The reshuffle in the consumer electronics sector has entered the "deep water zone". How can companies enter the future market?

The reshuffle in the consumer electronics industry has entered the "deep water zone". How can companies get entry tickets to the future market?

In recent years, driven by the convergence effect of 5G, big data, artificial intelligence, the Internet of Things, and cloud computing, trillions of terminal devices such as smart wearable devices, smart home appliances, smart cars, and smart robots have been rapidly popularized, and the infinite vitality and business opportunities in the consumer electronics industry have become an indisputable fact. The concept of "metaverse" that has exploded this year has added fuel to this track. The reason is that in order to achieve a large number of application innovations, the "metaverse" needs 5G with low latency, low energy consumption, and support for large-scale device connections as the communication basis.

This is just one of the microcosms of the "great potential" in the consumer electronics track. More specifically, perhaps we can see some signs from the year-on-year increase in global shipments of products such as smartphones, computers, and televisions. Looking back at the development history, we can find that whether it is the rapid increase in mobile phone penetration from 2014 to 2015, or the emergence of TWS headphones in 2019, the emergence of innovative electronic products has always driven the growth of the consumer electronics industry like a tide.

The reason behind this is not difficult to understand. The development of the consumer electronics industry is largely determined by the product innovation cycle. Under this premise, the negative impact of the epidemic can be partially eliminated, objectively providing more time for major manufacturers to cultivate their internal strength. With the continuous increase in manufacturers' innovation efforts, the unit price of consumer electronics products continues to rise, bringing greater market space.

More importantly, the development of the consumer electronics industry has entered the fast lane, which also reflects the changes in people's lifestyles and consumption tendencies. Such changes will inevitably become more thorough and profound with the in-depth development of Internet technology, bringing about a continuous explosion of industry opportunities.

Among them, the growth potential of the consumer electronics track in the Guangdong-Hong Kong-Macao Greater Bay Area is worthy of attention. As one of the regions with the highest degree of openness and the strongest economic vitality in my country, the Guangdong-Hong Kong-Macao Greater Bay Area has shown its vitality in scientific and technological innovation under the new development pattern of dual circulation and the policy empowerment of the country, Guangdong Province and various cities. Especially in Shenzhen, the continuous release of the "dual-zone drive" effect has enabled a group of leading consumer electronics companies such as Huawei, Honor, TCL, and Skyworth to become the leaders in the industry by relying on amazing innovation. Even under the "siege" of chip shortages and the epidemic, it has achieved performance beyond expectations. Take Honor as an example. According to market research agency Canalys, Honor has now returned to the first echelon of mobile phone shipments, with a market share of up to 18%.

In the post-epidemic era, how can we get the ticket to the future market amidst real challenges such as trade frictions, the gradual decline of the demographic dividend, and the possible withdrawal of the "Apple chain"? This is probably a question that all visionary industry practitioners and government managers are constantly thinking about and exploring.

In a complex and ever-changing environment, the industry needs to overcome crises and seek opportunities, and clear the clouds to see the sun through the collaboration of all parties. In this regard, holding industry exhibitions as an important window and entrance to building a "dual circulation" pattern, the spillover and driving effects deserve attention, especially in the consumer electronics industry where technological changes are changing with each passing day.

In this context, on November 17, the China Information Technology Expo (CITE), a leading exhibition in the electronic information industry that has been held for the 10th time, held a press conference in Shenzhen, announcing that the 10th China Information Technology Expo will be held in the Shenzhen Convention and Exhibition Center from April 9 to 11, 2022. With the theme of "Ten Years of Progress, Intelligent Creation of the Future", the Expo adheres to the principle of openness and cooperation, strives to create a high-end display platform for the entire global electronic information industry chain, and is committed to promoting innovation in science and technology industries and achieving high-quality development of China's electronic information industry.

▲Chen Huaping, Deputy Director of Shenzhen Municipal Bureau of Industry and Information Technology

Holding the China Electronic Information Expo is a valuable opportunity to showcase the development level of the new generation of electronic information technology, discuss industrial development trends, promote industrial chain cooperation, and promote international industrial exchanges. It is also an important tool to guide the sustainable and healthy development of the industry. It is reported that CITE2022 will plan nine exhibition halls, including the CITE Theme Pavilion, the New Display and Application Pavilion, the Metaverse and Virtual Reality Technology Pavilion, the New Generation Information and Communication Industry Cluster Pavilion, the Electronic Digital Life Pavilion, the Big Data Cloud Computing Pavilion, the Internet of Things Innovation Application Pavilion, the Internet of Vehicles Technology Pavilion, and the Basic Electronics Pavilion, with an exhibition area of ​​more than 100,000 square meters. By then, more than 1,800 leading companies in the new generation of electronic information industry chains will showcase cutting-edge technologies and the latest products related to the new industrial revolution such as artificial intelligence, cloud computing big data, 5G applications, the Internet of Everything, carbon peak and carbon neutrality.

▲Chen Wenhai, Secretary General of the China Information Technology Expo Organizing Committee

Each of the CITE pavilions has a lot to see and is full of information. Among them, the "Electronic Digital Life Pavilion" focusing on the consumer electronics sector brings together the Internet of Things Innovation Application Exhibition Area, Consumer Electronics Exhibition Area, Electronic Life Experience Area, E-sports Exhibition Area, Entertainment Image Exhibition Area, Cross-border Ecological Chain Exhibition Area, etc. With the heavy release of the "Electronic Digital Life Pavilion" at the conference, E- Life Expo Shenzhen Electronic Life Exhibition was officially launched. As an extension of the CITE China Electronic Information Expo, the E- Life Expo Shenzhen Electronic Life Exhibition mainly focuses on consumer electronics, small household appliances, smart mobile terminals, smart homes, games and entertainment, etc. It is more industry-specific and can better present industry innovation technologies, market business opportunities, policy dynamics interpretation, etc., thereby creating an electronic technology and life industry event in the Asia-Pacific region and the global market.

If there is any shortcut to tap into the future consumer electronics market, we can use a popular phrase to answer it: the 10th China Information Technology Expo (CITE2022).

April 9-11, 2022      Shenzhen Convention and Exhibition Center (Futian)

The 10th China Information Technology Expo (CITE2022) is based in the Guangdong-Hong Kong-Macao Greater Bay Area, constantly gathering innovative resources, promoting scientific and technological innovation activities, and promoting the transformation of innovative achievements. It has added new vitality and impetus to the development of China's electronic information industry, and has also become a shining stage for Shenzhen's electronic information industry to show its strength and style to the world. This expo will be themed "Ten Years of Progress, Intelligent Creation of the Future", focusing on hot technology applications such as digital home, smart terminals, integrated circuits, information technology application innovation, automotive electronics, industrial Internet, 5G and Internet of Things applications, new displays, big data storage and consumer life, etc., bringing together well-known domestic and foreign companies, attracting high-quality buyers and elites in the industry, bringing innovation and vitality to the booming electronics industry in South China, and contributing to economic recovery. The exhibition site will also create a number of industry forums and summits, inviting many industry leaders to conduct academic discussions and brainstorming for people in the electronics industry in various sections.