Qualcomm attends 2024 China Mobile Global Partner Conference: Renewing intelligence and creating a 5G+AI digital future

From October 11 to 13, the 2024 China Mobile Global Partner Conference with the theme of "Intelligent Rebirth and Co-creation of the AI+ Era" was held in Guangzhou. In the 12 years since its inception, the conference has become an important platform for promoting in-depth cooperation in the global information industry ecosystem and has developed into one of the most important events in China's communications industry.

As an active participant and technology enabler in the wireless communications ecosystem, Qualcomm has participated in exhibitions and conferences for many consecutive years. This year, it used its large-scale theme booth to present a panoramic view of the "new terminals", "new applications" and "new experiences" in the two major technology fields of 5G and AI. With more interactive and experiential on-site displays and demonstrations, it vividly presented the innovative cooperation results with a wide range of partners including China Mobile in the fields of connectivity, AI, Internet of Things, XR, automobiles, etc., jointly created new value brought by the coordinated development of 5G Advanced and terminal-side AI for the digital transformation of the industry, and jointly wrote a new chapter in the development of the digital era.

Qualcomm President and CEO Amon delivered a video speech at the main forum of the conference. He said, "As the industry accelerates towards a future where intelligent computing is ubiquitous, Qualcomm is working closely with China Mobile and many ecosystem partners to redefine the experience of many terminals and industries and create an unprecedented era of innovation. In the future, intelligent computing will expand to almost all terminals, covering consumer and enterprise terminals, including a new generation of AI PCs, virtual and augmented reality headsets, smart cars, etc. At the same time, wireless technology innovations will redefine the immersive experience and further enhance the productivity, creativity and entertainment experience of all industries."

The emergence of a generative AI wave injects "new momentum" into terminal upgrades

In recent years, some key trends are shaping the next technological innovation cycle, among which generative AI is undoubtedly one of the most important trends. Its rapid development is driving a new round of terminal innovation, bringing new applications, new forms and new scenarios, and constantly broadening the capability boundaries of "artificial intelligence +".

With the widespread popularity of generative AI and the growing demand for computing, various terminal devices are becoming important carriers of AI. It is predicted that the shipment of generative AI mobile phones will reach 550 million units in 2027, accounting for 43%; by 2027, more than 60% of PCs shipped will be AI PCs. Faced with broad development opportunities, Qualcomm is providing powerful AI capabilities for smartphones, PCs, smart connected cars and other terminals through advanced AI solutions and Snapdragon platforms, enabling these devices to achieve smarter voice recognition, image processing, and personalized user experience. At present, more than 115 commercial terminals equipped with Snapdragon flagship mobile platforms have been launched; in the PC field, Lenovo, HP, Dell and other global leading OEMs have announced the launch of more than 20 Windows 11 AI PCs equipped with Snapdragon X series; based on the fourth-generation Snapdragon cockpit platform, Ideal, Xiaopeng, Jiyue and other automobile manufacturers have released the vehicle-side large model function, opening up a new application space for smart cockpits, autonomous driving and other fields.

During the conference, Qualcomm's booth was full of excitement, showing a variety of AI phones equipped with Snapdragon flagship mobile platforms, AI PCs built based on the Snapdragon X series, and a number of large model demonstrations running on Android smartphones. It is worth mentioning that the operator's self-developed terminal large model application, the terminal-side AI intelligent body, which debuted at the booth for the first time, has achieved the adaptation of China Mobile's Jiutian large model on the flagship model equipped with the third-generation Snapdragon 8. It meets the personalized needs and actual application scenarios of consumer terminals, provides users with functions such as intent understanding, real-time translation of calls, and summarization, and significantly improves the user experience and intelligent interaction capabilities of terminal devices. At the same time, 5G+AI PC also attracted attention at the booth. It combines powerful terminal-side AI and 5G communication capabilities to further improve productivity, creativity and user experience. In addition, Qualcomm also exhibited a number of AI modules and 5G RedCap modules jointly built with China Mobile, covering multiple types of industry terminals such as cameras, robots, and gateways, which significantly improved the intelligence level of these devices, helped various industries accelerate digital transformation and upgrading, and painted a broad picture of the future intelligent world.

