From 3 people to 100 people, how can the local MCU open up the second growth curve?

Since the Industrial Revolution in 1760, the market form has experienced iterations from the factory era, the market era to the brand era. Looking into its characteristics, in the factory era, product is king, enterprise production determines user needs, and production efficiency determines success or failure; in the market era, channels are king, products and markets form a balance, and those who win channels win the world; in the brand era, recognition is king, In the context of oversupply and excess products, only by occupying the minds of users can we win .

To clarify the market development process, Huang Yu took Yufanwei's experience from the market side to the technology side and finally returned to the brand side as an example, and put forward some thoughts on upgrading the development of enterprises:

Porter's five forces analysis model contains five elements: existing competitors in the industry, potential competitors, substitutes and complements, suppliers and customers . By analyzing these elements and their interactions , Yufanwei chose the path of customized packaged chips . Huang Yu said that self-developed packaged chips can not only reduce customer development costs and make development simpler, but also have the characteristics of strong confidentiality and strong compatibility, and are widely used in the small home appliance market.

Based on the existing market, Yufanwei has invested heavily in the market and technology levels and completed a series of packaging software and packaging specifications. Currently, it has applied for 21 invention patents, 2 integrated circuit layouts, and 11 pieces of software. Copyright, and has successively won the honorary titles of National High-tech Enterprise, Specialized and Special New Enterprise, and Technology-based Small and Medium-sized Enterprises .

Huang Yu pointed out in his speech that the development of anything has a life cycle. In this life cycle, there is an initial period, a growth period, a peak period, a decline period and a decline period. The so-called second curve is to find another new high-growth curve to achieve sustained growth before the peak period arrives or disappears .

In the first growth curve, Yufanwei is already the largest agent of the Jiuqi brand of consumer microcontrollers in mainland China . In order to tap the second growth curve, Yufanwei has vigorously screened customers since 2021, looking for subdivided tracks, such as e-cigarettes, fire emergency, TWS, wireless charging, etc., to make product overlays in designated fields and invest long-term resources. In addition, Yufanwei adopts a differentiated competition strategy and ultimately chooses the path of customized chip packaging to provide customers with a series of packages, ultimately achieving a smooth crossing of the second curve .