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FAW Toyota will make major layoffs and adjustments, and its sales headquarters will leave Beijing; Huawei sold "Wenjie" for 2.5 billion yuan, and Seres took over; Xiaomi's car factory was rumored to have stopped production, and the official responded丨Auto Morning News

Latest update time:2024-07-03
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HOT NEWS

Seres plans to acquire Huawei's "Wenjie" trademark for RMB 2.5 billion. Huawei has transferred trademarks one after another. Here is the latest response

On the evening of July 2, SERES announced that its controlling subsidiary, SERES Automotive Co., Ltd., plans to acquire 919 registered or pending text and graphic trademarks such as "Wenjie" and other series held by Huawei Technologies Co., Ltd. and its affiliates, as well as 44 related design patents, for a total purchase price of 2.5 billion yuan.

In response, Huawei said it will transfer the "Wenjie" and other trademarks to SERES, and will continue to support SERES in making and selling "Wenjie". Huawei has always insisted on not making cars, but using its leading intelligent connected car technology to help car companies make and sell good cars.

According to analysts, Huawei has recently transferred the "Smart World" and "Enjoy World" trademarks to its corresponding smart partners Chery and BAIC, and with the transfer of the "Wenjie" trademark to Seres, Huawei should be hoping to transfer all its transportation tool trademarks to the corresponding vehicle manufacturers; from internal resolutions to public statements, Huawei has repeatedly reiterated that it "will not build cars" and has transferred vehicle-related trademarks one by one, further demonstrating that Huawei is unwavering in its strategy. (Jiemian News, Phoenix Network Technology)

Industry News


INDUSTRY  NEWS

Suddenly quit the group! Less than two years after joining, Leapmotor's "Huawei-related" executives are leaving

Recently, it was learned from multiple insiders that Leapmotor Senior Vice President and Chief Marketing Officer (CMO) Zhang Weili will leave the company, just one year and nine months after joining Leapmotor. The Leapmotor CMO position is currently vacant and will be temporarily replaced by Leapmotor Senior Vice President and Vehicle Manufacturing Director Cao Li.
"Last Saturday (June 29), (Zhang Weili) had already quit multiple work groups," said a person familiar with Leapmotor. According to past practice, Zhang Weili would celebrate in the company's large group after every new car launch. On June 28, Leapmotor's new six-seat SUV C16 was launched in Jinhua, but this time Zhang Weili was unusually silent in various work groups and quit multiple work groups the next day.
In his publicly disclosed career, Leapmotor is Zhang Weili's shortest career experience. Zhang Weili is a "Huawei veteran" who has worked at Huawei for 7 years, serving as the Chief Marketing Officer of the Greater China Region and the Chief Marketing Officer of the Latin America Region. In September 2022, Zhang Weili joined Leapmotor and was promoted to the company's Senior Vice President and Chief Marketing Officer (CMO) in January 2023. (21st Century Business Herald)

It is reported that FAW Toyota's sales headquarters moved from Beijing to Tianjin Factory, and significantly adjusted and optimized its personnel

On July 2, blogger @孙少军09 said that FAW Toyota's sales headquarters will move from Beijing to the Tianjin factory, and the staff will face substantial adjustments and optimization. According to previous reports, FAW Toyota delivered 73,545 new cars in June, and the official has not yet disclosed the year-on-year and month-on-month figures. On June 13, FAW Toyota's new Corolla Ruifang was officially launched, with an official guide price of 129,800 to 184,800 yuan.

Previously, many foreign media reported that Toyota's FAW Toyota joint venture factory in Tianjin has stopped production on some aging production lines, but operations are still continuing normally. FAW Toyota's suspension of production may be related to Toyota's adjustment of production and optimization of production systems based on "changes in vehicle model composition." Last November, FAW Toyota mentioned in a letter to its dealer partners that FAW Toyota would continue to significantly adjust production allocations downward in the next three months, given that it had already significantly reduced production in October and November.

