Simba and the three sheep are fighting each other, and the three sheep responded: You can't do traffic without any bottom line like this; Yu Minhong resigned as the legal representative of New Oriental Culture and Tourism; TT Shop Malaysia's commission increased丨E-commerce Morning News
Latest update time：2024-09-03
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Important news
NEWS REMIND
Simba and the three sheep are fighting each other, and the three sheep partners responded: You can't do this without any bottom line to attract traffic
On September 1, the live broadcast of the well-known Internet celebrity Simba blasting Xiao Yangge went viral on social media, sparking heated discussions. Simba named an Internet celebrity with 100 million fans in the live broadcast, saying, "You have no attitude towards quality inspection, after-sales service, and compensation, and all you have left is hype. You also opened an international company. Which business model are you not imitating from me? You haven't grown all the hair yet."
The cause of the quarrel is suspected to be the sale of hairy crabs. Both top influencers have recently promoted hairy crabs. Simba said in the live broadcast room: "I sold hairy crabs and all the anchors reported me for selling them too cheaply. What qualifications do you have to compete?" The account of Three Sheep also posted a post saying: "The second order of 0 yuan is a mechanism by Big Brother Yang to cut it. If you have the ability, you can also cut it. If you don't have the ability, is it interesting to just come and report it?"
In the early morning of September 2, Lu Wenqing, co-founder of Three Sheep, and Du Gang, CEO, responded to these remarks in the live broadcast room. Lu Wenqing said: "It's too bullying. We really don't make trouble and do our own platform business, but we can't do traffic without any bottom line like this, and warn the other party that there are too many ways to know what you do." (Bianniushi)
Domestic Information
DOMESTIC NEWS
Dong Yuhui and Yuhui Xingxing have been solo for a month: 30 days of sales of 700 million, and began to "poach" old clubs
It has been a month since Dong Yuhui and Yuhui Xingxing went solo. For most of the time, Yuhui Xingxing's live studio did not have Dong Yuhui to "support the show", but it still achieved a GMV of 700 million in 30 days, with the highest GMV in a single day being 69.09 million.
However, even after spending 358 million yuan to break up, the entanglement between Dongfang Zhenxuan and Yuhui Xingxing, and between Yu Minhong and Dong Yuhui has not stopped. Some fans' malicious comments against Dongfang Zhenxuan have intensified, forcing Dongfang Zhenxuan and Yu Minhong to issue statements to refute the rumors.
In addition, the financial director of Yuhui Tongxing has not been changed to Wang Jielin, the head of the financial management line of Dongfang Zhenxuan. Another supplier of Dongfang Zhenxuan reported that Yuhui Tongxing's business department was also contacting them, intending to "poach" from their old employer. (Sina Technology)
Yu Minhong resigns as legal representative of New Oriental Culture and Tourism
According to news on September 2, Beijing New Oriental Culture and Tourism Co., Ltd. and its wholly-owned subsidiary Beijing New Oriental Wokede International Education Travel Co., Ltd. have recently undergone industrial and commercial changes. Yu Minhong resigned as the legal representative and was replaced by Yang Zhihui. Information shows that Beijing New Oriental Culture and Tourism Co., Ltd. was established in July 2023 with a registered capital of 1 billion yuan. It is wholly owned by New Oriental Education Technology Group Co., Ltd. and Yu Minhong serves as chairman. According to media reports, in August this year, some netizens claimed that their children participated in the Dunhuang study tour organized by New Oriental Culture and Tourism for 10,580 yuan. After returning, the children have been complaining about the "poor accommodation" and "improper itinerary" during the trip. (E-Commerce News)
Gree applied for the Double-Sided Queen trademark and has previously launched a beauty instrument priced at nearly 10,000 yuan
On September 2, Tianyancha App showed that recently, Gree Electric Appliances Co., Ltd. of Zhuhai applied to register multiple trademarks of "Double-Sided Queen", "Gree Anti-Aging Magic Wand" and "Gree Double-Sided Queen". The international classification involves medical devices and scientific instruments. The current trademark status is waiting for substantive review.
At the Gree refrigerator and washing machine home appliance strategy conference held in August this year, Gree Electric Appliances Chairman Dong Mingzhu announced that Gree has developed a beauty instrument and personally promoted the beauty instrument. She said that as long as you use it for a week, you will find that you are more beautiful, and encouraged dealers on site to place orders. It is reported that the price of Gree's beauty instrument is 9,800 yuan. (Sanyan Technology)
Taobao Live: Live technical service fees will be waived for merchants for one year
On September 2, Taobao Live announced a new benefit: it will waive the live broadcast technology service fee for merchants for one year. It is understood that this free measure will cover all Taobao live broadcast merchants and has taken effect in the merchant backend. The limited free period is from September 1, 2024 to August 31, 2025.
