the instrument panel and redefines the interaction between people and vehicles

√ How AR HUD crosses the technical threshold of “virtual and real integration”

√ Smart car + augmented reality, HUD future scene application based on smart cockpit

Speech title: AR-HUD mass production development and future prospects

√ Hengrun’s DLP-based ARHUD mass production products and future plans

√ Integrated software and hardware----ARHUD and ARCreator interactive design and development experience sharing

√ ARHUD Future Prospects

Speech title: Research on the development trend of AR-HUD based on human-computer interaction and user experience

√ Research on AR-HUD design trends

√ Application of AR-HUD in the field of automotive safety emergency

Lecture title: Cutting-edge applications and technology prospects of semiconductor light sources in the field of vehicle projection

√ A brief analysis of the application trends and technical routes of non-traditional vehicle projection

√ AMS OSRAM automotive projection dedicated LED latest products and future specifications

√ Introduction to ams and OSRAM projection laser light sources

Speech title: Application of computer vision in AR products

√ Harman ADAS system

√ New generation computer vision technology

√ Harman Augmented Reality Platform (ARP)

Speech title: Mass production and future of AR-HUD

√ Based on Jiangcheng’s rich AR-HUD R&D experience and its mass production experience on BAIC’s listed model - Magic Cube

√ Share the requirements and experience of mass production of AR-HUD

√ Discuss the future development direction of AR-HUD

Speech title: Exploration and development trends of human-computer interaction in future cockpits

√ From passive to active, the evolution of human-computer interaction model in the future

√ Exploration and vision of Hongqi HMI design

√ Future development of human-computer interaction based on HUD

Lecture title: Foreign object detection the head-up displays of the future (Foreign object detection-future HUD products)

Speech topic: HUD lens mold processing

√ HUD free-form surface mirror mold processing method

√ Introduction to nano lathe

√ Key points of processing control

√ Mould and product testing

Speech title: HUD navigation and smart cockpit based on AR glasses

√ Breakthroughs in diffractive optical waveguide and MicroLED core technologies have led to the emergence of consumer-end AR glasses products, which can be applied to HUD navigation and smart cockpit scenarios

√ AR glasses are expected to achieve a safer and richer HUD experience, providing brands with easily perceptible intelligent differences, and are conducive to increasing the coverage of the entire line of models without the need for pre-installed structural modifications

√ Based on the AR glasses intelligent driving solution, car manufacturers and brands can expand their business models and add software Internet service revenue such as high-precision maps, AR navigation, and LBS business

Speech topic: Unreal Engine-Real-time 3D leads the next generation of HMI technology and transformation

√ Why is UE suitable for HMI?

√ Actual mass production cases

√ What can UE do for smart cockpits in the future?

演讲题目：裸視3D AR-HUD 3D GUI畫面設計

Speech title: Bringing holographic AR HUDs to the mainstream

√ Introduction to VividQ’s computer-generated holographic technology (software and IP)

√ How to integrate holographic display into AR-HUD

√ Case Sharing

1. Opening up the era of in-car metaverse—Huayang AR-HUD’s path to advancement

√ Four-quadrant model and development of AR-HUD

√ User experience leads the HUD product form

√ Huayang Multimedia HUD’s product planning and technology development path

√ Advancement from 2D to 3D user scenarios

Speaker: Yang Jing, Group Expert and HUD Product Line Director of Huizhou Huayang Multimedia Electronics Co., Ltd.

2. The "Rubik's Cube" smart cockpit supported by a number of cutting-edge black technologies

√ Introduction to the "Magic Cube" smart cockpit

√ The black technology behind the “Magic Cube” smart cockpit

√ Future evolution trend of smart cockpit

Speaker: Henry Zhao, Chief Engineer, BAIC Group Research Institute

3. AR-HUD changes from specifications to experience

√ Mission and value of each generation of HUD

√ Experience is about the future of AR-HUD

√ The industry needs to reach a consensus

Speaker: Chen Shuangbao, General Manager of Smart HUD Products, Huawei Technologies Co., Ltd.

4. Application of laser technology in ubiquitous cockpit displays

√ Laser technology is everywhere in our daily life

√ High efficiency, miniaturization and energy saving of laser display core devices

√ New user interaction experience of laser display and smart cockpit

Speaker: Yu Xin, Vice President of Shenzhen Appotronics Co., Ltd.

5. Large field of view AR-HUD and its application based on OpticalCore technology

√ OpticalCore technology principles and advantages

√ Introduction to AR-HUD solution based on OpticalCore technology

√ Future applications of OpticalCore technology and preparation for mass production

Speaker: Luo Jingkai, Director of Product Development Department, Shenzhen Ruisi Huachuang Technology Co., Ltd.

6. Next-generation AR-HUD detection technology

√ HUD industry testing pain points

√ New generation AR HUD detection needs and solutions

√ Full scene HUD detection solution

Speaker: Wan Qingtao, Technical Manager, Lingming Intelligent Technology (Suzhou) Co., Ltd.