FAW Toyota was jointly established by China First Automobile Group Corporation and Toyota Motor Corporation in 2003. Its sales headquarters is located in Beijing, and it has branches in Beijing, Tianjin, Changchun, Chengdu, Shanghai and Guangzhou. FAW Toyota has three major production bases, located in Tianjin, Changchun and Chengdu, China. On November 28, 2022, FAW Toyota's 10 millionth car rolled off the assembly line in Tianjin. (IT Home)

Great Wall Motors' direct sales have frequent problems. Official response: First do 60 points, then do 100 points

It is reported that the first batch of direct-sale stores of Great Wall Motors has been open for two months. Recently, some media reported that although Wei Jianjun praised the direct-sale store battle report for "good results", this "good effect" only stayed on the surface, and there were still many problems inside. For example, there were false data in the battle report. Because the number of leads required was too large, some Great Wall Smart Selection sales could only call relatives, friends and former colleagues to create "fake leads" to perfunctorily deal with the store manager, and even some store managers acquiesced to employees to make false data. For example, the price of the dual-selling system was disordered. Because the direct-sale stores enjoyed fewer discounts and the overall price was high, there was an internal fight between dealers and Great Wall Smart Selection. Occasionally, direct-sale store customers were "snatched away" by dealers with huge discounts.

After communicating with Great Wall Smart Selection sales in many cities, it was found that in the management of direct-sale stores, because the store managers had different styles, the management of each Great Wall Smart Selection had different problems - some city stores did have high index requirements, such as Zhengzhou and Xi'an, but there were also cities that were selling cars in a Buddhist way, "If you can sell, sell, if you can't sell, forget it."
Feng Fuzhi, the person in charge of Great Wall's direct sales business and vice president of Great Wall Motors, accepted the interview and responded to the above questions one by one. He said that Great Wall has pre-consideration and operation paths for the dual sales system. Great Wall will face up to the problems reflected at present and review and improve them through data and operation systems. "I hope everyone will not make a conclusion about a new model and the strategic thinking of Great Wall Chairman Wei. We will do 60 points first and then 100 points. " Feng Fuzhi said. ( Automotive Industry )

Xiaomi's car factory shut down due to high temperature? Wang Hua responded: production line optimization and maintenance

Recently, Xiaomi Group PR General Manager @王化發博 responded to the online rumor about the factory shutdown. He said, "A few days ago, some friends have been asking me about the factory shutdown, and I have always replied that I don't know, because some simple oral rumors always lead to various ambiguities, so friends who are concerned about this matter can read the official statement.
At the same time, Wang Hua said that a new round of production line optimization and maintenance will be carried out in the near future to prepare for further increasing production capacity. He also said that the production line optimization and maintenance will not affect the goal of continued delivery of more than 10,000 vehicles in July. At noon on the 2nd, Xiaomi Automobile issued a statement saying that double-shift production has started in June, and monthly deliveries have exceeded 10,000 vehicles. It also said that from July 1st, the delivery of the Xiaomi SU7 series will be further accelerated, and the delivery cycle is expected to be shortened by up to 5 weeks after locking the order. (Phoenix Network Technology)

Ideal executives responded to the range extender dancing: it should be that overseas users used their computers to "flash" the range extender

On July 2, a video of the Ideal L series SUV engine shaking and "dancing" was leaked online. The video shows that the engine (range extender) of the Ideal vehicle is shaking wildly, and the front wheels are also shaking constantly. In response to this, Tang Jing, the head of the Ideal Auto product line, "Old Tangge Tango", responded on Weibo and reproduced the "dancing" scene that appeared in the video.


In his post, Tang Jing said that he had checked with his after-sales colleagues and did not see the car in the after-sales system. From the video, it seems that the car was probably "exported from domestic sales" and should be overseas. He then found his R&D colleagues and asked them to reproduce the situation in the video. The R&D engineer connected the computer and slightly adjusted the angle parameters of the drive motor's resolver, and the same "fault" appeared. The situation is actually clear at this point: it should be that the overseas user used the computer to "flash" the range extender himself, causing the program to run incorrectly, and the engine kept jumping.


"Old Tango" reminds car owners, especially overseas car owners: Every parameter of Ideal Auto's extended-range drive system has been carefully calibrated and debugged by engineers, and has been carefully inspected and confirmed by quality engineers. Please do not make any changes to the firmware after leaving the factory. If there are any problems, please go to the official after-sales repair shop for processing. (Phoenix Network Technology)

He Xiaopeng said that as the best intelligent driving manufacturer in China, Xiaopeng Motors hopes that Tesla FSD will enter China and learn from each other

After experiencing FSD and Waymo in the United States, on July 2, He Xiaopeng, chairman and CEO of Xpeng Motors, released a test drive experience video of the XOS 5.2.0 version of XNGP, which will be OTA soon, on Weibo. He said that together with Li Liyun, head of Xpeng's autonomous driving, he experienced some very complex small roads, roundabouts and other sections in Guangzhou city. In general, whether it is the smoothness of longitudinal driving or the experience of U-turns, roundabouts and small road scenes, the overall improvement is huge compared to the previous version, and he gave a thumbs up to the Xpeng Intelligent Driving team. Of course, some homework was also left for Liyun, and the route selection for roundabouts should be smarter.

