Without mobile phones or Kirin, what are the highlights of Huawei’s press conference?

"Crossing the night, crossing the border." In 2015, Huawei infected countless global consumers with the song "Dream It Possible". Many years have passed today (September 25). After a long warm-up, Huawei sang "My Dream" again. Huawei's autumn full-scenario new product launch conference was finally held as scheduled. " Peak performance, ceiling, ultra-high-end, extreme Words such as " , the world's first " were used throughout the venue.

However, the much-anticipated Mate60 series mobile phones and the most suspenseful "Kirin chip" were not officially introduced at the press conference. You know, in Huawei's annual autumn all-scenario new product launch conference, the Mate series of mobile phones has always been in the C position, and this time may be the most special one. Yu Chengdong, Huawei's Managing Director, Terminal BG CEO, and Smart Car Solutions BU Chairman, simply said in an understatement, " Huawei's Mate60 series has been widely loved by consumers since launching the Pioneer Plan, and is currently working overtime for emergency production ."

There is no mobile phone, no Kirin, and no 5G. So what else is there to watch at this conference?

At this conference, Huawei MatePad Pro 13.2-inch flagship new product was officially released. It is Huawei’s flagship tablet in ten years and has achieved double upgrades in terms of hardware performance and software ecology.

Three major technological upgrades became the focus of everyone's attention. The industry's first ultra-large flexible OLED screen, starlight technology, and the new HarmonyOS 4 are three core technologies that achieve breakthroughs in visual field limits, interactive experience, and ecological boundaries, and comprehensively upgrade entertainment, The smart experience in multiple scenarios such as office and creation takes the productivity attributes of tablets to a new level.

It is reported that compared with traditional wireless connections (such as Bluetooth, Wi-Fi, etc.), Huawei StarLight (NearLink) consumes 60% less power, has a data transmission rate of 6 times, a delay of 1/30, and a connection number of 10 times.

In terms of body design, Yu Chengdong introduced the highlights of this tablet in terms of weight and thickness. It weighs 580g, has a thickness of 5.5mm, and adopts an edge-to-edge design. The screen adopts a 3:2 ratio, a resolution of 2880×1920 pixels, and the highest refresh rate. It is 144Hz, has obtained Rheinland Global Eye Protection 3.0 certification, and uses stamped steel VC technology and nylon fiber material, making it the world's thinnest and thinnest large-size tablet.

During the demonstration, what received the most cheers was the 88w wired super fast charge that appeared for the first time. Using a 10100mAh high-voltage drive dual-cell battery, Huawei launched the industry's first 88w wired super fast charge, which can fully charge MatePad Pro 13.2" in just 65 minutes . Yu Chengdong's first "far ahead" at the press conference was dedicated to this A fast charging technology.

In addition, Huawei MatePad Pro 13.2-inch is the world’s first stylus to support StarLight technology and the industry’s first stylus product to support over 10,000 levels of pressure sensitivity.

Huawei has publicly released the Huawei Smart Screen V5 Pro for the first time. He Gang, Huawei Device BG and Chief Operating Officer, said that users can have a mobile phone-like experience on a large screen. This smart screen is not only a TV, but also a super-large screen mobile phone . He Gang said that this product redefines the interaction method of large screens and can realize a new air touch experience.

Huawei Smart Screen V5 Pro is equipped with the world's first Lingxi air touch technology, which can realize a new air touch experience. It is equipped with Honghu 900 chip to provide users with powerful computing and graphics processing capabilities . Compared with Honghu 818, the CPU performance is improved by 200 %, GPU performance increased by 160%.

Adopting "Honghu Image Quality", it can perform real-time AI calculations, and can enhance the original 1080P film source to 4K image quality through AI precise super-resolution technology. It can also be used for scene recognition, subject recognition, etc. It adopts smart frames and has child care. mode etc.

The "Starlight Earphones" Huawei FreeBuds Pro 3 are tuned by the Central Conservatory of Music's tuning team. Its built-in Kirin A2 chip is the core driving force behind this earphone's significant breakthrough in sound quality performance.

