Keysight Technologies guest on element14’s “Innovation Experts” podcast

Keysight Technologies guest on element14’s Innovation Experts podcast, explaining test and measurement equipment selection guide

Keysight Technologies, a leading manufacturer of test and measurement instruments, and element14 discuss the latest podcast

Important Considerations When Purchasing Critical Test Equipment

Shanghai, China, October 18, 2021 – The fourth episode of the first season of the global podcast series "Innovation Experts" by element14, a global distributor of electronic components products and solutions under Avnet , is online, with a dialogue with Keysight Technologies, a leading manufacturer of test and measurement instruments. The first season will focus on how to use test and measurement equipment to achieve technological innovation and new product development in various practical applications, in order to provide professional insights for buyers, engineers and other professionals, helping them to keep abreast of the latest trends, challenges, products, tools and applications.

This new podcast explains the test and measurement equipment buying guide and highlights the product features and characteristics that should be considered when purchasing test equipment. Mike Hoffman, product manager for Keysight's mid-range oscilloscope series, and Cliff Ortmeyer, director of global technical marketing at Farnell and element14, discuss a variety of practical purchasing tips to help buyers accurately distinguish between low-cost and high-end instruments. Mike also showcased Keysight's extensive product range and further explained how to use the various improvements in test equipment to meet the various cutting-edge technology development needs of today and tomorrow.

James McGregor, head of global test and tools at Farnell and element14, said: "Supporting customers at every stage of the design process is our top priority, starting with product selection. Customers can only make the right purchasing decisions if they know the features and functions they need in their test products. In this podcast, Keysight experts share the best purchasing strategies. We believe this 'Buyer's Guide' podcast will be a useful episode, and its analysis of test product functions and performance will help engineers choose the most suitable test equipment to meet their product design and test needs."

The Innovation Experts podcast will be released every few weeks and will cover how test and measurement equipment enables innovation for small and micro startups as well as large blue-chip companies. Visit the new Farnell Technical Resource Center to watch the first three podcasts for free, including:

Issue 1: Test Equipment Promotes Hybrid Work and Remote Learning – This issue focuses on how Pico Technology’s PC oscilloscopes and RF test products can help enable new hybrid work and remote learning models during the pandemic. Mike Purday, Business Development Manager at Pico Technology, also describes the capabilities and impact of low-cost PC oscilloscopes and explores a range of creative applications for high-performance products, including tattoo removal and monitoring penguin egg temperature.

Episode 2 : Rapid Innovation 'Emerging Trends and Technologies' – This podcast, coinciding with the 75th anniversary of the founding of Tektronix and Keithley, features the success stories of the two companies in driving innovation in the world's leading industries. Brad Odhner, Technical Marketing Manager for Tektronix and Keithley, also describes the current and future challenges that the company's test and measurement equipment can help engineers overcome, thereby accelerating innovation.

Episode 3: Creating Innovative Tools and Equipment for Battery Design and Testing – In this episode, Hioki discusses cutting-edge test and measurement technology and how it is used to measure the performance of electric vehicles and other critical applications. Kai Scharrmann, engineer and business development manager at Hioki, also highlights trends and challenges in battery technology and testing.

Keysight Technologies is a leading global provider of test and measurement equipment. Its products are widely used in electronic design, electric mobility, network monitoring, 5G, LTE, Internet of Things, Internet of Vehicles and other fields. Keysight Technologies has world-class measurement platforms, software and consistency measurement technology, providing the most advanced measurement solutions for wireless communications, aerospace and defense, and semiconductor markets. Keysight Technologies' series of products are one of the star products in the element14 test and measurement product camp, all of which are in stock and can be shipped on the same day.

Element.com now fully reserves market-leading test, tools and production supplies in stock, with no minimum order quantity requirements, to support electronic product design and testing. Educational programs can also apply for preferential discounts. At the same time, element.com also provides customers with free online resources, data sheets, application notes, videos and webinars, as well as local technical support services 5 days a week and 8 hours a day.

Customers can watch the Innovation Experts podcast series for free on major global podcast platforms such as Spotify and Apple Podcasts. The newly released fourth podcast is also available on the new technical resource center of element14.

About element14

element14 is part of the Farnell Group. Farnell is a global leader in electronic technology products, dedicated to the high-quality service distribution of technology products and electronic system design, production, maintenance and repair solutions for more than 80 years. With its rich industry experience, Farnell provides strong support to a wide range of customer groups such as electronic enthusiasts, design engineers, maintenance engineers and purchasing personnel, while actively cooperating with leading global brands and start-ups to jointly develop high-tech products and bring them to market. The company also fully assists in promoting the development of the industry in order to cultivate a group of outstanding contemporary and next-generation engineers. Farnell operates the Farnell brand in Europe, the Newark brand in North America, and the element14 brand in the Asia-Pacific region. Farnell supplies customers directly through its extensive distribution network and CPC in the UK.

Farnell is part of Avnet, a global technology solutions provider with a vast and comprehensive ecosystem that provides customers with design, product, marketing and supply chain expertise at every stage of the product lifecycle.