"These two horizontal experiences make me very confident that autonomous driving and even unmanned driving can be realized earlier in the future."
He also specifically mentioned that Xpeng Motors and Tesla are the only two end-to-end ones. "Xiaopeng Motors, as China's best intelligent driving manufacturer, we are also very much looking forward to Tesla FSD entering China and being able to learn from each other on different roads." (Sina Technology)

BYD rewards 21 people who provide anti-counterfeiting clues, up to 300,000 yuan

On the evening of July 2, @BYD News Anti-Fake Office announced on its official Weibo that since the recent release of the reward, the company has received thousands of emails and private messages, providing text information, links, pictures, videos and other content. Special thanks to everyone for their recognition, support and help for BYD. After a series of identification, screening and evaluation, BYD intends to provide preliminary rewards ranging from 1,000, 50,000, 100,000 and 300,000 RMB to some clue providers. BYD said that there is still a lot of information that does not meet the reward conditions, and related clues or evidence (such as chat records, audio and video recordings, emails, contracts, fee payments, etc.) need to be further improved and supplemented. Thank you again for your trust and support!

According to previous reports, on June 19, Li Yunfei, general manager of BYD Brand and Public Relations Department, issued a statement saying that a certain car company is using black public relations methods to belittle, drag down and maliciously slander the company's brand and products. Now we are soliciting effective clues and evidence of black public relations from netizens and all walks of life, and rewarding effective clues and evidence providers with 200,000 to 5 million RMB.

Weibo published a typical case of paid trending search: a car brand planned hot topics at the time of the company's financial report and illegally purchased external ranking services

On July 2, Weibo administrators announced that they would actively carry out special crackdowns on online black industries. The site will further regulate the marketing behavior of companies on the platform and increase efforts to deal with violations. It will also announce typical cases and publicize the handling of violations, including: a certain automobile brand purchased financial and commercial media accounts at key marketing nodes and financial report nodes of the company, planned related hot topics, and illegally purchased so-called ranking services from external marketing companies. The marketing companies used machines to publish homogeneous content in a short period of time to illegally rush to the top of the charts.
The website has dealt with the 16 corporate brands that were found to have violated regulations during the recent inspection and retrospection as follows: If there is no provincial or higher media participation, the related corporate topics will not be included in the hot searches for 3 to 6 months. (Cailianshe)

Mercedes-Benz's head of autonomous driving secretly criticized Tesla's FSD: too much promise and too little delivery

On July 2, Jochen Haab, head of Mercedes-Benz's autonomous driving project, criticized Tesla's FSD function at an event, saying that it "promises too much but delivers too little". Haab said that the promotion of advanced driver assistance systems should be a gradual process. In this way, consumers can gradually build trust in the product. Otherwise, the company may over-promise but fail to deliver, resulting in a decline in consumer confidence in autonomous driving technology.
"(Promoting autonomous driving functions) should take a gradual approach. Go slowly, but do it right. Build trust, build confidence. We are worried that some companies may over-promise. This is not the way we do things. The problem is that if there is over-promise or poor performance, even if this situation is very rare, it will lead to a loss of confidence in the entire autonomous driving technology, which is a bad thing." (Sanyan Technology)

One million units in just four months! BYD's 8 millionth new energy vehicle will roll off the assembly line on July 4

On July 2, BYD Auto announced that its Thailand factory will be completed on July 4, and a ceremony will be held to celebrate the production of the 8 millionth new energy vehicle. BYD has achieved this new milestone in less than 4 months since the 7 millionth new energy vehicle rolled off the assembly line on March 25. From the 5 millionth new energy vehicle rolled off the assembly line on August 9, 2023, to the upcoming 8 millionth vehicle rolling off the assembly line, BYD has achieved this leap in 11 months.
BYD's Thailand factory is the brand's first overseas passenger car factory, which was signed with WHA Group Volkswagen Co., Ltd. on September 8, 2022 and officially landed in Thailand. The annual production capacity of the factory is about 150,000 vehicles, aiming to meet the needs of the local Thai market and radiate to surrounding ASEAN countries and other regions. From signing to production, the entire process from planning to production was completed in less than 2 years. (Fast Technology)

