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Exclusive: A senior executive of NetEase Games was taken away for investigation due to corruption

Latest update time:2024-11-07
    Reads:
" The anti-corruption war of major gaming companies continues. "
Author: Dong Zibo and Hu Jiaming
Editor | Dong Zibo
Leifeng.com has exclusively learned that multiple sources have stated that NetEase Games' GM (General Manager) in charge of marketing, Xiang Lang, was taken away by NetEase's internal anti-corruption department for investigation. It has been said that the police have already intervened and the specific case is under investigation.
According to online reports, the contract value involved in this case is approximately 2 billion yuan, and the actual amount involved is estimated to be between 800 million and 1 billion yuan, and 28 suppliers have been affected.
This time, NetEase can be said to have "lured the enemy into a trap". In the past, the internal meeting of the marketing department was usually held in Guangzhou on Wednesdays, but this week the location was changed to Hangzhou in advance. Xiang Lang and others were detained and investigated only after they arrived in Hangzhou. It reminds people of January this year, when Lilith also summoned the employee Amy Liu from Beijing to Shanghai before arresting her.
(Limited by the length of this article, there are many stories behind Xiang Lang’s resignation. Welcome to add the author’s WeChat: william_dong to get more industry secrets with one click)
After the incident, it was not only Xiang Lang who was investigated. It was reported that several employees of his channel center were also under investigation. Among them were employees who were responsible for purchasing traffic for many of NetEase's top products. Most of the employees involved, including Xiang Lang, have no longer been found in NetEase's internal system today.
As of press time, news said that some employees had been released, and someone sent a message to Xiang Lang but has not received a reply from him.
As the general manager of NetEase Games Marketing Department, Xiang Lang has been responsible for many projects. A few years ago, Xiang once left NetEase and worked at Funplus, but it was rumored that his reputation was poor and he did not receive support in the new company. So Xiang Lang soon returned to NetEase, and after being on the "bench" for a while, he returned to the second position in NetEase Marketing Department in 4 years.
This is NetEase's second major anti-corruption move since September last year, which can be regarded as a warning to others.
Today, several NetEase employees reported that the screensavers on their company computers had been uniformly replaced with compliance promotional materials.

(Photo source: Internet)
Select suppliers fairly, purchase in accordance with laws and regulations, ensure the procurement process is transparent, do not disclose business secrets, reduce costs and increase efficiency quickly, efficiently and economically, and separation of duties is incompatible.
These six pieces of advice seem to be the basic ethics of a professional - but it is not always easy to stick to them in practice.
(Regarding the anti-corruption efforts of major gaming companies, Leifeng.com has already obtained a large amount of information and has written an article titled "Anti-corruption efforts of major gaming companies". Welcome to add the author's WeChat account: william_dong to chat about something dark and cruel)
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