Goldman Sachs released an investment report on Friday, looking down on Apple and lowering its target share price. Now Apple is fighting back.
Previously, Goldman Sachs said that Apple TV+ free trial plan could have a substantial negative impact on the average selling price, thereby hitting Apple's stock price.
Goldman Sachs said the one-year free trial of TV+ will affect hardware margins, resulting in a "material negative impact" on earnings. Goldman Sachs believes that the launch of the TV+ service will lead to a significant decline in the stock and has lowered its 12-month price target for Apple.
Apple refuted Goldman Sachs' negative view. "We do not expect the launch of Apple TV+, including the accounting treatment of the service, to have a material impact on our financials," Apple said in a statement.
Apple issued a statement to refute Goldman Sachs: Apple TV+ will not have a "substantial" impact on the company's finances.
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