166,000 units sold in June, up year-on-year! Geely raises annual sales target to 2 million units

On July 1, Geely Auto announced its June sales data. Geely Group's entire brand sold 166,085 new cars in June, a year-on-year increase of 24%. Geely announced that based on the strong sales performance of the Group's products so far this year, the Group's management team decided to increase the original full-year sales target by about 5%, from 1.9 million to 2 million.
In terms of brands, except for Proton, which is mainly sold in Malaysia, all other sub-brands of Geely Group have achieved substantial growth, especially the high-end new energy brand Zeekr, which has increased by nearly 90% year-on-year. In addition, Geely Auto's sales growth rate has significantly accelerated this year, and the pace of its new energy vehicle models being put on the market has also accelerated further. At the Geely Auto 2023 performance conference in March this year, Gui Shengyue, CEO and Executive Director of Geely Automobile Holdings Co., Ltd., said: "We are confident that we will return to the top of China's national automobile brand, but it will take time and we will work hard in various market segments." (Fast Technology)

Hongqi's sales in the first half of the year exceeded 200,000 units: both wholesale and retail sales achieved double-digit growth

According to news on July 1, the Hongqi brand had strong sales performance in the first half of 2024, with wholesale sales exceeding 201,500 units, a year-on-year increase of 42.6%, and retail sales reaching 190,900 units, a year-on-year increase of 25%. In terms of models, Hongqi H5, Hongqi HS5 and Hongqi E-QM5 have become the main force in brand sales. In particular, in May, the retail sales of Hongqi H5 exceeded 10,000 units, while Hongqi E-QM5 and Hongqi HS5 followed closely with sales of 7,760 and 6,515 units respectively.
Earlier this year, the Hongqi brand announced its new car launch plan for 2024, planning to launch 16 new cars, including 4 pure electric models and 12 fuel and hybrid models, covering multiple market segments such as light buses, SUVs, sedans and MPVs. During the Beijing Auto Show in April, the Hongqi brand exhibited 22 products, including the new Hongqi H9 and the 2024 Hongqi HQ9, which were officially launched during the auto show. The Hongqi brand also plans to launch new products such as the H5 Champion Edition, H6 Champion Edition, and HS5 Champion Edition in the second half of the year. (Fast Technology)

UBTECH and FAW-Volkswagen reach cooperation to build a "humanoid robot" super unmanned car factory

According to official news from UBTECH, UBTECH Beijing has reached a cooperation with FAW-Volkswagen. The two parties will jointly explore the in-depth application of humanoid robots in industrial scenarios at FAW-Volkswagen's national intelligent manufacturing demonstration factory in Qingdao, and create a highly intelligent and flexible production line and a super unmanned automobile factory.
According to official introduction, in this cooperation, FAW-Volkswagen will open its "National Intelligent Manufacturing Demonstration Factory" production line application scenario in Qingdao to UBTECH, and introduce the industrial version of the humanoid robot Walker S to carry out bolt tightening, parts installation, parts transfer and other tasks in the automobile manufacturing process. In addition, the two parties will also cooperate in multiple fields such as industrial logistics robots and supply chains to help reduce the cost of humanoid robot hardware. At present, UBTECH's industrial version of the humanoid robot Walker S has entered the general assembly workshop of NIO's second advanced manufacturing base, the general assembly workshop of Dongfeng Liuqi, and many other car factories for on-site "training". (IT Home)

Hongmeng Intelligent Xingxiangjie S9 interior revealed: the first galaxy painting, rear zero-gravity seats

