Cypress acquires Wi-Fi connectivity provider Cirrent

Currently, the IoT market is experiencing rapid development and evolution. For the scenario intelligence we envision in the future, the Internet of Everything has become the first and most basic link.

However

Everything is always difficult at the beginning

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Back to the starting point of the ideal world, enabling IoT products to quickly connect to the Internet and maintain connectivity is related to both the most subtle user experience and the evolution of the entire IoT industry. Therefore, it has become one of the most urgent basic problems to be solved.

Against this backdrop, Cypress completed its acquisition of Cirrent, leveraging its consumer-grade Wi-Fi® software and cloud services to make IoT products easier to use, more reliable and more secure.

After the acquisition is completed, Cirrent's ZipKey® Wi-Fi access configuration and IoT network intelligence solutions will be sold to connected product manufacturers along with Wi-Fi chips and operating systems.

The founding of Cirrent can be traced back to a printer. When its founder Rob Conant was helping his mother-in-law connect to the printer, the networking steps were extremely cumbersome and he failed many times. So he came up with an idea: why not invent a technology that allows everyone, especially the elderly, to easily connect to technology products? Cirrent was born and has always adhered to its simple purpose: to improve the Wi-Fi connection experience of connected products.

Today, Cirrent has become a leading software and cloud services provider in the consumer Wi-Fi® product field, and has established a ZipKey hotspot network covering more than 120 million households in the United States.

As a problem-solver, Cypress has always been committed to discovering and solving problems in product development and usage, constantly seeking breakthroughs, and improving the ultimate user experience; providing valuable and differentiated software is one of the core elements of Cypress's product strategy.

Users need a more intuitive and seamless experience. Cirrent's software enables IoT products to easily connect to home networks and stay online. Users can set up products without entering passwords and stay connected to the network, even when the network name and password change.

IoT product manufacturers need a higher input-output ratio. Cirrent's software provides users with an excellent user experience and can reduce the service support and product return expenses required by users. At the same time, using Cirrent's software to improve the connection rate of products can directly create business value for customers.

Cypress's top engineering team, scalable cloud platform , and partnerships with large Internet service providers and leading IoT product companies will help it further strengthen its leading position in the IoT market.

We don't need and cannot predict the future, but we can invent, innovate, and create new products and technologies that will bring a better future. This is Cypress's responsibility.

Today, Cypress acquires Cirrent with an eye on better interconnecting things. In the future, Cypress will focus on exploring "interconnection + intelligence" to achieve true situational intelligence through cloud intelligence and edge decision-making.

Cypress will explore deploying intelligence to the edge, breaking down the boundaries between different ecosystems and removing various barriers. Whether it is cars, homes or consumer electronics, the stronger their connectivity, the more they can meet users' customized needs through contextual intelligence.

This is the future that Cypress wants to make possible: enabling and helping everyone deploy such a future.

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