Snapdragon Night 2022: Showcasing Snapdragon's Panoramic Innovation and Creating a New Smart Mobile Experience

On May 20, the 2022 Snapdragon Night arrived as scheduled, with the theme of "Meeting Chip Friends", opening an online journey of technological innovation. Snapdragon Night not only brought exciting new products of Snapdragon in the fields of mobile platforms and extended reality (XR), but also elaborated in detail the ultimate intelligent new experience enabled by Snapdragon. Executives from Xiaomi, OPPO, Xiaopeng Motors and Haomo Zhixing also appeared on the same stage, showing Snapdragon's expanding "circle of friends". Snapdragon is not only a synonym for leading performance, but also a pioneer of top-level technological experience for multiple categories of terminals.

Integrate six major experiences into one chip

Snapdragon sets the benchmark for premium mobile experience

Smart terminals light up digital life. As billions of terminals become more intelligent and connected, consumers are looking forward to an immersive and intuitive mobile experience. In this regard, Qualcomm President and CEO Amon proudly stated in his opening speech at Snapdragon Night:

Today, Snapdragon has become the "common denominator" for creating top-level experience. Relying on its long-term accumulated strong technical strength, it has skillfully integrated the breakthrough innovations and leading technologies in the above-mentioned fields into one - six pillars, comprehensive integration.

Wireless connectivity is the foundation of the intelligent interconnection of all things and the core of creating a top-level experience. Snapdragon Connect brings faster 5G, fast response, ultra-low latency Wi-Fi and intelligent dual Bluetooth, which can support users to enjoy a stable and fast connection experience in high-speed connection scenarios such as video conferencing collaboration and social media live broadcast, as well as latency-sensitive applications such as online games, XR and edge computing.

AI is rooted in all important use cases and is a key technology that takes user experience to a whole new level. Snapdragon Smart supports faster and more energy-efficient machine learning model operations on the terminal side, and introduces excellent AI performance to many use cases including gaming, imaging, productivity, connectivity and health monitoring, making high-performance and energy-efficient AI within reach, bringing users a smoother, more intuitive and immersive smart experience.

Security is the prerequisite for achieving rich features and the basic guarantee for mobile experience. Snapdragon Secure integrates multiple technologies in isolation, encryption, key management and authentication to provide innovative biometrics and software and hardware solutions, and help terminal manufacturers develop more features in a safe and reliable environment. With support for various functions such as 3D Sonic fingerprint recognition and Android Ready SE, Snapdragon Secure can bring all-round protection at the vault level to smartphones.

Imaging is an important feature for creating high-quality, differentiated mobile experiences. Snapdragon Sight imaging technology integrates a series of mobile industry-first features, presenting the ultimate effect in low light, anti-shake, color and clarity, helping users to easily take colorful and detailed pictures, as well as 4K HDR and even 8K movie-quality videos, bringing ultra-clear and colorful professional imaging experience. At the Snapdragon Night, a special display was made of photographers from National Geographic China using flagship smartphones equipped with the Snapdragon 8 mobile platform to capture moving images of diverse species in China.

As the performance engine of flagship smartphones, Snapdragon has always led the innovation of digital entertainment experience. The fourth-generation Snapdragon Elite Gaming supports more than 50 game features, providing mobile game players with smooth control, realistic picture quality, terminal game features, immersive sound effects and ultra-fast connections, bringing a hearty digital entertainment experience. The shipment volume of chipsets supporting Snapdragon Elite Gaming has exceeded 800 million, and many top e-sports events around the world have selected smartphones equipped with Snapdragon as competition machines.

Snapdragon solves common user pain points in audio interaction scenarios with end-to-end technology covering the entire link, bringing the ultimate experience. Snapdragon Sound technology integrates a whole set of cutting-edge audio and connection technologies, specifically optimizing the audio link between mobile phones and headphones, allowing users to enjoy high-definition, low-latency top audio comparable to wired wirelessly in scenes such as work, life, and travel. At the Snapdragon Night, two ultra-high-quality playlists were also unveiled - "Confessions of Nature" jointly created by Snapdragon and "National Geographic China", and "Snapdragon Sound Test Songs" co-created with Snapdragon friends, allowing users to indulge in the vitality of nature and resonance with art.