A clothing merchant operating on Taobao told reporters, "This is a positive move that actually brings real money!" According to reports, they have received relevant news from the store backend, and there are also specific fees that have been reduced, which is simple and direct. "It has greatly reduced the costs of merchants, and we are more confident in preparing for Double 11," said the merchant. Another food merchant said that store broadcasting is an important business plan for them in the second half of the year, and they have been worried about the cost-output ratio before. "With this exemption measure, there is no need to worry, Taobao Live still understands the needs of merchants very well." A business clerk of Taotian Group told reporters: This move is to reduce the operating costs of small and medium-sized merchants, so that small and medium-sized merchants will have more positive confidence when facing live broadcasting, a sales explosion channel, and reduce the burden on merchants. He predicts that before Double 11, Taotian Group will also introduce more preferential measures to boost merchants' business confidence.
Earlier, the news indicated that the State Administration for Market Regulation announced that Alibaba Group had completed its three-year rectification. Some media speculated that this was good news for Alibaba Group to stabilize the basic base of small and medium-sized businesses. Previously, Taobao had repeatedly issued exemptions and burden-reducing measures for small and medium-sized businesses to help them continue to grow. (E-Commerce News)
Dianxiaomi ERP launches AliExpress fully managed warehouse delivery and stocking function
On September 2, Dianxiaomi ERP launched the AliExpress fully managed warehouse and delivery stocking function. The new function focuses on the core links of "taking orders" and "picking goods" for warehouse and delivery merchants, using digital means to reduce the workload of merchants and improve warehouse and delivery efficiency. Specifically, after AliExpress fully managed stores authorize Dianxiaomi ERP, they can centrally process orders from multiple platforms and multiple stores in the system, without repeatedly switching the merchant backend, making management more worry-free.
Secondly, after receiving the stocking list from the platform, merchants can directly create a delivery note and print product labels with one click. Dianxiaomi ERP can intelligently match product SKUs with warehouse SKUs and shelf positions, and accurately and quickly pick and ship goods. After the merchant confirms the shipment, the product inventory will be automatically deducted, helping merchants to grasp the inventory status in a timely manner and make accurate business decisions. (Dianxiaomi)
Yanjinpu increased its capital to 270 million
Tianyancha App shows that recently, Yanjinpuizi (002847) underwent industrial and commercial changes, and its registered capital increased from approximately RMB 196 million to approximately RMB 274 million.
Yanjinpuzi Food Co., Ltd. was established in August 2005. Its legal representative is Zhang Xuewu. It is jointly held by Hunan Yanjinpuzi Holdings Co., Ltd., Zhang Xuewen, Zhang Xuewu, and Hong Kong Central Clearing Co., Ltd. (DoNews)
Shanghai: Live e-commerce retail sales to reach 600 billion yuan by 2026
On September 2, Shanghai issued the "Three-Year Action Plan for Promoting High-Quality Development of the Live Broadcast Economy in Shanghai (2024-2026)". It is proposed that by 2026, the city's live broadcast economy will continue to maintain its international leading position, with a significant role in enabling the industry, a more complete industry ecology, a steady growth in the scale of live broadcast e-commerce, a rich and diverse variety of live broadcast formats, a scientific structure, and a continuous gathering of entities to form an efficient and coordinated live broadcast economy ecology, establish and improve high-standard industry norms and regulatory mechanisms, and strive to become a live broadcast economy highland with international influence.
The retail sales of live e-commerce will strive to reach 600 billion yuan, and the scale of various entities in the live economy will continue to grow. Ten national leading and internationally competitive live broadcast platforms will be formed, a group of large-scale, powerful and influential domestic anchor service agencies will be cultivated, a group of domestically renowned live broadcast event IP brands will be created, and 100 special live broadcast scenes will be sorted out and released.
Zhubajie.com reaches cooperation with National Individual Business Owner Development Network
On September 2, the State Administration for Market Regulation recently held an online launch event for the "National Individual Business Development Network" with the theme of "Building Bridges, Serving Development" in Changzhou, Jiangsu. At the event, Zhubajie.com signed a cooperation agreement with the National Individual Business Development Network. Both parties will give full play to their respective service and resource advantages to provide more high-quality and preferential services to individual businesses across the country. After Zhubajie.com and the National Individual Business Development Network reached a cooperation, they will export the platform's high-quality service capabilities through carriers such as the "Hui Xiaowei" applet to help the development of individual businesses. At present, Zhubajie.com's "LOGO design" and "trademark registration" services have been launched in the first batch of the "Hui Xiaowei" applet of the National Individual Business Development Network.
