Rockchip debuts at Digital China, inviting thousands of developers to participate in the event

Rockchip is an active responder to "Digital China". As a local integrated circuit design company in Fuzhou with a global IC electronics layout, it not only gradually has a high influence in the global IC industry, but also is an active promoter of smart education, smart home, smart transportation and other fields in Fuzhou.

This year's "RockChip Developer Spring 2018 Conference" is the third conference held in Fuzhou. The developer conference with the theme of "Core Energy, Core Opportunities" attracted nearly a thousand developers and personnel from leading companies in the industry to participate. Many well-known companies and partners with global influence attended the event.

Many industry leaders and leaders, including Zhu Kaihua, CTO of Duer Business Unit, Xie Linfeng, Chief Architect of IoT Operating System of Alibaba Cloud IoT Business Unit, Deng Qiuwei, President of 360 Intelligent Business, Zhao Hengyi, Vice President of AIS, Chen Feng, Director of Product Management of ArcSoft, Gao Weihan, CPO of Pi, and Song Xiangming, co-founder of ReadMian Technology, delivered wonderful keynote speeches on topics such as AI cutting-edge technology, artificial intelligence interactive system, Internet of Things, unmanned driving field and large industry and large application .

After years of planning, Rockchip has taken the lead in completing the breakthrough from traditional single chip and single product line to using one chip to connect all platforms and all industry applications . Rockchip's solutions in seven major areas, including AI artificial intelligence, consumer electronics, new retail, smart home, Internet of Things, smart vision, and smart audio, received great attention on site.

At the Developer Conference, Rockchip showed the public many cases of cooperation with industry giants. A variety of high-performance, cost-effective chips, including flagship chips RK3399, RK3288, RK3368, RV1108 and other products, have been successfully used in nearly 100 industries.

In terms of high-end AI chip applications, the Cheetah AI speaker newly released in March 2018 uses Rockchip's intelligent audio chip. During the on-site experience, it was found that this AI product not only has rich content, but also has a large number of Internet popular news, music, reading, and FM applications built in. It is very intelligent in human-computer interaction, and can respond quickly to human-computer dialogues such as "What's the weather like today?", "Little Leopard, play a cheerful song", "Little Leopard, play today's news", etc., which can meet the comprehensive needs of users for food, clothing, housing and transportation. Another AI chip application on display is SenseTime's face recognition machine. This product uses Rockchip's image recognition technology. Just put the ID card in the recognition area to quickly identify the face for comparison. This product may be commercialized in the national transportation field. The backlight photography technology that attracted much attention from consumers in 2018 was also demonstrated on site. VIVO attracted a large number of users with the familiar slogan "Backlight is also clear, illuminating your beauty". Its new flagship phone VIVO X20 Plus also uses Rockchip's AI photography solution in the key technologies of noise reduction, HDR, and backlight photography.

In terms of mainstream and flagship chip applications, application cases of international giants Google and Sony were also demonstrated on site. Google has used Rockchip processors in its educational electronic products for three consecutive generations, including Chrome tablets and Chromebook laptops. Since Google Chrome OS is an online cloud system, students and teachers can log in to their accounts on any terminal to obtain all personal information and information of their accounts, which has strong application value and convenience in the field of education. Also on display was Sony's ToF reference design board, which can be applied to augmented reality (AR), virtual reality (VR), and other fields such as robots and drones that require autonomous operation. Rockchip chip technology is widely used in the underlying image technology.

This summit covers all areas of digital China, including smart society, smart city, and the Internet of Things. At the summit, Rockchip will showcase many solutions and technological achievements, covering typical applications of Rockchip technology in seven areas: AI, consumer electronics, new retail, smart home, the Internet of Things, smart vision, and smart audio.

As a representative company of global Chinese chips, Rockchip has always maintained an advanced product layout and continuously improved its global influence and product competitiveness.

Over the years, we have maintained in-depth cooperation with international giants such as ARM, Google, Microsoft, and Intel , and gradually gained a higher degree of dominance and voice in the global digital technology industry chain.

Rockchip's product line has covered electronic whiteboards, electronic schoolbags, face recognition equipment, drones, robots, game terminals, game peripherals, mobile game servers, home appliances, advertising machines/all-in-one machines, financial POS, vehicle control industry, thin clients (cloud services), VOIP video conferencing systems, educational tablets, karaoke entertainment, medical, security/monitoring/police, industrial control, IoT, VR recording, and VR in multiple technology fields.

China's digitalization process has expanded to various fields such as government affairs, people's livelihood, and the real economy, and the construction of "Digital China" has ushered in a new era. Rockchip is striving to become the backbone of the chip technology field in the construction of Digital China, and is helping to build a smart society, smart city, and smart home.

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