The value of 5G-enabled technology is highlighted, bringing "new vitality" to application innovation

As a key technology to enable the digital economy, 5G is even more important in the AI ​​era. With the continuous evolution of 5G, 5G Advanced has brought several times the improvement of network capabilities, further strengthening its key role as the connection "base", effectively supporting the rapid expansion of 5G and terminal-side AI applications, and promoting digital innovation and development.

In the process of AI processing center shifting to the terminal side, 5G has laid a solid foundation for the coordinated operation of AI in the cloud, edge cloud and terminal side, and also provided strong support for AI's real-time processing and data transmission. Qualcomm believes that hybrid AI is the future of AI. Thanks to the high-speed and stable 5G connection, the hybrid AI architecture can distribute and coordinate workloads between the cloud and edge terminals to achieve optimal performance and efficiency, and bring advantages such as personalization, privacy and security. In the continuous evolution of 5G, 5G Advanced has further unleashed the potential of applications. With the completion of 3GPP Release 18, the world's first 5G Advanced standard version, 5G Advanced is accelerating its implementation and supporting more extended features, such as RedCap for less complex IoT terminals and enhanced industrial IoT. This will enable 5G to enter a wider range of industries and applications, and provide a better connection experience for new AI-driven use cases, more energy-efficient terminals and networks.

As an important driving force for 5G research and development, commercialization and scale-up, Qualcomm has taken the lead in launching two generations of 5G modems and RF systems that support 5G Advanced-ready architecture, enabling the vast majority of the first batch of 5G Advanced mobile phones to quickly support multiple enhanced features. At the same time, Qualcomm has also worked with ecological partners to promote the deployment of 5G Advanced in China, and has achieved many milestones with China Mobile. The cooperation between the two parties includes promoting the development of three-carrier aggregation, VoNR new calls, and RedCap, as well as bringing 5Gbps high-speed data transmission experience. At the "Pan-All Alliance Renewal and Win-Win Cooperation and Innovation Summit Forum" held on October 12, Qualcomm was awarded the "5G Development Special Contribution Award" by China Mobile, which not only highlights the fruitful results of the long-term cooperation between the two parties, but also a vivid portrayal of Qualcomm's diversified product layout. Through the Snapdragon platform and innovative 5G solutions, Qualcomm helps the wide application from flagship models to mass-market devices, allowing more users to enjoy the convenience and innovation of the 5G era.

The commercial real machines that the two parties brought together to support innovative applications such as 5G new calls and 5G video ringback tones have also become a highlight of the exhibition area. Based on the powerful terminal-side AI capabilities of the Snapdragon mobile platform and support for functions such as IMS DC (data channel), these devices have given 5G calls more innovative elements, such as real-time digital people, virtual backgrounds, special effects filters, real-time translation and other functions, bringing users a new call experience with visual interaction, intelligence and efficiency. In the process of collaborative research and development, Qualcomm, together with China Mobile Research Institute and terminal companies, took the lead in completing the initial technical verification, laying the foundation for the new call to move from technical standards to commercial use; in addition, 5G video ringback tones also attracted many visitors to experience it. With the support of terminal-side AI, users can generate personalized exclusive ringback tones through their mobile phones and experience a variety of services such as Vincent video ringback tones and Vincent music ringback tones.

5G+AI unleashes a multiplier effect, and extensive cooperation welcomes a digital and intelligent "new future"

The coordinated development of 5G and AI, two basic technologies, has had an impact beyond the boundaries of a single industry, stimulating cooperation and communication between different fields. 5G helps everything to be interconnected at high speed, and AI brings intelligence to thousands of industries to improve quality and efficiency. The combination of the two will fully stimulate the potential of all things to be perceived, connected, and intelligent, and continue to release a "multiplier effect" for high-quality social and economic development.