Apple is said to have started a new project, developing anthropomorphic personalized AI for desktop robots independently of Siri

On August 27, Bloomberg's Mark Gurman published a blog post on August 25, saying that Apple has decided to start from scratch and develop a new generation of artificial intelligence (AI) technology independently of Siri.

Apple has officially announced the introduction of Apple Intelligence in iOS 18. By integrating AI voice assistants such as ChatGPT or Gemini and transforming Siri, it will bring a smarter and more comprehensive AI experience. However, some functions will not be released until 2025.

Gurman said that while the new Siri is promising, Apple is already working on another, more personalized AI experience.

The translation of the Power On section is as follows:

An important part of the work of robots is to create personality. Siri is the digital assistant on Apple’s current devices, and the company is developing another human-like interface based on generative AI. From what I understand, it will run on desktop products and other future Apple robot devices.

This passage raises a lot of interesting questions about the future of Siri:

Why does Apple's robot product need a separate anthropomorphic personality?

Will the generative AI that powers this new personality be more advanced than Siri?

Will this next-generation project end up being branded simply as Siri?

Since Apple's first robotics project isn't expected to debut until 2026 or 2027, it's too early to answer these questions.