OPPO debuted at MWC24 with a series of AI innovations, continuing to make efforts in the international market to promote AI exploration and application

February 26, 2024, Barcelona, ​​Spain - Today, OPPO announced at the 2024 World Mobile Communications Conference (MWC 2024) that it will fully focus on the field of AI and bring a number of the latest innovative products and technologies to the exhibition. OPPO released the OPPO Air Glass 3 concept product that combines ultra-light weight and full-color display, bringing a new exploration of AI experience methods.

OPPO also announced that in the second quarter of this year, the global OPPO Reno11 series and OPPO Find N3 will also introduce a series of generative AI functions, including AI elimination functions. In the future, generative AI functions will be included in more global OPPO products including the next-generation Reno mobile phone, allowing everyone to enjoy AI.

OPPO Smart Cloud (Greater Bay Area) Data Center

Deeply cultivate overseas, the European market has promising prospects

OPPO entered the European market in 2018 with the Find , UEFA Champions League, Paris International Photography Art Exhibition and other diversified brand activities to maintain close connections with European users.

On January 24, 2024, OPPO and Nokia reached a global patent cross-licensing agreement including essential patents for 5G standards and other cellular communication technologies . During the conference, OPPO announced that it would reach a three-year strategic cooperation with Telefonica, an important European operator, to provide strong support for OPPO to deepen its exploration into the international market, especially the European market. In order to fulfill its long-term commitment to the European market, OPPO announced that users will soon be able to purchase OPPO's innovative products in markets where it already has operations.

Ranked fourth in the world, leading product technology confirms its strength

In 2023, when the overall market is full of challenges, OPPO ranks first in 2023 with a market share of 9% and shipments of more than 100 million through a number of breakthrough products such as the imaging flagship OPPO Find X6 series and the folding flagship OPPO Find N3 series. Ranked fourth in the global smartphone market in terms of annual shipments (Canalys). The number of OPPO users worldwide has exceeded 600 million, covering more than 60 countries and regions. According to the 2022 International Patent Treaty (PCT) application number ranking released by the World Intellectual Property Organization (WIPO), OPPO ranks 6th globally.

OPPO Inspiration Zone Start-up Exhibition Area

OPPO actively joins hands with the world's top partners to innovate together. At the MWC24 site, it introduced innovative achievements such as OPPO AI elimination function with Qualcomm Technologies and MediaTek; at the Google Android Partner Walk (Android Partner Zone) booth, many OPPO Find X7 series, including The flagship mobile phone and IoT products attracted many visitors; at the same time, OPPO and Microsoft announced an in-depth cooperation to explore how to use AI technology on different terminals to improve user experience. In the near future, OPPO mobile phone users will be able to use Copilot on a connected personal computer through Microsoft's "Link to Windows" and a new plug-in to handle tasks such as content generation, information translation, and address navigation. Let AI life experience be upgraded.

Adhering to the concept of innovation for good, OPPO also supports 6 technology and innovation partners to jointly build OPPO Inspiration Zone in the 4YFN exhibition area of ​​​​MWC, and together with the start-up teams Ruisi Intelligent Chip and Qualcomm, demonstrate integrated visual transmission including AI Motion algorithms. sense technology and actively explore the future of AI ecology.

In the future, OPPO will continue to invest in cutting-edge technological innovations such as AI, continuously launch leading products and services, bring comfortable technological experience to more users around the world, and lead smart life.