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Under the new situation, how can Huaqiangbei chip distribution “break through”?

Latest update time:2023-10-24
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"It is said that starting a business is difficult and there is a narrow escape from death. So when the company was founded, I had only one thought: survive! I worked steadily along the way. The company not only survived, but also achieved steady development. In the sixth year after its establishment, its performance increased tenfold. "


Ju Lijun, the founder of Shenzhen Yongshengda Electronic Technology Co., Ltd. (hereinafter referred to as: Yongshengda), was deeply touched when recalling the company's history from its establishment to its growth.


In 2015, after working in the component distribution industry for five years, Julijun made a major decision: to resign and start a business. With passion and persistent pursuit of his dream, Julijun rented a small office in Huaqiangbei and established Yongshengda, focusing on electronic component distribution and technical support , and officially started his entrepreneurial career in Shenzhen.



Today, it is the eighth year since the company was founded. With reliable quality and excellent service, Yongshengda has established a good reputation and reputation in the industry. Its distribution products cover ST (STMicroelectronics), TI (Texas Instruments), MICROCHIP ( Microchip, ADI, Xilinx, Altera, NXP, CYPRESS, Infineon and other well-known brands, It is mainly oriented to consumer electronics, communications, industrial control, automotive electronics, security, new energy, medical equipment and other application fields, and has entered the supply system of many domestic mainstream electronic product manufacturers.


Reliable quality, excellent service

Professional technical support


Mentioning the company's breakthrough from 0 to 1 and exploration from 1 to N, Julijun repeatedly expressed his gratitude to customers: "I am very grateful to our customers for their trust in Yongshengda. In the early days of our establishment, almost all of our performance came from old customers. Recommendations, for example, the company's first million-dollar order in 2016 was introduced by old customers. It is the long-term support of customers that enables Yongshengda to continue to grow and develop. In 2021, the amount of a single order exceeded 4 million yuan. The annual performance has increased by more than ten times.


This trust and recognition is hard-won, and behind it is Yongshengda's consistent insistence on "reliable quality, high-quality service, and professional technical support."


" Providing original and genuine chips has been our firm principle since our establishment . For this reason, customers affectionately call me 'Ju Reliable'." Ju Lijun is also very satisfied with his "title", "This It is the industry’s best praise for Yongshengda’s reliable quality.” The supply chain of electronic components is global, and traceability is difficult. The market is easily mixed, and discontinued and scarce materials are the hardest hit. According to statistics, the global electronics industry loses more than US$5 billion every year due to counterfeit components. Yongshengda always adheres to the standardization of product channels and insists that every chip comes from the original factory and authorized channels, thus achieving a strong guarantee of authenticity at the source.


In Julijun's view, a distribution company is essentially a service company. As an important link between upstream original manufacturers and downstream electronic product manufacturers, the electronic components distribution industry should prioritize providing excellent services, which is also the origin of its development. "There is no small business that cannot be done, and there is no big business that cannot be done." Yongshengda treats all customers equally, no matter how big or small, and always insists on "responding to customers' needs and solving customers' urgent needs . "


What impressed her most was a weekend a few years ago. At that time, a customer urgently needed a batch of samples, and the quantity was less than 2K. However, she contacted multiple suppliers, but they all refused because of the small quantity and not working on weekends. Next, the customer tried to contact Julijun. After understanding the customer's needs, Julijun did not hesitate and immediately delivered 2K samples to the customer in person, ensuring the smooth production of the other party. The customer was also deeply moved and has maintained a close cooperative relationship with Yongshengda to this day.


Yongshengda's high-quality services are also reflected in " professional one-stop BOM ordering ". An electronic product usually requires a large number and variety of electronic components, and the loss of a single material or unstable delivery may lead to the risk of production interruption. How to select a BOM list from many component suppliers that is suitable for product design and can ensure high cost performance and stable supply is particularly important.


By integrating its rich electronic component resources and decades of experience accumulation, Yongshengda helps companies efficiently complete BOM orders, provide customers with optimal procurement solutions, improve customer procurement efficiency, reduce production costs, and increase customer electronic products competitiveness.


Customer development, production and after-sales service are all inseparable from technical support. In addition to distribution services, Yongshengda also has a professional team of engineers to provide services to every customer, keep up with the customer's pace, and provide customers with the entire product life cycle. Lifecycle technical support to enhance customer stickiness.


Seize opportunities for domestic substitution

Adhere to the dual strategy of "agency + distribution"


Faced with the current industry downturn, especially the weak demand in the consumer electronics field, distributors have also entered a downturn after experiencing prosperity in previous years. However, Julijun believes that there are dangers as well as opportunities. As the demand for photovoltaics, wind energy, energy storage, new energy vehicles, etc. increases, the demand for chips will be further stimulated.


In the subsequent corporate development plan, Yongshengda will focus on new energy, energy storage, AI and other fields . In addition, under the background of domestic substitution, Yongshengda actively introduces domestic product lines. Its current products cover IGBT, MOS tubes, etc. In the future, it will continue to seek new opportunities and strengthen the research and development and promotion of domestic related products and solutions. , expand into new market segments.


"At present, our distributors must adjust their mentality, overcome the psychological gap, and actively respond to risks and challenges." Ju Lijun said, "Next, Yongshengda will pay close attention to market dynamics, do a good job in market forecasts and inventory management, and at the same time Continuously expand business areas and market space to create greater value for customers.”


At the upcoming 2023 Munich South China Electronics Show, Yongshengda will bring a variety of products to the exhibition. The exhibition will open at the Shenzhen International Convention and Exhibition Center (Baoan New Hall) on October 30. Yongshengda’s booth is located in Xinshiye We sincerely invite everyone to visit booth 1K39 in Hall 1 of Shenzhen International Convention and Exhibition Center to discuss products and technologies together!




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