7. Overcoming difficulties and prospects of AR HUD based on virtual and real fusion technology

√ HUD completely replaces instruments and redefines human-vehicle interaction

√ How AR HUD crosses the technical threshold of “virtual and real integration”

√ Smart car + augmented reality, HUD future scene application based on smart cockpit

Speaker: Wu Huijun, Chief Scientist, Future (Beijing) Black Technology Co., Ltd.

Focus Interview-Peak Dialogue

√ Can pixel lights replace HUD?

√ Can AR glasses be used to replace HUD?

√ What will be the future development trend of HUD and LCD instruments?

1. AR-HUD mass production development and future prospects

√ Hengrun’s DLP-based ARHUD mass production products and future plans

√ Software and hardware integration -- ARHUD and ARCreator interactive design and development experience sharing

√ ARHUD Future Prospects

Speaker: Yuan Zhangyi, Director of Intelligent Cockpit Business Unit, Beijing Jingwei Hirain Technologies Co., Ltd.

2. Research on the development trend of AR-HUD based on human-computer interaction and user experience

√ Research on AR-HUD design trends

√ Application of AR-HUD in automobile safety and emergency response

Speaker: Tan Hao, deputy dean, professor, doctoral supervisor, School of Design and Art, Hunan University

3. Frontier applications and technology prospects of semiconductor light sources in the field of vehicle projection

√ Analysis of application trends and technical routes of non-traditional vehicle-mounted projection

√ ams and OSRAM’s latest products and future plans for LEDs dedicated to vehicle projection

√ Introduction to ams and OSRAM projection laser light sources

Speaker: He Haixiang, Automotive LED Marketing Manager at ams OSRAM

4. Application of computer vision in AR products

√ Harman ADAS system

√ Next-generation computer vision technology

√ Harman Augmented Reality Platform (ARP)

Speaker: Miao Zhehua, ADAS System and Technology Project Manager, Harman (China) Investment Co., Ltd.

5. Mass production and future of AR-HUD

√ Based on Jiangcheng’s rich AR-HUD R&D experience and its mass production experience on BAIC’s launched model - Rubik’s Cube

√ Share the requirements and experience of mass production of AR-HUD

√ Discuss the future development direction of AR-HUD

Speaker: Lin Rongchun, System Director, Hefei Jiangcheng Technology Co., Ltd.

6. Exploration and development trends of future cockpit human-computer interaction

√ From passive to active, the evolution of human-computer interaction mode in the future

√ Exploration and vision of Hongqi HMI design

√ Future development of human-computer interaction based on HUD

Speaker: Zhao Mohan, Director of Interactive Experience Design, Intelligent Space Development Institute, FAW Intelligent Connected Vehicle Development Institute

1. Foreign object detection the head-up displays of the future (foreign object detection-future HUD products)

Speaker: Neonode Inc, Daniel Meesak, Campaign Manager, Marketing

2. Ultra-thin large-size diffractive optical waveguide technology and its difficulties in mass production

√ Latest progress in ultra-thin diffractive optical waveguide technology

√ Application of ultra-thin diffractive optical waveguide technology in HUD

√ Some difficulties in mass production and their solutions

Speaker: Aotezan Optoelectronics

3. HUD lens mold processing

√ HUD free-form surface mirror mold processing method

√ Introduction to nano lathe

√ Key points of processing control

√ Mould and product testing

Speaker: Liu Pengxin, Regional Sales Manager, Dachang Foreign Trade (Shanghai) Co., Ltd.

4. HUD navigation and smart cockpit based on AR glasses

√ Breakthroughs in diffractive optical waveguide and MicroLED core technologies have led to the emergence of consumer-end AR glasses products, which can be applied to HUD navigation and smart cockpit scenarios

√ AR glasses are expected to achieve a safer and richer HUD experience, provide brands with easy-to-perceive intelligent differences, and do not require front-mounted structural modifications, which will help improve the coverage of all vehicle models.

√ Based on the AR glasses intelligent driving solution, car manufacturers and brands can expand their business models and add software Internet service revenue such as high-precision maps, AR navigation, and LBS business

Speaker: Zhu Qingfeng, CEO of Tianjin Yuguang Technology Co., Ltd.

5. Unreal Engine-real-time 3D leads next-generation HMI technology and change

√ Why UE is suitable for HMI

√ Actual mass production cases

√ What can UE do for smart cockpits in the future?

Speaker: Epic Games, engine technical engineer and evangelist, Ma Ji

6、裸視3D AR-HUD 3D GUI畫面設計

Speaker: Yili Electronic Technology (Jiangsu) Co., Ltd., project director, Li Peilong

7、Bringing holographic AR HUDs to the mainstream

√ Introduction to VividQ’s computer-generated holographic technology (software and IP)

√ How to integrate holographic display into AR-HUD

√ Case sharing

Speaker: Stefan Innerhofer, Business Development Manager, VividQ