Musk no longer serves as Twitter CEO! A female successor will take office within six weeks. Netizens went crazy with photos and mocked: Not the female version of you, right?
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Musk is finally stepping down as Twitter CEO!
The new candidate seems to have been finalized. She is a woman and will take office within 6 weeks, but the specific name is kept secret for the time being.
After that, Musk will serve as Twitter's executive chairman & CTO , responsible for products, software and systems.
However, users are already suffering from PTSD from Musk’s “bullshit”.
In the comment area of this tweet, Musk’s stunning photos of women’s clothing appeared repeatedly:
Or his doggy but female version:
After all, Musk has been saying since November last year that he does not want to be the CEO and is looking for a successor, but for several months it has been "all thunder but no rain"...
But this time, it should be serious.
As the names of candidates have been exposed, the Wall Street Journal reported that Linda Yaccarino , the current head of NBCUniversal's advertising business , is negotiating for this position.
It is understood that Linda has worked at NBC Universal for more than ten years and is one of the core figures in the company's advertising business.
Musk is overjoyed to step down at Tesla
Resigning as Twitter CEO may be a long-awaited event for Musk, Twitter, and Twitter users.
First let’s talk about Musk.
Since acquiring Twitter last year, he has repeatedly stated that he does not want to be Twitter's CEO.
The first time was in November, when he filed a lawsuit with a Delaware court.
I hope to reduce my time on Twitter and find a successor to run Twitter later.
The second time was in December, when he tweeted jokingly:
As soon as I find someone stupid enough to take the job, I will quit as Twitter CEO.
In February this year, he revealed more definite news: a successor may be found before the end of this year .
There are two reasons behind the decision to step down as Twitter CEO:
On the one hand, Musk devoted a lot of energy to management and rectification after taking over Twitter, which caused dissatisfaction among other companies under his ownership.
For example, Tesla investors have publicly called for Musk to hand over the management rights of Twitter. Take a closer look at Tesla.
In January 2023, Tesla's stock price fell to its lowest point in nearly a year, one-third of its peak in 2022. Recently, Tesla has faced extremely fierce competition in the new energy vehicle market, with many models having experienced multiple price cuts.
After Musk tweeted that he had found a new CEO of Twitter, Tesla's stock price rose by about 2%.
On the other hand, Musk himself doesn’t like being a CEO (of course not just of Twitter) .
He has said before that he does not like to be a boss or a manager. In 2021, he also said that he did not like being the CEO of Tesla either.
I hate this so much, I'd rather spend my energy on design and engineering, which is what I love to do.
From this point of view, Musk's move from the position of CEO of Twitter to CTO is very consistent with his personal style.
Secondly, Twitter may also be more willing to have a new CEO.
You know, since it was officially acquired in November last year, Twitter has probably gone through the most chaotic period in its history.
Musk used thunderous tactics to first fire a series of Twitter executives, including the CEO, and then cut Twitter's 8,000-person workforce to less than 2,000.
The remaining employees are said to have to work about 12 hours a day to ensure the normal operation of the platform.
But even so, Twitter has crashed more than once in the past six months.
The bigger problem is that Twitter's business took a big hit after Musk took over.
First is the advertising business. According to Sensor Tower data, 37 of Twitter’s top 100 advertising dads have left after Musk completed the acquisition; 24 of them have reduced their advertising on Twitter by at least 80%.
The other is a subscription service. Musk has launched a new model that requires users to pay a 7-month fee to obtain Blue Label certification. Before this, this kind of certification was officially given by Twitter. This also triggered quite a war of words at the time.
Finally, there are the Twitter users.
After Twitter was acquired, many people ran to the Mastodon platform with buckets.
At the end of last year, Musk conducted a "research" and found that 57% of users who participated in the vote supported his resignation as CEO. At the time, he said he would abide by the results of the vote.
Looking at it now, the delay in resigning may indeed be due to the failure to find a suitable candidate.
So, who will this new CEO be?
Big names in advertising enter the shortlist
One of the most discussed candidates is Linda Yaccarino, NBCUniversal’s head of advertising.
The Wall Street Journal said she was "in talks" to take over as Twitter CEO.
You may be more familiar with the subsidiaries of NBCUniversal: NBC (National Broadcasting Company), Universal Pictures, Universal Theme Parks and Resorts, DreamWorks Animation...
Linda is responsible for NBC Universal's advertising and marketing. She has worked here for more than ten years and is a key figure in the company's launch of the streaming media Peacock.
News shows that Peacock’s advertising pre-sales have reached US$1 billion in July 2022, which is twice the total advertising revenue in 2021.
Linda manages NBCUniversal's approximately $13 billion in advertising revenue each year. She has very close relationships with advertising agencies and marketers and is known for her tough negotiating skills.
Just recently, Twitter and NBCUniversal also announced an expansion of cooperation. Linda also interviewed Musk at the 2023 marketing event in Miami.
Beyond that, there are a few candidates whose names have spread like wildfire.
According to Reuters, a Twitter employee revealed that former Yahoo CEO Marissa Mayer also appeared on the internal recommendation list.
Former employees said that former YouTube CEO Susan Wojcicki and Musk's Neuralink executive Shivon Zilis were also discussed.
Who it will be remains to be seen in a few weeks.
I wonder what new changes Twitter will have after the new CEO takes office?
Reference links:
[1]https://twitter.com/elonmusk/status/1656748197308674048
[2]https://www.reuters.com/technology/musk-says-has-found-new-ceo-twitter-2023- 05-11/
[3]https://www.wsj.com/articles/linda-yaccarino-in-talks-new-twitter-ceo-elon-musk-7a006bb5
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