Xiaomi's market share in Europe surpasses Apple in Q1 with rapid growth

Publisher:SparklingBeautyLatest update time:2021-05-06 Source: 爱集微Keywords:apple Reading articles on mobile phones Scan QR code
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Jiwei.com reported on May 6 that Xiaomi Group Vice President and President of the Mobile Phone Division Zeng Xuezhong announced good news on Weibo today. In the first quarter, Xiaomi surpassed Apple in the European smartphone market share, ranking second for the first time. The smartphone shipments in Western Europe grew rapidly, and the market share remained in third place! Spain's smartphone market share has remained in first place for five consecutive quarters.

Image source: Weibo

Image source: Weibo

Image source: Weibo

According to data from research institutions, in the first quarter, Xiaomi's sales in Spain grew by 45% year-on-year, taking a 35% market share, ranking first, followed by Samsung (27%), Apple (11%), OPPO (9%), and Huawei (4%).

In Europe, Xiaomi took 23% of the market share with a year-on-year growth rate of 85%, surpassing Apple (19%) and ranking second. In Western Europe, Xiaomi took 17% of the market share with a year-on-year growth rate of 89%, ranking third.

Although Xiaomi ranks only fourth in market share in the domestic market, its good performance in the European and Indian markets has enabled Xiaomi to maintain its position in the top three in the global market.


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