ChinaJoy Qualcomm Snapdragon Theme Pavilion takes you to experience the new changes in digital entertainment in the 5G era

From July 31 to August 3, the 18th China International Digital Interactive Entertainment Expo (ChinaJoy) was held at the Shanghai New International Expo Center. As a global leading wireless technology innovation company, Qualcomm once again joined hands with industry chain partners to jointly create the "Qualcomm Snapdragon™ Theme Pavilion" during this ChinaJoy, attracting many players to experience the new digital entertainment experience enabled by top mobile technology.

The 12,000-square-meter Qualcomm Snapdragon Theme Pavilion brings together the three major operators of China Telecom, China Mobile, and China Unicom, and nine terminal brands including Xiaomi, OPPO, iQOO, OnePlus, Black Shark, Nubia, realme, Meizu, and Lenovo. It not only presents a diversified digital entertainment experience for players, but also brings the exciting QQ Celebrity Tournament-5G Pioneer Arena e-sports event, and popular talents, bands, and well-known game anchors come to support.

Cutting-edge mobile technology makes e-sports more enjoyable

Snapdragon mobile platform has always been the industry's leading all-in-one, full-range smart mobile platform. The flagship product, Snapdragon 865 mobile platform, not only brings ultra-fast 5G connection speeds and powerful application processing performance, but also fully integrates the latest generation of Snapdragon Elite Gaming features, bringing new upgraded hardcore performance and visual effects to top 5G smartphones. At ChinaJoy, 5G terminals equipped with Snapdragon 865 mobile platform, especially a series of ultra-high frame rate mobile game experiences supported by Snapdragon Elite Gaming, extremely realistic game graphics, and Adreno GPU driver updates have become the focus of players' attention.

Qualcomm Snapdragon 865 5G flagship phone supports top mobile gaming experience

From August 1st to 2nd, the Qualcomm Snapdragon booth held a two-day QQ Celebrity Tournament-5G Pioneer Arena e-sports event. Popular celebrities and well-known game anchors took the stage one after another, and continued to interact with the audience during the period, allowing more players and e-sports enthusiasts to experience the ultimate gaming experience brought by Qualcomm Snapdragon 865. The e-sports event was carried out through "5G network + 5G smartphone", presenting all the players on site with a hearty competitive experience brought by 5G technology, and also showing that new technologies are changing people's entertainment life. It is worth mentioning that this e-sports event was also broadcast live through the 5G network throughout the whole process, bringing an immersive and excellent experience to the audience who could not be there.

Regarding the mobile gaming experience, Qualcomm Global Vice President Hou Mingjuan said at the China International Digital Entertainment Industry Conference: "Players hope that the mobile chip platform carried by the core carrier platform of smartphones can provide more powerful performance, which puts higher and higher requirements on technology manufacturers. Qualcomm Snapdragon 8 series top mobile platform integrates many innovations. We integrate top technological innovations on such a small chip, hoping to provide players with surging performance in a small space."

5G terminals + applications, set off a new wave of game innovation

In the more than one year since 5G was put into commercial use, the comprehensive acceleration of its large-scale deployment has promoted the development of 5G terminals and applications, and also brought users more abundant usage scenarios. This year, the network coverage of the Qualcomm Snapdragon Theme Pavilion has been further upgraded. Combined with the 5G network deployment of the three major operators, China Telecom, China Mobile and China Unicom, especially with the help of China Telecom and ZTE, 5G NSA/SA dual-mode network coverage has been achieved in the venue. Sun Gang, vice president of product marketing at Qualcomm, said at the industry conference during ChinaJoy: "We are entering a new era of intelligent cloud connectivity driven by 5G and AI. Everything can be connected to the cloud and interconnected in the most reliable way. 5G's ultra-fast connection, low latency and high reliability will affect every aspect of our lives, including changes to the gaming industry."