On July 2, Richard Yu, Chairman of Huawei's Intelligent Automotive Solutions BU, revealed the interior details of the Enjoy S9 on Weibo, claiming that "every detail brings a luxurious and comfortable experience that surpasses luxury cars." Richard Yu said: "As a panoramic smart flagship sedan, the Enjoy S9 inherits the central structure of the '9 Series flagship', presents a brand-new cockpit, debuts a galaxy painting, and is paired with a dazzling crystal design, allowing the ultimate aesthetics and smart technology to coexist harmoniously."
In terms of riding experience, Yu Chengdong said that the Xiangjie S9 is the first sedan to have zero-gravity seats in the rear row, equipped with a "president-level" armrest screen. At the same time, Yu Chengdong also mentioned that the Xiangjie S9 exhibition car will soon enter the store. According to previous reports, the new Xiangjie S9 is expected to be priced at 450,000 to 550,000 yuan, and the official launch conference is expected to be held in Beijing in early August. (IT Home)

Buick Verano Pro is 50% off: You can drive it home for 68,800 yuan

Recently, SAIC-GM Buick launched a "Summer Surprise Price" campaign for the Verano Pro, where the Leyi version can be driven home for only 68,800 yuan. The official also said that "oil is faster than electricity" because the car's 0-100 acceleration time is only 7.7 seconds. In comparison, the currently very popular BYD Qin PLUS DM-i Champion Edition has the slowest 0-100 acceleration time of 7.9 seconds.
Verano Pro is a compact sedan under Buick, with a length, width and height of 4664*1786*1472mm and a wheelbase of 2700mm. There are four models on sale, with an official guide price of 128,900-158,900 yuan. The lowest-equipped version is participating in the promotion this time, which is equivalent to a price reduction of 60,100 yuan, a discount of nearly 50%, which is indeed a huge discount.
Compared with other versions, the configuration of Leyi version has been reduced a lot, such as the sunroof, full LCD instrument panel, L2 driving assistance system and active safety system, etc., and it also provides a plastic steering wheel, fabric seats and manual air conditioning. However, the power system is on par with other versions, providing a 1.5T four-cylinder engine with a maximum output of 184 horsepower and a peak torque of 250 Nm, matched with a CVT gearbox that can simulate 7 gears, and a 0-100 acceleration of 7.7 seconds, which is very powerful among family cars. (Fast Technology)

Jiyue Automobile and Enchain Intelligent Electric have reached a charging cooperation, covering more than 350 cities across the country

On July 1, Jiyue and Enerchain Intelligent Electric announced a charging service cooperation. As of July 1, Jiyue's charging network has connected more than 500,000 third-party DC charging piles, covering more than 350 cities across the country. It is reported that Jiyue and Enerchain Intelligent Electric have reached a cooperation to further expand the coverage of Jiyue's charging network, focusing on solving the charging and energy replenishment problems in cities and highways in Guangzhou, Shenzhen and other regions.
So far, the Jiyue charging network has been connected to third-party charging piles such as Zeekr Energy, NIO Energy, State Grid, China Southern Power Grid Teladian, and Xiaoju Charging. Starting from 11:00 on July 2, Jiyue car owners can select nearby charging stations covered by "Fast Electric" through the "Jiyue App" charging map, and realize the quick operation of "one-click to find piles", "one-click to charge", and "one-click to pay". (IT Home)

The new Audi A6L configuration is revealed: the current powertrain is still used

7月2日消息,据媒体报道,日前,2025款奥迪A6L的配置信息曝光,揭示了这款新车的多项更新。其中最显著的变化是全系取消了致雅型,仅保留动感型,后者以其运动风格的外观套件与豪华风格的致雅型形成对比。
In terms of configuration, the 2025 Audi A6L has added a lane departure warning system to the entire series, improving the safety of the vehicle. In terms of power system, the 2025 Audi A6L will continue to use the existing power combination, including high-power and low-power versions of the 2.0T engine, as well as the 3.0T engine. In terms of transmission system, the new car is equipped with a 7-speed dual-clutch gearbox, and some models also provide a quattro four-wheel drive system to ensure the driving performance and stability of the vehicle. (Fast Technology)
Industry attention


INDUSTRY FOCUS

Domestic automakers have achieved less than 40% of their annual sales targets: prices continue to fall

