A report shared by Francisco Jeronimo, vice president of global data analysis agency IDC, showed that in the first quarter of 2022, the UK smartphone market grew 3.1% year-on-year to 4.9 million units.
Among them, Apple and Samsung together accounted for 80% of sales and 89% of sales. Interestingly, Google entered the top 5 in the UK market for the first time.
Apple and Samsung currently hold 48.4% and 31.9% of the market share, which means that one in every two smartphones sold in the country may be an iPhone and one in every three phones may be a Galaxy phone.
IT Home learned that Apple and Samsung are still leading the UK market, with shipments of 2.3931 million units and 1.5761 million units respectively this quarter, while Google shipped approximately 163,900 units in the first quarter of 2022; Nokia shipped 210,700 units and OPPO shipped 205,900 units.
Without the Pixel 5a to support the low-end and the discontinuation of the Pixel 4a, Google achieved growth of more than 220% in the UK with the Pixel 6 and 6 Pro. Due to the cold reception of the Pixel 5 and Pixel 4a 5G at the end of 2020 and the increase in marketing battles in the region, Google's investment in the UK market seems to have paid off to a certain extent.
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Recommended ReadingLatest update time:2024-11-15 16:26
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