Apple adjusts iPhone 12 mini production capacity to make way for Pro series-EEWORLD

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News on the morning of January 21st: In order to keep up with market demand for flagship models, Apple has switched 2 million units of production capacity from iPhone 12 mini to iPhone 12 Pro.

　　PED30, a blog focusing on Apple products, confirmed based on a report from investment firm Morgan Stanley that overall sales of the iPhone 12 series were higher than expected, but among the four phones, sales of the iPhone 12 mini were disappointing.

　　At present, Apple is still working hard to meet users' demand for the Pro series. In terms of delivery time, the average delivery time for models in the past four years is 10 days, but the current delivery time of iPhone 12 Pro ranges from 22 days to about 2 weeks, which is much longer than the average time.

　　Therefore, the iPhone supply chain team recently increased the production of iPhone 12 Pro‌ by 2 million units, and this production capacity was originally for iPhone 12 mini.

　　In addition to the Pro series, the iPhone 12 also contributed to the success of the iPhone 12 series. The report mentioned: In China, we believe that the iPhone 12 models performed better than in the United States, and we estimate that iPhone shipments increased by about 47% year-on-year in the December quarter, reaching an 18-month high and accounting for 20.3% of the market share. Within the first month of its release, the iPhone 12 accounted for the largest share of all iPhones released in China in the past four years.

　　Previously, a new report from data agency CIRP also described the sales performance of the iPhone 12 series in the United States: from October to November after its release, the iPhone 12 series accounted for 76% of all iPhone sales. Among the four models, the 6.1-inch iPhone 12 accounted for the largest share of new iPhone sales in the United States, reaching 27%; iPhone 12 Pro and iPhone 12 Pro Max both accounted for about 20% of new iPhone sales in the United States. Only the iPhone 12 mini accounted for only 6%.

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