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How can companies that are constantly eroded by the fragmentation trend save themselves?

Latest update time:2019-09-18
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Whether you are taking the bus or subway, or walking on the street, you can see people holding their phones to read news, watch American TV series, read novels, chat on WeChat , or even work. From fresh and fun to commonplace, all these changes have only taken a few years. Unknowingly, everyone has been "fragmented" .


Some people say that the development of mobile Internet has ushered in the era of fragmentation, but in fact the "fragmentation trend" has long surpassed the scope of mobile Internet. It is playing an important role in different ways in different social classes.


On the demand side, trends such as "fragmented time, fragmented learning, and fragmented reading" are changing consumers' habitual cognition; on the supply side, manufacturers are facing the impact of trends such as "fragmented demand, fragmented orders, and fragmented transactions . "


Take the semiconductor distribution industry as an example. Its fragmented demand trend is extremely obvious . This is not only reflected in the different needs of customers due to their own sizes, but also reflected in the fact that under the influence of the customization trend of the consumer market, customers of different sizes themselves are also facing various fragmented demands.


Many companies have failed to establish digital management capabilities in a timely manner and are often powerless in the face of the impact of the fragmentation trend. All these inconveniences have become obstacles to the further development of these companies .


For example, in the traditional transaction process, some customers with diverse order sources often communicate with distributors offline, inquire and place orders by phone or email. The whole process is very cumbersome, and the order status cannot be updated synchronously and intuitively. The document sorting work has to be repeated and mechanically, and various problems may even occur, such as order omissions, wrong shipments, delays, etc.


So, facing the impact of the fragmented and digital age, how can customers achieve their wish of “no missed orders, no wrong orders, and high efficiency” when trading?


The answer is [Dadabang]!


We have previously introduced the [DaDaTong] platform under WPG , and today we are going to talk about [DaDaBang], which is an online service platform provided by WPG for partners with increasingly fragmented order sources. It is dedicated to helping customers realize the online and digitalization of tedious operations such as order delivery and shipment, and solve the various fragmented needs faced by enterprises!