Zhang Tianfu of Mizhi Technology: Self-developed WebAR algorithm helps 3D digital technology penetrate thousands of industries

Zhang Tianfu, founder and CEO of Mizhi Technology, shared Mizhi Technology's application in AR algorithm scenarios and rendering engines at the Khronos·VeriSilicon Technology Seminar.

Zhang Tianfu said that 3D digital technology is based on hardware support, but it also puts forward higher requirements on software and production platforms. Mizhi's algorithm matrix is ​​based on three parts: rendering, object/body recognition and tracking, and cloud computing.

Mizhi Technology owns the first Kivicube WebXR online production platform in China, focusing on interactive production and multi-platform distribution of WebAR. It can be published to WeChat/Mini Programs/platforms that support the WebView framework such as Weibo/Baidu/Alipay/etc. The WeChat Mini Program AR plug-in supports real-time tracking and recognition of natural images and facial features in WeChat Mini Programs, and increases the spread and ease of use of AR based on WeChat's large-scale social media platforms. The large-scene AR customization solution uses Web SLAM technology to superimpose a more immersive AR virtual world in large offline spaces, attracting more consumers to experience it while accurately guiding merchants to increase sales growth.

Based on WebAR and the mini-program AR engine, AR function customization and delivery can be completed in as fast as 2 hours. Zhang Tianfu shared some successful cases in the industry: TTDEYE's AR contact lens try-on service, POMELLATO jewelry try-on mini-program, GUCCI jewelry try-on mini-program, JD AR swing maze, etc.