On July 2, BYD, Wei, Li Auto, Hongmeng Intelligent Driving and other new energy vehicle brands announced their sales in June. Boosted by the old-for-new policy and other factors, many new energy vehicle brands achieved their best monthly sales performance this year in June. However, at the same time, the annual sales target completion rate of many automakers was less than 40%.
Specifically, BYD and Geely Auto have achieved more than 40% of their annual sales targets, Ideal Auto and Zeekr Auto have achieved more than 30% of their annual sales targets, and Xpeng Auto has achieved less than 20%. Overall, the progress of auto companies in achieving their sales targets is not good.
In the first half of 2024, the auto market is highly competitive, with "volumes on price", "volume on technology" and "volume on marketing". In the second half of 2024, the competition among automakers has not slackened at all, and many automakers are planning to launch new models. The China Association of Automobile Manufacturers predicts that the sales of new energy vehicles will reach 11.5 million in 2024, a year-on-year increase of 20%. Against the backdrop of policy promotion and the efforts of automakers, experts predict that the penetration rate of intelligent connected vehicles in my country will exceed 90% by 2030. (Fast Technology)

More than 80% of auto dealers failed to complete their tasks in the first half of 2024, and inventory warnings turned red

According to reports, on June 30, the latest "China Auto Dealer Inventory Warning Index Survey" showed that the China Auto Dealer Inventory Warning Index was 62.3% in June 2024, up 8.3 percentage points year-on-year and 4.1 percentage points month-on-month. The inventory warning index is above the prosperity line, and the automobile distribution industry is in a recession.
As the half-year task assessment node approaches, dealer inventory levels are rising. In order to hit the half-year task target, dealers are often "trading price for volume", new car prices have dropped sharply, and the gross profit of bare cars is low. The survey shows that dealers' sales task completion in the first half of the year is clearly differentiated. Among them, 18.4% of dealers have completed their tasks, 34.8% of dealers have completed more than 80% of their tasks, and 13.5% of dealers have completed less than 50%. From the perspective of brand type index: In June, the inventory warning index of luxury and imported, joint venture, and independent brand dealers increased month-on-month. (China Automobile Dealers Association)

Skoda adjusts global planning: light operation in China market, focusing on Vietnam and India markets

Although it has not explicitly stated that it will withdraw from the Chinese market, Skoda's strategic focus is shifting from China to India and Vietnam. It has been learned from multiple sources that Skoda is currently undergoing a strategic contraction in the Chinese market. All businesses such as production, channels and brand operations have been incorporated into the SAIC Volkswagen system and are coordinated by SAIC Volkswagen. "The relevant businesses and employees of the Skoda brand have also been incorporated into the SAIC Volkswagen system." According to an informed source.
In terms of production, Skoda closed down the Shanghai Anting* plant, which was responsible for the manufacturing of Volkswagen POLO and Skoda Fabia. Now the Fabia has been discontinued and part of the production line has been moved to Jiangsu. The Changsha plant only retains the production of Kodiaq, and the Nanjing plant retains the production of Kamiq and Superb. "Skoda shares the Changsha and Nanjing plants with SAIC Volkswagen, but more resources are poured into the production of SAIC Volkswagen." An insider said.
An insider close to Skoda revealed that at the 2022 and 2023 financial report conferences, Skoda no longer mentioned its plans for the Chinese market. It is reported that Skoda has entered the Vietnamese market. In the early stage, Skoda imported Karoq and Kodiaq from Europe and sold them locally. In the later stage, it will adopt the local CKD (completely knocked down) strategy for local sales. (36氪AUTO)

A surge of 66%! In the first six months of this year, a total of 3.64 million vehicles were recalled, of which Tesla alone accounted for 1.63 million.

On July 1, Cui Dongshu, secretary general of the China Passenger Car Association, said in a statement that with the improvement of domestic car companies' awareness and the increase in the complexity of automobile products, recall incidents have increased in recent years. From January to June 2024, a total of 67 batches of 3.64 million units were recalled, and the number of recalls increased by 66% year-on-year. Among them, foreign-funded enterprises had more recalls, and the number of independent recalls gradually increased. The number of recalls of new energy vehicles has gradually increased. Except for Tesla's 1.63 million recalls, the overall number of recalls is not large.
There are many software defects in the new energy vehicle recalls in 2024, most of which are small hidden dangers that can be solved by OTA upgrades, and the overall risk is not high. Cui Dongshu pointed out that recalls have become a mature mechanism for solving automotive product defects, and have made great contributions to protecting the personal and property safety of the public and the healthy development of the automotive industry in various countries. (Fast Technology)

Former Apple hardware engineer joins electric car company Rivian

On July 3, according to foreign media reports, a former hardware engineer who worked at Apple for more than ten years recently joined the automaker Rivian. During his tenure at Apple, Jeff Alves served as the company's director of hardware engineering. As a member of the company's battery engineering team, he participated in various projects, such as the charging system of the first generation Apple Watch. Alves also participated in the development of the now-canceled Apple Car, and his name appears on related Apple patents. (Bianniushi)

