Exynos is losing ground, Samsung plans to use Qualcomm chips in home appliances

On October 30, Samsung is currently expanding the proportion of Qualcomm Snapdragon chips used in its Galaxy flagship phones, while its own Exynos chips mainly cover mid-to-low-end and home appliance products.

According to a report by Korean media SEDaily on October 29, Exynos chips may not even be able to keep their position in other areas. Samsung may be pushing home appliances to install Qualcomm's application processor chips, the report said. In order to keep up with the AI ​​era, Samsung is in favor of using cutting-edge chips in such devices.

The report mentioned that since Samsung needs to install expensive Qualcomm processors in the Galaxy S25 series smartphones to be released next year, it plans to achieve cost-effectiveness by actively installing Qualcomm products in home appliances.

Yoo Mi-young, vice president of Samsung Electronics' home appliance division, once said: "We are developing products with the goal of launching home appliances that use large-scale language models on devices (that is, edge AI) in 2025. We are developing our own low-power, high-performance neural network processing unit (NPU) chips. Multiple organizations are conducting research."

The report also believes that the most affected home appliance product is the refrigerator. The AI ​​in the latest Samsung refrigerator uses a camera to identify ingredients and recommend recipes. To make this AI function more advanced, the support of cutting-edge chips is essential.

IT Home noticed that Samsung Electronics has been developing Exynos 2500, but previous sources said that Samsung Galaxy S25/S25+/Ultra mobile phones in the global market are all equipped with Qualcomm Snapdragon 8 Extreme Edition.

Korean media reported that the price of Snapdragon 8 Extreme Edition is about twice that of Exynos. Samsung decided to actively expand Qualcomm chips into the field of home appliances to follow the trend of smart home appliances and spread the cost. An industry insider said that the price of the latest Snapdragon products has increased by 20% compared with previous models, so Samsung's cost burden has also increased significantly, which is a reasonable choice for Samsung.