MCU+Driver+MOSFET, how do integrated chips develop the blue ocean market?
Recently, Munich Electronica South China was grandly held at the Shenzhen International Convention and Exhibition Center (Baoan New Hall). This exhibition is based in the Guangdong-Hong Kong-Macao Greater Bay Area and radiates to the South China, Southwest and Southeast Asian markets, focusing on popular technologies such as new energy vehicles, energy storage, data centers, smart cockpits, smart homes, wearable medical, industry, edge AI, and smart sensing. Application display. On the occasion of the exhibition, Master Xin conducted exclusive interviews with several outstanding companies in the domestic semiconductor industry chain, and launched a special report on "Come here because of its reputation·Zhen is good".
This article is a record of Mr. Xin’s exclusive interview with Huang Zhikai, general manager of Yuanengxin Technology (Shenzhen) Co., Ltd. (hereinafter referred to as: Yuanengxin).
Founded in 2023, Yuanengxin is committed to building an intelligent power system platform that integrates chips, algorithms, solutions, and cloud technology to provide ecological partners with complete solutions and chip products for consumer electronics, industrial electronics, and new energy. , automotive electronics and other fields. Product range covers:
--Motor MCU, a special chip designed for motors---MYg series;
--Predriver MCU, a highly integrated product with optimized structure---MYd series;
--Fully integrated products with subversive design All in One---MYi series;
--Highly integrated IPM module---MYp series, etc.
The company adheres to the principle of "innovation first, integrity and responsibility, and customer success" and continues to create value for customers.
Video source: Master Xin
0 1
What main products did your company display at this exhibition?
At this exhibition, Yuanengxin launched a fully integrated star product that is rare in China - [Excellence in One Core] MYi0002V0405. This product integrates MCU, Driver, and MOSFET. The integrated design can reduce the entire board area by at least 50%, perfectly solving pain points such as volume, patching, and heat dissipation. It can be widely used in fans, small water pumps, and even automotive thermal management. In addition to providing customers with better reliability, the system also has the advantage of cost reduction.
At the same time, the company has brought numerous application products and full-stack solutions around the four major areas of "wind" (fans), "devices" (power tools), "ride" (electric travel), and "home" (large and small home appliances).
0 2
How does the innovative design of “gathering into one core” manifest itself in terminals?
First of all, in terms of efficiency, when the size of the motor becomes smaller and smaller, the design of the motor drive circuit is also getting smaller. In this case, the efficiency of the motor system is the primary consideration for the terminal equipment.
Secondly, whether the heat generated during the operation of the motor can be dissipated, how to reduce the failure rate of the motor caused by the heat after the heat is generated, and how to shorten the impact of heat on the life of the motor. These are the key problems we need to solve when designing integrated chips. .
In the "one core" design, Yuanengxin's fully integrated products have an internal resistance of about 55 milliohms. By comparison, this parameter of similar products from competitors is between 300 milliohms and 800 milliohms. Under the condition of the same current, the heat generated by similar products from competitors per unit working time is at least 3-5 times that of our products.
In this way, the "one core" product design can effectively reduce the problems of terminal equipment in terms of heat dissipation and circuit board area, solve the problem of product failure or shortened life due to overheating of terminal equipment; meet the needs of miniaturization of terminal equipment. need.
0 3
How to understand the MetaOne platform and its “beyond the norm” features?
In the motor application market, Yuanengxin emphasizes its mission to "make green energy substitution" and assist the motor market in completing the upgrade from traditional motors to new energy motors.
In the process of switching and transforming the two types of motors, the biggest technical difference lies in how to create a high-efficiency motor. The solution design of high-efficiency motors involves a lot of mathematical calculations, level applications of the solutions, etc. This is a part that many motor customers cannot complete during the transformation process.
Yuanengxin's MetaOne platform assists motor customers in crossing these technological gaps. Specifically, the first thing MetaOne does for customers is to assist customers in rapid machine adjustment. The MetaOne solution can quickly provide solution partners who provide encrypted burning and even integrate the platform to do secondary development for customer solutions. In this platform, customer teams do not need to know how to write code or understand complex rounding operation processes, so that motor products can quickly achieve the required stable performance at a low cost.
In order to simplify the debugging process of specific applications, MetaOne is also equipped with a self-developed intelligent AI system. The AI system has rich data to support the definition of various motor application scenarios. During the development process using the MetaOne platform, customers can enter specific application types into the system, such as sweeping robots, hair dryers, etc., and the system can generate code with one click and automatically debug solutions that the AI system deems good for customers. Generate efficient motor solutions.
0 4
There are so many "MCU+" solutions, why choose MCU+Driver+MOSFET design?
In the global MCU market, there are many active companies. The product cores range from Cortex-M0 to M4 to RISC-V, and the number of bits ranges from 8 to 64. There are many various MCU products, which leads to product competition. It is very fierce, and the price involution is always going lower. There is no minimum, only lower, and it will always be low until the end. MCU competition in the form of a single chip has become a red ocean.
