Creative Technology and xMEMS announce collaboration to create high-fidelity TWS earphones with outstanding sound quality

Beijing, China - August 17, 2023 - Creative Technology (Singapore) recently announced a strategic partnership with xMEMS Labs, a pioneer in solid-state fidelity, to bring a new era of excellent audio to users around the world by incorporating xMEMS' cutting-edge MEMS solid-state speaker technology into Creative Technology's True Wireless Stereo (TWS) earphones.

xMEMS's groundbreaking technology brings pure sound quality and improved efficiency to audio devices. Currently, traditional audio devices use regular speakers to produce sound, which sometimes results in large distortion or loss of audio fidelity. Thanks to xMEMS's small size but powerful hardware, Creative Technology's TWS headphones will be able to provide crystal-clear sound, reproducing every nuance of music and audio content with amazing accuracy. Whether listening to their favorite songs, watching movies or participating in a conference call, users will be able to enjoy a truly immersive and immersive audio experience.

The all-silicon solid-state MEMS speaker also has excellent phase consistency (7 times better than traditional speakers*), providing an excellent spatial audio experience, as well as excellent detail and separation. In addition, by integrating the compact hardware of xMEMS, the innovative technology TWS headset will be both lightweight and stylish, more ergonomic, and provide users with a better wearing experience on the move.

“We are excited to work with Creative to revolutionize the true wireless audio experience,” said Joseph Jiang, CEO and co-founder of xMEMS. “By integrating our advanced solid-state MEMS speakers into Creative’s TWS earphones, we are confident that users will enjoy pristine sound quality and improved efficiency. Together, we aim to redefine the way people listen to music, communicate, and immerse themselves in audio content.”

"As an audio company committed to providing an outstanding sound experience, Creative is pleased to work with xMEMS to integrate their groundbreaking MEMS technology into our TWS earphones," said Shaohui Song, CEO of Creative. "By doing so, we believe that Creative's TWS products will stand out in the market, providing users with outstanding sound quality, comfort and different styles."

The collaboration between Creative Technology and xMEMS Labs marks an important milestone in the audio industry, setting a higher standard for true wireless stereo audio products. The first batch of Creative Technology TWS products powered by xMEMS technology are expected to be available later this year, bringing a completely different experience to audio enthusiasts and ordinary consumers.