In the Snapdragon exhibition area, China Telecom, China Mobile and China Unicom demonstrated a series of rich 5G applications. China Telecom demonstrated Tianyi Cloud Games and Tianyi Cloud VR, allowing players to fully experience the immersive "Cloud VR" and "Cloud Games" in seconds without waiting under the 5G network through interactive experience. China Mobile demonstrated a new life experience supported by dual gigabit networks - gigabit broadband at home and gigabit 5G outside. At the same time, users can also experience the smooth mobile game experience brought by 5G networks and 5G smartphones equipped with Snapdragon 865. China Unicom demonstrated applications such as 5Gⁿ AR Magic Mirror, 5Gⁿ Cloud Games, and 5Gⁿ VR Cinema Cabin, covering key products in the three major sectors of 5G live broadcast, industry, and entertainment. Taking the 5Gⁿ VR Cinema Cabin as an example, using the powerful processing power of the Snapdragon mobile platform and the 5G CPE using Qualcomm 5G modules, viewers can watch cloud movies locally.

5G connectivity opens up exciting opportunities for digital entertainment experiences, allowing players to play almost anywhere, anytime. In order to encourage game developers to use 5G technology to expand the gaming experience, Qualcomm has also joined hands with IMGA CHINA (International Mobile Game Awards) to add the "Best 5G Game Award" to this year's awards to further promote the development of the gaming industry in the 5G era.

Multiple types of terminals, creating new ways to enjoy the Internet of Everything

Facing the era of the Internet of Everything, Qualcomm has also continued to expand its deep accumulation in the field of mobile technology to different fields such as PC, XR and IoT, and joined hands with a wider range of industry chain partners to enrich people's digital entertainment activities with cutting-edge technologies such as AI. For example, the on-site Pongbert anthropomorphic table tennis robot attracted many spectators to stop. Built on the Qualcomm Robotics RB5 platform, the Pongbert anthropomorphic table tennis robot is a very intelligent robot "sparring officer", which brings a new way of presentation to the participation, training and competition of table tennis. Specifically, the RB5 platform can provide leading edge connection and high-efficiency reasoning for the AI ​​and machine learning functions required by the table tennis robot. The robot uses binocular cameras to perform real-time dynamic capture, and supports trajectory-based ball trajectory analysis, prediction system and human motion capture and analysis system, so as to smoothly realize human motion capture and analysis operations, and predict and quickly respond to each trajectory. In addition, with the support of the RB5 platform, the Pongbert anthropomorphic table tennis robot can collect, calculate and interact with a large number of smart terminal and smart sensor data in real time in a fixed small environment, and realize ultra-low latency real-time transmission and edge computing of a large amount of data in a small range. Spectators can also use the Microsoft HoloLens2 AR glasses, built on the Snapdragon 850 mobile platform, to hit the target area to score points with the help of augmented reality information.

The Snapdragon XR platform is helping users to open up a wonderful immersive entertainment experience and explore an unprecedented wonderful realm with its top performance and excellent experience. In the Qualcomm Snapdragon Theme Pavilion, XR terminals provided by manufacturers such as Pico, iQiyi, Yingchuang Technology, and 3Glasses all appeared, bringing a more immersive entertainment experience to the audience. In addition, Lenovo Yoga 5G, Microsoft Surface Pro X, and Samsung Galaxy Book S equipped with the Snapdragon computing platform demonstrated a new PC product experience with multi-gigabit connections, multi-day battery life, and high-performance computing. The fully automatic ice cream machine and trendy blind box vending machine equipped with Qualcomm MDM9x07 platform smart retail solution were also loved by the audience. A variety of Wi-Fi products built by Linksys based on Qualcomm Wi-Fi 6 solutions were also displayed on site, allowing users to "be one step faster" in indoor connections. Among them, the Linksys MX5300 equipped with Qualcomm Networking Pro 1200 platform can support excellent performance, smooth and stable, and anti-interference Wi-Fi 6 connection experience, providing a stable guarantee for the on-site VR device experience.

For 35 years, Qualcomm has continuously led the development of the mobile industry with advanced technologies, bringing the most advanced wireless technologies, mobile hardware platforms and software optimizations to the world, and working closely with leading terminal manufacturers, game content developers and other partners to build a digital entertainment industry ecosystem based on strong technology and innovation capabilities, bringing the ultimate digital entertainment experience enabled by top technologies to a wider range of users.