Mercedes to launch new models after electric car failure

On July 2, according to foreign media reports, after the poor sales of the first generation of electric vehicles, Mercedes-Benz Group is preparing to launch a series of new models close to record sales. The product offensive in the next two to three years will also enable the S-Class car manufacturer to turn to investing more money in its profitable fuel car series. CEO Ola Källenius said in an interview that top buyers in particular continue to buy our high-tech internal combustion engine cars.
In 2021, Mercedes unveiled the EQS, calling it one of its most important models in decades. Yet the car in particular has been a mixed bag, with lackluster sales and comparisons to a jelly bean. The 109,500-euro ($117,100) sedan has a sloping roof that maximizes aerodynamics but leaves some rear passengers feeling cramped — a problem in China, where many owners are chauffeured. Chinese buyers also miss status details, like Mercedes’ signature three-pointed star on the hood.
The sales slump prompted Mercedes to abandon its goal of selling only electric cars by 2030. Its new goal is for electric cars to account for about half of its sales by then. Rivals including Volkswagen AG's Audi and Tata Motors Ltd.'s Jaguar Land Rover have made similar adjustments as even Tesla Inc., the leader in electric vehicles, faces a decline in deliveries.

Starting July 7, Europe will force all new cars to be equipped with a "speed limit reminder" system

On July 2, it was reported that from July 7, all new cars sold in continental Europe must be equipped with an Intelligent Speed ​​Assistance System (ISA), which is designed to remind drivers to comply with speed limits. It is reported that since July 2022, all new models launched in Europe have been forced to be equipped with the ISA system. However, older models launched before this can temporarily "escape" this technology.
The ISA system does not completely restrict the vehicle from breaking the speed limit, but gently guides the driver to comply with the regulations through reminders. The EU does not impose mandatory regulations on the specific reminder methods of automakers. Common options include sound and visual warnings, and even increasing the resistance of the accelerator pedal. The driver can choose to ignore these reminders or even turn them off completely. However, every time the vehicle is restarted, the ISA system will be turned on by default. (IT Home)

Lifan Technology plans to acquire HiPhi? Both parties responded

Recently, there was news in the market that HiPhi Auto has welcomed a white knight, and Lifan Technology will take over HiPhi Auto and acquire it. In this regard, a HiPhi Auto staff member said: "At this stage, we cannot make any comments or explanations on any transactions and negotiations that have not reached a written agreement." A staff member of the Secretary's Office of Lifan Technology told reporters: "We have not received any relevant information for the time being." (Daily Economic News)

A little girl in China exposed a problem with Tesla and asked it to be fixed as soon as possible. Musk: Sure

Recently, a little Chinese girl named Jasmine recorded a video to call Musk and report a Tesla bug: As a loyal fan and user of Tesla's drawing function, Jasmine recently encountered a problem: sometimes the drawing board function is not stable, and when you draw a new stroke, the previous drawing will disappear, and there is no solution. In response, Musk replied on the X platform: "Sure." (Fast Technology)
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Exclusive: Google Cloud China's top executive Li Kongyuan may leave, former Microsoft executive Shen Bin is expected to take over 
Tiktok's daily transaction volume is growing very slowly, far behind Temu; Amazon employees exposed that they work overtime without compensation; Trump's tariff proposal may cause a surge in the prices of imported goods in the United States 
Seven Swordsmen 
A 39-year-old man died suddenly while working after working 41 hours of overtime in 8 days. The company involved: It is a labor dispatch company; NetEase Games executives were taken away for investigation due to corruption; ByteDance does not encourage employees to call each other "brother" or "sister" 
The competition pressure on Douyin products is getting bigger and bigger, and the original hot-selling routines are no longer effective; scalpers are frantically making money across borders, and Pop Mart has become the code for wealth; Chinese has become the highest-paid foreign language in Mexico丨Overseas Morning News 
ByteDance has launched internal testing of Doubao, officially entering the field of AI video generation; Trump's return may be beneficial to the development of AI; Taobao upgrades its AI product "Business Manager" to help Double Eleven丨AI Intelligence Bureau 
JD.com changes its brand 

 
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