IAA MOBILITY 2025 exhibitor registration is now open!

IAA MOBILITY 2025 exhibitor registration is now open. Before October 31, 2024, all exhibitors can enjoy a 5% early bird discount!

With the launch of the new theme "Everything in Motion" and the first confirmed participation of world-renowned automotive, cycling and technology companies, the third IAA MOBILITY is about to kick off in Munich: IAA MOBILITY 2025 will be held from September 9 to 14, 2025. As a platform for mobility, IAA MOBILITY will further intensify its dialogue with the business, media, politics and society, and once again bring cross-industry innovations. By focusing on cutting-edge solutions such as electric vehicles, autonomous driving and innovative traffic concepts, IAA MOBILITY has always adhered to its commitment to leading the future of mobility.

The first batch of exhibitors confirmed their participation

Industry leaders including BMW, Corus, Continental, Google, Hitachi Astemo Europe GmbH, Mercedes-Benz, myStromer AG, Porsche, Riese & Müller GmbH, Bosch, Volkswagen Group, Volkswagen Brand, ZF Friedrichshafen AG have confirmed their participation at IAA MOBILITY 2025 to showcase their forward-looking innovations.

After the last IAA MOBILITY, three quarters of exhibitors said they had reached their target group "successfully" or "very successfully", thanks in large part to IAA MOBILITY. 81% of exhibitors rated the performance of their participation in IAA MOBILITY 2023 as "good" to "very good".

Mr. Jürgen Mindel, Managing Director of the German Association of the Automotive Industry, said: "IAA MOBILITY 2023 demonstrated the industry's ability to meet current challenges with innovations and new products. Therefore, we are very pleased to see that before the official registration for IAA MOBILITY 2025 began, leading companies from all areas of mobility have clearly stated that they will participate in the next IAA MOBILITY. This fully demonstrates the value and importance of the unique concept of this global event and the industry-leading position of IAA MOBILITY as a platform for mobility, sustainability and technology."

“The participation from all areas of mobility demonstrates the transformation of IAA MOBILITY from a traditional automotive show to a comprehensive mobility platform. The diversity of topics has also been recognized and supported by exhibitors,” said Mr. Tobias Gröber, Business Director of Messe München.

IAA MOBILITY presented its new, unique format in 2021 and 2023 at two exhibition areas at the Munich Exhibition Center and in the center of Munich. More than half a million people were impressed by the innovative power of the exhibitors at IAA MOBILITY 2023. Exhibitor evaluations also reflected their satisfaction: 90% of exhibitors believe that IAA MOBILITY 2023 has a positive impact on their company, and 95% of exhibitors said they would recommend this mobility platform to their business partners.

These outstanding results have led 91% of exhibitors to say they will participate again in 2025. IAA MOBILITY 2025 is considered one of the most important events in the field of mobility next year. Visitors have high expectations for innovative exhibits that inspire the future, a variety of activity areas, exciting forum speeches, and cutting-edge topics in all aspects of future mobility.

IAA MOBILITY 2023

The new theme "Everything in Motion" reflects the transformation of the well-known IAA brand from a traditional auto show to a comprehensive mobility platform, and covers a variety of topics - from innovative vehicle technologies for two to four wheels, from infrastructure solutions to digital application software development, and even the latest mobility trends. The new theme emphasizes IAA MOBILITY's all-round focus on the field of mobility since its transformation in 2021.

Exhibitor registration opens

IAA MOBILITY 2023

Starting from July 3, 2024, IAA MOBILITY 2025 will officially open for registration. We welcome companies from the global mobility ecosystem to register. This year, for the first time, we have optimized the exhibitor communication channel through artificial intelligence (AI), making registration more efficient and convenient.

The exhibitor promotion activities are centered around a new theme, which runs throughout all promotion channels and is reflected in all communication measures. The new theme clearly conveys the core message of IAA MOBILITY 2025: "Mobility is everything".

The new theme will be displayed in all online and offline promotional materials together with the IAA MOBILITY 2025 logo. The theme fully reflects the comprehensive understanding of the needs of mobile travel and clearly conveys this message to all customers, visitors and industry representatives.

We focus particularly on the technology industry and the topic of sustainability, as these two areas make the greatest contribution to innovations in future mobility. The IAA Summit at the Munich Exhibition Center has set four B2B focus topics: Mobility, Innovative Technology, Sustainability and Smart Infrastructure. Companies that register before the end of October 2024 can enjoy an early bird discount of 5%.

Concept and theme of IAA MOBILITY 2025

IAA MOBILITY 2023

The founding concept of IAA MOBILITY is unique in the world. It not only provides ample space for exhibitors to showcase their innovative capabilities, but also promotes social exchanges and insists on playing an important role in promoting climate-friendly mobility.

The separation of the two target groups, B2B and B2C, in terms of space and content has already been a great success in 2023 and will continue to be a core concept for IAA MOBILITY 2025: The IAA Open Space and the IAA Experience test drives are held in the center of Munich and are open to the general public and free for all visitors. The IAA Summit and the IAA Conference at the Munich Exhibition Center are aimed at industry audiences and journalists.

IAA MOBILITY 2023

IAA MOBILITY 2023 - Data support for successful concepts

IAA MOBILITY 2023

• More than 500,000 visitors from 110 countries participated in the event over 6 days

• 750 exhibitors and more than 500 international speakers from 38 countries

• More than 300 world premieres of the latest products and concepts

• More than 8,500 test drives

• 91 startups participated in the exhibition, with an exhibition area of ​​2,200 square meters

• 3,700 journalists from 82 countries

• More than 60% of visitors are under 40 years old

• More than 50% of industry professionals are from the leadership level

IAA MOBILITY 2025 Agenda

• IAA MOBILITY 2025 Media Day: Monday, September 8, 2025 (Munich Exhibition Center)

• IAA Summit (B2B): September 9-12, 2025 (Tuesday to Friday, Munich Exhibition Center)

• IAA Open Space (B2C): September 9 to 14, 2025 (Tuesday to Sunday, in the center of Munich)