Yuanengxin does MCU+Driver+MOSFET integrated design, focusing on the entire intelligent power system. In this system, we emphasize the overall solution. In the plan, we debug the MOSFET, do the driver well, and do the MetaOne platform well. Yuanengxin does not position itself as an MCU company. It can even be boldly said that the MCU in Yuanengxin's solution does not require customers to spend additional money to buy it. As long as the customer uses the MetaOne platform to develop intelligent power systems, in the entire solution, the MCU can be As a gift, the platform also comes with a useful overall solution to solve the problems that the smart motor system may encounter during the upgrade process.
The MCU market is really too complicated. Yuanengxin's service to customers in the form of differentiated overall solutions is to tell the market that the MCU market should not be complicated anymore. We must move towards the blue ocean with innovative solutions instead of continuing to ferment in the red ocean. In this solution, we assist customers to upgrade their products at a low cost and reduce product prices, achieving a win-win cooperation.
0 5
Besides cost, what are the advantages of this type of chip?
In addition to cost advantages, the most intuitive impact of integrated chips is the simplification of circuit board design. In the booth of Yuanengxin, the audience can see that the circuit board based on the MCU+Driver+MOSFET design is very clean. Apart from Yuanengxin’s chip, almost all that can be seen is There are no passive capacitor parts or even products such as sampling resistors. When there are fewer components on the development board, the probability of errors on the board will be reduced, and the customer's production yield will also be improved.
In addition, in a specific application framework, solutions developed based on Yuanengxin products can optimize complex circuit boards from double-sided and four-sided to single-sided panels. The advantages of single-sided panels are faster production speed and greater overall consistency of the solution. Well, customers can quickly produce products with stable performance and high yield.
0 6
Why is your company able to launch multiple innovative products in a short period of time?
Yuanengxin has only been established for half a year, but during this period, the company has quickly launched a complete series of products. Although the company is very new, in fact every member of our founding team has at least 10-15 years of industry experience, which is one of the reasons why the product can be launched quickly.
Secondly, the founding team started the idea of "integrated" chip design at least half a year ago, and entrepreneurship is just our way of realizing this idea. It just so happened that this year we received financial and technical support from strategic investment partners, which enabled us to quickly implement our ideas.
Finally, what startups compete for is time. Good products are very important, and time to market is also very important. Therefore, we also intend to use the team’s rich R&D experience to speed up the pace of R&D and bring products to the market stably and quickly. .
In fact, among large chip design companies, it takes about 6 months to launch a mature product. However, based on the fact that the Yuanengxin team has many years of working experience in large manufacturers, it can complete product development in 3-6 months. process, so we can quickly complete the launch of the first product series. At the same time, in the first half of 2024, Yuanengxin will launch more innovative integrated products.
0 7
What are your company's future development plans?
At this exhibition, Yuanengxin launched low-voltage integrated chips.
Next, the company's products will be deployed in medium-voltage and high-voltage integrated chips, which are the basic part of our product layout.
In the second step, Yuanengxin will implement MetaOne's integrated AI functions more fully to promote the improvement of the entire product ecosystem.
In the third step, Yuanengxin products will be deployed in the fields of industrial control and robotics, and the product core will be upgraded to M4, RISC V, and even M7 levels. Yuanengxin is optimistic about the development prospects of service robots, energy-saving equipment, factory automation and other fields. In the development of these applications, green energy substitution and the development of more efficient motor systems are very important. This is what Yuanengxin is good at. and the fields you aspire to delve into. At present, Yuanengxin's chip IP is developed and designed for applications such as motors, power supplies, energy storage and inverters. Based on higher-level core systems, the company's products can achieve better performance.
0 8
What are your insights into the innovation of the MCU chip industry?
Yuanengxin focuses on providing motor power supply products. About 10 years ago, MCUs in the motor field began to have drive modules, and integrated drives were the first innovation in this field. Next, we will do full integration, algorithm integration, and even solidify algorithms into Yuanengxin products. Providing one-stop solutions is a major innovation of Yuanengxin.
In the future, I believe that more and more friends will gradually make such products, and I am happy to see this. Because this means that our MCU manufacturers are working hard to develop innovative products, instead of always providing MCU single chips. In the market, you sell it for 5 cents, I sell it for 4 cents and 5 cents, and others sell it for 3 cents and 8 cents. Pure price involution of non-technological innovation means that in the end, no one will make a profit in the competition. It is better for us to innovate from the chip IP design, from the way of providing solutions, and to solve the pain point problems for customers - de-rolling technology and rolling solutions, not the rolling price, are the real innovations.
When Yuanengxin is exploring overseas markets, it faces competition from European and American manufacturers. By studying the products of overseas friends, we can find that their products have been innovating and developing. If we want to compete with them, then we must at least innovate better than them, so that we can develop better and truly replace their products.
0 9
What is your evaluation of the 2023 Munich South China Electronics Show?
The semiconductor boom in 2023 is indeed not very good, and the industry remains conservative on the overall international situation. Under this background, the visitors to this exhibition are basically very professional visitors. Therefore, in this exhibition, there were more professional visitors and even our intended customers than I expected. I think it is pretty good. of.
The Munich Electronics Show is a classic industry exhibition in the industry. In the future, Yuanengxin will continue to organize such professional exhibitions and seminars to share the company's new products with more people.
If you want to follow the latest product progress of Yuanengxin in a timely manner, you can also follow our official WeChat public account.
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