Google released a self-developed chip, trying to grab Qualcomm's market share?

Latest update time：2017-10-18

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According to a report by Bloomberg, on the 17th, the Internet giant Google announced the first self-designed chip for consumer products, Pixel Visual Core. This chip is a platform-specific chip that aims to improve the camera image quality of Google's latest smartphone Pixel 2 and help process HDR photos faster. The launch of Pixel Visual Core also represents the latest signal of Google's entry into the hardware field. This move is expected to pose a threat to its current chip suppliers, especially Qualcomm, the leader in mobile chips.

The report pointed out that designing chips independently is not only costly but also time-consuming. Therefore, apart from Apple, Samsung and Huawei, few smartphone manufacturers are capable of designing chips independently. Google has designed chips for its data centers, and this is the first time it has independently designed chips for consumer hardware products. In order to catch up with Apple and other leading smartphone manufacturers, Google needs to increase its research and development capabilities to integrate smartphone software and hardware.

Google says that the camera on its new Pixel 2 smartphone will be able to use the Pixel Visual Core chip to process HDR photos five times faster and with one-tenth the energy than using the main application processor. In the coming months, Google will release a software update to enable the use of the Pixel Visual Core, allowing third-party apps to take advantage of its powerful processing power.

The report further pointed out that the launch of Google's Pixel Visual Core may not be good news for Qualcomm. Because Google's Pixel and previous Nexus series smartphones are equipped with Qualcomm's Snapdragon chips. Moreover, Qualcomm has always promoted the chip's similar photo processing capabilities. Now Google now claims that it can do better, which may cast a variable on the future cooperation between the two. However, Google said that it has no plans to change its partnership with Qualcomm and has no plans to sell Pixel Visual Core chips to other companies.

In fact, according to pictures of Google's new chip design, the Pixel Visual Core contains many elements of modern application chips, which are part of the technology used to produce high-end smartphone components such as Qualcomm Snapdragon chips and Samsung Exynos chips. This technology integrates all components and enables them to work in harmony.

In the past, Google's self-developed data center chips were considered a threat to chip giants such as Intel and graphics chip suppliers such as Nvidia, and led to the popularity of white-label servers. In the future, if Google also learns from Apple to develop its own chips to meet its own chip needs, the chip market is bound to be reshuffled, and its impact cannot be underestimated.

Source: Technews

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