International News
FOREIGN NEWS
TikTok Shop Malaysia commission increased, penalty policy will take effect soon
Starting from September 5, TikTok Shop Malaysia will increase the seller transaction fee from 2.16% to 3.78%, including 8% service tax (SST). This adjustment will impose different commissions on ordinary users, authorized retail stores, and Mall sellers who operate store pages on the platform. According to the new regulations, TikTok Shop's market commission rate will vary according to product categories and include 8% SST. These commission rates are only expressed in ranges, and the specific commission standards will depend on the specific product sub-category. For Mall sellers, the commission rate will become higher.
In addition to the increase in commissions, sellers on TikTok Shop Malaysia are facing another new challenge. Starting September 2, 2024, TikTok Shop Malaysia will adjust the penalty policy related to delayed delivery rate (LDR). If the LDR is between 10% and 30%, sellers can only sell 90% of the average daily order volume; if the LDR is between 30% and 50%, sellers can only sell 70% of the average daily order volume; if the LDR exceeds 50%, sellers can only sell 50% of the average daily order volume.
Updates to Amazon’s International Returns Policy for FBM Sellers
On September 2, Amazon announced that it will make important updates to the international return policy for self-shipping sellers starting September 16, 2024. The new policy requires that international sellers who do not have a default US return address must provide a no-return refund or prepaid international return label within two days of receiving a return request.
This change means that the previous 5-day return period is now shortened to 2 days. Sellers will receive an email notification when a refund is processed. They can upload a return label on the "Manage Returns" page in Seller Central to respond to the return request. If the seller fails to respond within the specified time, Amazon may refund the customer on behalf of the seller and deduct the corresponding amount from the seller's account. (Yibang Power)
YouTube announces upgrades to live shopping
On September 2, YouTube announced that it has upgraded its live shopping feature, allowing multiple products to be displayed in a fixed manner during live broadcasts to improve sales efficiency. In addition, creators can now add AI tags when uploading videos on mobile devices to increase transparency and improve content classification efficiency. These updates also provide creators with more opportunities to make money and interact. (Ebrun Power)
TikTok Shop opens new sales categories in the US
On September 2, TikTok Shop in the US will add a number of new sales categories starting from August 31, 2024. The new categories include jewelry, automobile and motor vehicle related products, candles, kitchen scissors, mosquito repellent appliances, ink and toner cartridges, shaving tool sets, baby food processors/cookers, exercise mats, musical instruments and accessories, etc., providing merchants with more diversified sales opportunities and consumers with more diverse shopping options. (Yibang Power)
eBay UK individual seller fees adjusted, will be charged a fixed 3% international fee
On September 2, eBay announced fee adjustments for individual sellers in the UK, reducing the number of free merchant items per month and canceling the cash payment option for local pickup.
It is understood that currently eBay individual sellers can post up to 1,000 items per month for free. From October 1, eBay will reduce the free threshold to 300 items per month. After using up the 300 free listings, a fee of 35 pence will be charged for each item. (Ebrun Power)
Alibaba announces plans to increase investment in Malaysia
On September 2, Alibaba announced that it will increase investment in Malaysia, launch a number of initiatives to support the development of small and medium-sized enterprises, and promote exchanges between top suppliers in South Asia and Southeast Asia through its KEL Award. Malaysia's B2B e-commerce market still has huge potential, and Alibaba has implemented a series of online and offline training programs to help small and medium-sized enterprises use e-commerce platforms. It is reported that Malaysia's strategic location and business environment have enabled it to occupy an important position in the field of e-commerce in Southeast Asia. In the first seven months of this year, exports increased by 12.3% to RM131.15 billion, and the trade surplus reached RM6.42 billion. The Alibaba platform provides exporters with efficient and convenient export channels, especially for start-ups, and its advantages are significant.
British e-commerce platform Fruugo opens to Chinese sellers
On September 2, British e-commerce platform Fruugo announced that it will hold its first seller conference to restart the Chinese market on September 12 this year, and will officially restart seller recruitment at the conference. As early as 2019, Fruugo had opened its platform to Chinese sellers, but it was not until 2023 that Fruugo began to pay attention to the Chinese market. (Ebrun Power)
Temu actively invites local American sellers to join the platform
On September 2, Temu is actively introducing American and European brands into its market to promote global sales. It is reported that Temu currently has more than 300,000 sellers and aims to achieve global sales of US$60 billion by 2024. The company recently hired European and American employees and invited local American sellers to settle in. Currently, Temu is seeking to break through the upper limit of cheap goods applications and enhance its market image through brand cooperation.
Pop Mart joins TikTok in the US and has sales of US$360,000 in 3 months
According to news on September 2, after POP MART joined TikTok US in mid-May, it sold 16,900 items in three months, with estimated sales exceeding US$357,700. The brand quickly attracted a large number of fans and consumers through direct association with 626 videos and 159 live broadcasts, with the highest daily sales reaching 2,097 pieces, demonstrating its strong market influence on social media platforms. (Ebrun Power)
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