Compared with the previous generation, the Kirin A2 chip has been significantly improved in many aspects , including the built-in advanced Bluetooth module, which greatly increases the transmission bandwidth capacity, which is equivalent to 4 times that of traditional Bluetooth, which means that the audio signal transmission rate is greatly improved. ; It also integrates dual DSP processing units, and the computing power is 2 times higher than that of the Kirin A1 chip. The high-performance audio processing unit with powerful computing power makes real-time processing of high-fidelity audio possible; at the same time, the highly integrated design of the chip also brings It provides a light and comfortable wearing experience, greatly reduces power consumption and has longer battery life.

Huawei FreeBuds Pro 3 is not only equipped with the Kirin A2 chip, but also equipped with the self-developed L2HC 3.0 protocol and Starlight connection core technology (Polar code technology) . This combination enables full-link super CD-level lossless sound quality. For music lovers, this is a major breakthrough.

After Huawei's Mate 60 series and Mate X5 were "jumped" for sale, Huawei once again entered the ultra-high-end market.

At this conference, Huawei launched a new ultra-high-end brand ULTIMATE DESIGN, and Andy Lau served as the brand ambassador of Huawei Mate60 RS . According to Huawei's explanation, "Extraordinary Masters" are the extraordinary masters of this era that Huawei continues to explore and pay tribute to with the ultimate products.

Huawei officially released its first smart gold watch - HUAWEI WATCH ULTIMATE DESIGN. As an ultra-high-end smart watch built by Huawei, it uses 18K precious gold material to support two-way Beidou satellite messaging and 100-meter deep diving technology, as well as a gold rotating watch. The crown, gold PVD bezel scale, and gold PVD titanium strap realize the perfect integration of extraordinary materials and modern technology. It is the pinnacle of Huawei's fashion technology aesthetics.

Moreover, the price has set a new high in the industry. The domestic price is 21,999 yuan, making it one of the most expensive smart watches in history and can be called the "King of Smart Gold Watches."

Although Huawei did not announce more product information about the Pioneer Project mobile phone this time, Huawei Terminal's official Weibo released the new brand's first mobile phone product - Huawei Mate60 RS Extraordinary Master , which is the most high-end and best-equipped candy bar mobile phone launched by Huawei. .

At this point, Huawei has begun its battle to return to the high-end mobile phone market. In the domestic market, both Huawei and Apple have high-end brand power and appeal. As the Mate60 series and iPhone 15 series are launched one after another, the showdown will continue.

After four years of evolution, Huawei's HarmonyOS 4.0 system has become increasingly perfect. Yu Chengdong revealed the latest progress of HarmonyOS ecology at the meeting. After the release of HarmonyOS 4, more than 60 million users of HarmonyOS 4 have been upgraded in just over a month, making it the fastest upgraded version of HarmonyOS in history .

At the same time, he also announced that the new HarmonyOS NEXT is ready to go, and Hongmeng native applications are fully launched. This is a new chapter in the mobile application ecosystem. Huawei has trained millions of Hongmeng talents and will invest tens of billions of dollars to support the development of partners, comprehensively covering 18 fields of applications, and bringing consumers a smoother, smarter, and safer Hongmeng native application experience.

In terms of multi-terminal linkage, the HarmonyOS 4.0 system is continuously striving to achieve Huawei's "1+8+N" strategic goal of the year, that is, sharing one system and integrating into one ecosystem.

At the end of Huawei's autumn full-scenario new product launch conference, Yu Chengdong previewed two highly anticipated new models - LUXEED S7 and Wenjie M9, which are expected to be officially unveiled at the end of this year. This is another blockbuster model launched by Wenjie after the new Wenjie M7.

Huawei announced that it will release its first sedan, the Smart World S7, in November. Yu Chengdong said that the Zhijie S7 will surpass Tesla's Model S in various specifications. In addition, Huawei is about to release the highly anticipated Wenjie M9 in December. Yu Chengdong once again praised it as " the best SUV under 10 million " and even "the best SUV you can see on the road." At Huawei’s full-scenario new product launch in April this year, Yu Chengdong had already announced the arrival of Wenjie M9.