Only by being practical and innovative can we achieve fruitful results! WPG World Peace Group's Driver Monitoring System (DMS) solution won the 6th "Golden Collection Award for Best Technology Practice Application"
On October 25, 2024, WPG Holdings (hereinafter referred to as WPG), a leading international semiconductor component distributor dedicated to the Asia-Pacific market, announced that its subsidiary WPG Group (hereinafter referred to as WPG) won the Gasgoo Automotive-Sixth Golden Collection Award for Best Technology Practice Application for its integrated and launched ...
The "Golden Collection Award" aims to discover outstanding products, technologies and companies in the innovation and practice of the automotive industry. The selection covers ten sub-sectors, including intelligent driving, intelligent cockpit, intelligent chassis, automotive software, automotive-grade chips, big data and artificial intelligence, powertrain and charging and swapping, thermal management, body and interior and exterior decoration, and new materials. These areas are not only the forefront of the current development of automotive technology, but also the business direction that WPG has been deeply cultivating and continuously investing in for a long time. As one of the world's leading semiconductor component distributors, the four groups under WPG can provide customers with more abundant components and solutions through a highly complementary agency network, and continuously consolidate its advanced position in the automotive market.
At present, the public's demand for vehicle safety is constantly increasing. According to the requirements of the new EU general safety vehicle regulations, from July 7, 2024, all new cars must be equipped with a driver monitoring system (DMS) to improve driving safety and reduce accident rates.
The driver monitoring system solution that won the award this time is an advanced driver assistance product launched by World Peace based on this trend. The solution is based on the NXP i.MX93 series chip, integrating two processors, Arm® Cortex®-A55 and Arm® Cortex®-M33. By using additional hardware support, it can achieve the ASIL-B functional safety level and can handle complex application scenarios efficiently and instantly. At the same time, with the Arm Ethos-U65 neural network processor, the solution can effectively accelerate the reasoning calculation of deep learning and realize edge computing. In addition, this solution relies on World Peace's excellent system integration capabilities, equipped with the DMS algorithm independently developed by Advanced Vehicle Systems (AutoSys) and Luxvisions' (hereinafter referred to as Luxvisions) professional infrared sensor module technology, which can provide users with a more accurate, efficient and safe driving monitoring experience.
Figure: A display board of WPI's driver monitoring system solution based on NXP products
to accelerate innovation in automotive applications
In an era of rapid changes in automotive technology, distributors must not only manage supply well, but also have the ability to collaborate with customers to innovate, jointly develop and build next-generation solutions. Based on this demand, World Peace established the ATU (Application Technology Unit) department, which can integrate various product lines according to market demand, develop application solutions, and provide customers with a full range of services from electronic materials to software and hardware technical support. This award-winning solution is the fruitful result of the cooperation between ATU and software vendor Advanced Vehicle Systems, which aims to help automotive customers accelerate the entire process from product design to market launch.
In terms of design, Shiping has comprehensive main control board hardware and software design capabilities, can quickly respond to customers' secondary development needs, and can provide highly customized solutions according to the requirements of car manufacturers. In terms of hardware support, the company provides a series of services related to component selection, circuit design, PCB layout and EMI verification. In terms of software, Shiping uses Github to maintain BSP (Board Support Package), configure and confirm the drivers and functions of peripheral devices, and implement a one-click full-function production test program to ensure the high reliability of the product. In terms of algorithms, Advanced Car Systems can provide cost-effective ADAS software solutions. The relevant algorithm products are all modularly designed, with development and design flexibility, high degree of customization, and its algorithms are 100% independently developed, which can help customers reduce development costs while improving differentiation advantages. In terms of image acquisition, the solution uses products from Lijing, a world-renowned image sensor module manufacturer, which can capture the facial features of drivers from 60 cm to 1 meter away, and transmit them to the dedicated image processing unit in the module for post-image optimization, and finally provide high-quality images for the back-end algorithm.
For many years, WPI has been deeply engaged in the automotive ecosystem, combining the products of upstream and downstream software and hardware partners, relying on continuously strengthened system integration capabilities to fully leverage the unique value of distributors, laying a solid foundation for this award.
Amid the profound changes in the automotive industry, the automotive industry chain is undergoing a comprehensive innovation from top to bottom. As a key link connecting upstream and downstream, WPG continues to empower the development of China's automotive industry. In order to quickly respond to market demand, WPG uses data-driven strategy to establish a digital platform, "Dada.com", which introduces intelligent logistics systems and focuses on serving large customers and small and medium-sized customers. At the same time, the "Dadatong" technical knowledge sharing platform under "Dada.com" covers hundreds of production lines and chip solutions represented by WPG, and provides online consulting and Q&A services. With the help of "Dada.com", the company can keenly capture the latest trends and technological trends in the automotive market, and then better integrate relevant resources to meet the diverse needs of customers.
In addition to traditional inventory supply for car manufacturers, WPG's automotive R&D team is also deeply involved in the early R&D and delivery support for customers. Facing the development of the next generation of automotive systems, WPG has established close ties with car companies and original manufacturers, committed to delivering the latest market trends to customers and assisting them in completing product design, selection and production. In addition, based on the "going global" plan of Chinese auto brands, WPG fully utilizes its global supply advantages to help local auto companies accelerate the expansion of overseas markets.
With the continuous deepening of new energy vehicles and intelligent driving technologies, WPG will continue to uphold the development concept of "technology-led, innovation-driven", keep up with cutting-edge trends such as autonomous driving, third mobile private space, and AI-accelerated interconnection, and continue to explore and expand new business areas, contributing wisdom and strength to the transformation and upgrading of China's automotive industry.
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