Point-by-point semiconductor visual processing technology helps Honor and OnePlus flagship phones usher in a full explosion of display performance

Color-accurate performance certified by DXOMARK, HDR ultra-clear image quality with full details, achieved for 100+ games

Comprehensive high-frame experience of 120 frames, multi-dimensional attack to meet the stringent display requirements of different scenes

Shanghai, China, April 26, 2023 - Zhudian Semiconductor, a professional provider of innovative video and display processing solutions, announced today that among the mobile phone products released in the first quarter, Zhudian Semiconductor's visual display solutions have been used in a number of mobile phone products. Flagship phones include Honor Magic5 Pro in the Honor Magic5 series, Honor Magic5 Ultimate Edition, OnePlus 11 and OnePlus Ace2 smartphones. Based on the market positioning of different products, Zhuidian Semiconductor has worked together with mobile phone manufacturers to use advanced technical solutions to create distinctive imaging and gaming experiences for users, achieving market performance that exceeds expectations.

With its excellent screen quality, the Honor Magic5 Pro smartphone scored 151 points in the DXOMARK screen test and successfully topped the list in the world. The report points out that the color accuracy of Honor Magic5 Pro performs well indoors and in low-light environments, and the rendering of skin tones is particularly natural. At the same time, Honor Magic5 Pro also provides faithful color rendering under sunlight. When playing HDR10 videos, the brightness and contrast of Honor Magic5 Pro are also quite excellent1. With the help of the point-by-point semiconductor color calibration solution, Honor Magic5 Pro has achieved an absolute color accuracy of Delta≈0.27. The precise color performance and the comfortable eye protection screen carefully crafted by Honor provide users with a comprehensive and considerate screen experience. .

The OnePlus 11 and OnePlus Ace2, which are the flagships of OnePlus at the beginning of the year, have achieved exciting market growth in the two months after they went on sale due to their excellent performance experience. In terms of visual display, OnePlus has successfully popularized the comprehensive 120-frame super picture quality experience to 100+ games with its super frame super picture engine solution, and extended this flagship experience from the digital series to the Ace series, so that more users can Enjoy a flagship mobile gaming experience. As the last stop in the hyperframe and hyperpicture engine link, PixelPoint Semiconductor has also achieved in-depth technical cooperation with OnePlus in terms of display optimization. Through joint adjustments, the technical advantages of Pixel Point Semiconductor's X7 professional rendering chip are fully utilized, making the exquisite high-definition image quality and comprehensive 120-frame silky visual effects standard for OnePlus mobile gaming experience.

Xiong Ting, President of Zhudian Semiconductor (Shanghai) Co., Ltd., said: "From flagship phones to gaming phones, Zhudian Semiconductor relies on its rich and flexible visual technology portfolio to provide customers with professional display solutions that meet their market positioning and provide terminal consumers with It brings an immersive, realistic, comfortable and stable viewing experience. Zhuidian Semiconductor has always been working hand in hand with its business partners with an open and cooperative attitude, seeking the optimal solution between performance and power consumption through in-depth technical collaboration, so as to achieve better results. Many video and game content shine on mobile devices in a form that is more consistent with their artistic originality.”

Li Jie, President of OnePlus China, said: "I am very happy to cooperate with Zhudian Semiconductor in visual display! Mobile games are a touchstone to test the performance of mobile phones. How to break through the shackles of power consumption to obtain a better picture quality experience is a key issue for every mobile phone manufacturer. Problems that need to be overcome. This time, OnePlus has used the super-frame super-picture engine to popularize the comprehensive 120-frame experience to 100+ games, and extend this benchmark mobile game experience from the digital series to the Ace series. We hope This can promote the comprehensive popularization of flagship mobile game experience, allowing more users to experience the charm of super frame and super picture quality.”

1.DXOMARK: Honor Magic5 Pro screen test