Nordic acquires Imagination WiFi business to expand wireless technology expertise

Publisher:闪耀之星Latest update time:2020-12-01 Source: 半导体行业观察Keywords:Nordic  Imagination Reading articles on mobile phones Scan QR code
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Nordic Semiconductor today announced that it has acquired the Ensigma Wi-Fi development team and related Ensigma Wi-Fi IP technology assets from Imagination Technologies, expanding its in-house wireless technology expertise into Wi-Fi.

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According to reports, the acquisition includes a large number of Imagination Technologies employees in the UK, Sweden, India and Taiwan. Among them, about 15% are low-power Bluetooth (Bluetooth LE) experts, who will further strengthen Nordic's existing Bluetooth LE team.

“This is a dream come true for Nordic Semiconductor and its customers, especially in the smart home market,” commented Svein-Egil Nielsen, CTO of Nordic Semiconductor. “As the world leader in short-range Bluetooth wireless technology and an emerging leader in long-range cellular wireless for IoT, our customers have been asking us to fill this gap. And, while it won’t happen overnight, as this is an IP acquisition and not one that comes with ready-to-sell Wi-Fi devices, we will now be able to add Wi-Fi capabilities to the next generation of Nordic Semiconductor products.”

“We at Nordic Semiconductor feel very lucky and excited that we have found the perfect Wi-Fi team with decades of experience and expertise in state-of-the-art Wi-Fi design, from whom we can learn everything there is to know about Wi-Fi wireless. We believe in owning every link in the product chain, and with the addition of the Imagination Wi-Fi team, we will now be able to add Nordic’s Wi-Fi hardware and software developed from the ground up to our other products, extending our wireless range.”

“We are excited about the potential synergies between Nordic Semiconductor’s low-power wireless heritage and Wi-Fi’s latest low-power evolution to help us enable battery-powered IoT devices,” added Kjetil Holstad, Director of Product Management at Nordic Semiconductor. “We plan to now become an active member of the Wi-Fi Alliance and work with them, while also continuing to collaborate with multiple other major standards organizations and bodies to maximize the potential of Wi-Fi’s low-power wireless applications by leveraging our decades of development and ultra-low-power wireless expertise.”

“While it is too early to comment on the details of what this acquisition means for Nordic Semiconductor’s products, I can say that we intend to build a development platform and environment that unifies all of our wireless technologies. It will bring all of the Nordic Semiconductor benefits that customers have come to expect, including lowering barriers to entry for the technology, removing all unnecessary design complexity, and making it easy for Nordic customers to add high-quality, low-power Wi-Fi capabilities to their Nordic Semiconductor-based products and applications.”

“I am very pleased with the acquisition of the Wi-Fi team and the fact that we are bringing it into Nordic’s wireless IoT portfolio,” added Svenn-Tore Larsen, CEO of Nordic Semiconductor. “We now plan to quickly engage with the new Nordic employees. I would like to assure everyone that Nordic Semiconductor is one of the best semiconductor companies in the world, which has been operating successfully in numerous global locations for a long time, and that these new products and employees will be warmly welcomed and become an integral part of our daily operations and people culture.”

Simon Beresford-Wylie, CEO of Imagination Technologies, said: “While Wi-Fi was born in the consumer industry, it is now rapidly gaining traction in the industrial IoT space.” 

“Based on Imagination’s strong focus and understanding of graphics, vision and AI processing, we feel our Wi-Fi IP division will thrive long-term in a company that is centered around wireless connectivity and will have a strategic focus on technology and commercial innovation and growth. I am delighted to have found such a good home for our technology and team at Nordic Semiconductor: it is a perfect match.”


Keywords:Nordic  Imagination Reference address:Nordic acquires Imagination WiFi business to expand wireless technology expertise

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