Rich categories

Snapdragon brings ultimate experience everywhere

From lightning-fast connections to powerful and efficient AI; from all-round security protection to stunning professional-grade images; from unparalleled end-game features to authentic high-definition audio - Snapdragon's technology treasure chest will expand all-round innovation to a wide range of categories such as smartphones, automobiles, XR, PCs, wearable devices, etc., allowing seamless collaboration between different terminals, and allowing users to get the same ultimate smart connectivity experience in various Snapdragon-enabled terminals.

Smartphones are the hubs that connect all kinds of terminals. Qualcomm Global Vice President Hou Mingjuan released a new flagship mobile platform, the first generation Snapdragon 8+, at the Snapdragon Night. She said:

In addition, the first-generation Snapdragon 7 mobile platform also made its debut at Snapdragon Night. Adhering to the concept of continuously sinking the flagship features and performance of the Snapdragon 8 series to more levels, the Snapdragon 7 mobile platform also created many firsts for the Snapdragon 7 series - the first to be equipped with the seventh-generation Qualcomm AI engine, the first to achieve ultra-clear images of up to 200 million pixels, the first to meet the Android Ready SE standard, and the first Snapdragon 7 series platform to support 5G Rel-16 and 5G+5G dual-card dual-pass.

On May 23, OPPO will take the lead in launching the new Reno series products based on Snapdragon. Duan Yaohui, Vice President of OPPO and President of the Mobile Phone Product Line, said:

car

Cars are becoming smart terminals on wheels, and the Snapdragon Digital Chassis, through a set of unique technology combinations, brings a more intelligent and connected experience to the industry and users in four areas: connectivity, cockpit, smart driving, and cloud services. To date, it has enabled more than 150 million vehicles worldwide.

The well-known Snapdragon cockpit platform combines powerful features such as large tasks, multi-concurrency, fast response and low power consumption, which helps to create a "third living space" while ensuring the safety of the cockpit environment. In the past two years, many Chinese auto brands have launched about 30 models using the Snapdragon cockpit platform, covering multiple car categories and levels. In this regard, He Xiaopeng, chairman and CEO of Xiaopeng Motors, believes:

2022 is also the first year for Snapdragon smart driving technology to be installed in cars. The Snapdragon Ride platform provides open, customizable, complete advanced driver assistance systems and autonomous driving solutions for a wide range of vehicle types through high-performance, low-power computing, bringing the future of autonomous driving one step closer. As a good partner of Snapdragon to take the lead in implementing autonomous driving, Gu Weihao, founder and CEO of Momenta, said:

XR

Looking forward to the Metaverse with infinite possibilities, no matter how it develops in the future, it will need terminals to connect physical space and digital space, and Snapdragon is becoming the key to the Metaverse. Over the past decade, Qualcomm has made long-term and large investments in cutting-edge technology research and development in the XR field, introducing its deep technical accumulation in the mobile field into the XR platform, and continuing to work in four aspects: platform, software and algorithm, ecosystem and reference design. At present, there are more than 50 XR terminals equipped with the Snapdragon platform.

At the Snapdragon Night, Guo Peng, head of XR business in China, Qualcomm Technologies, announced another innovation in the XR field - the launch of a new wireless AR smart glasses reference design. Thanks to the ultra-low latency and excellent performance brought by the excellent connection supported by Qualcomm FastConnect mobile connection system, this reference design removes the connection wires previously used to connect computing units (such as mobile phones or PCs) and AR glasses, achieving a truly wireless XR experience; compared with the previous generation of wired reference designs, it provides better performance and a more stylish appearance. It is equipped with the Snapdragon XR2 platform with excellent performance and wide market recognition; in terms of appearance, it is 40% smaller than the previous generation of reference designs, and has a more balanced weight distribution in ergonomics, making it possible to wear it for a longer time. Qualcomm FastConnect XR software suite has also made many optimizations to XR scenarios at the system level, performing channel optimization and interference suppression for XR loads in extremely challenging network environments with many Wi-Fi devices, as well as a power mode designed for low-power operation that does not affect latency, making the wireless XR experience more immersive.

From a single chip to countless platforms, the ultimate experience enabled by the six major technology pillars has been extended to a wide range of terminals - Snapdragon is unremittingly innovating, continuously breaking the boundaries of mobile technology, constantly redefining the top experience, and helping terminal manufacturers bring users a smarter, more convenient and better digital "core" life.