Industry • Transformation in Progress: Smart Industry Event Concludes Successfully

The Intelligent Industrial Technology Seminar held by Electronics Enthusiasts Network, an interactive platform for millions of electronic engineers, on the 7th floor of Building 2 of Huaqiang Group, Huaqiang North, Futian District, Shenzhen, has come to a successful conclusion today. Nearly 300 top professional speakers and outstanding engineers from various fields gathered together to participate in the event. The seminar was extremely popular and received unanimous praise from all on-site personnel.

　　This seminar comprehensively discussed and prospected "intelligent industry". Senior experts from well-known manufacturers such as Texas Instruments (TI), YOSUN, WPG, Freescale, RS, FUJITSU and ARM, more than 250 engineers from multiple industrial application segments and many media friends attended the meeting. Engineering designers and management personnel from well-known local manufacturers such as Huawei, Foxconn, BYD Co., Ltd., Great Wall, Konka, Emerson, Skyworth, EVOC and other enterprises, as well as industry elites at the forefront of China's industry, attended the meeting. Although the meeting has come to a successful conclusion, what is left to the participants is the joy of harvest, endless aftertaste and more expectations for 2014.

　　The editor hereby summarizes the most memorable highlights of this technology event for those who were present or those who were unable to attend for some reason:

　　Get in touch with ARM embedded experts to discuss the new urban development of embedded industrial computers

　　It can be said that there is basically no engineer who has not heard of ARM, and even many friends in the industry will cheer when they hear ARM. Why is this? Today's first speaker is Geng Lifeng, the embedded application marketing manager from ARM. Let's see how he explains to us how ARM promotes the development of the embedded industrial control computer field through cooperative innovation.

　　Geng Lifeng, embedded application marketing manager of ARM, said that by licensing different partners, a strong ecosystem with ARM as the core will be built, and resources will be provided to cater to new market developments to achieve win-win cooperation.

　　In the field of embedded industrial computers, on the one hand, ARM will continuously improve and launch new IP products based on customer feedback, and on the other hand, it can also coordinate and absorb more ecosystem partner resources to cater to the growing needs of the embedded industrial control market. In addition, consumer demand drives embedded innovation. For example, consumers have increasingly higher requirements for rich UI, fast response, connectivity, personalization, security, low power consumption, etc. Undoubtedly, this has prompted ARM and its partners to continuously improve and innovate designs, and to provide consumers with products and services that meet their immediate needs.

　　At the same time, when talking about the intelligent interconnection applications that have attracted much attention in recent years, Geng Lifeng conveyed the following message to the audience: "The application of intelligent networking in intelligent industry is particularly important". In order to give full play to the potential of intelligent networking in industrial applications, the user's demand for software is also a point that needs to be considered. The greater the complexity of new products, the stronger the connectivity, the user interface, energy efficiency and other issues all need to be considered, which is why software support is crucial. Geng Lifeng said that with the cooperation of many partners, ARM will lead the entire ecosystem to provide differentiated products and services for different user needs.

　　Finally, Mr. Geng Lifeng also said, "The Smart Industrial Technology Seminar was very successful. From the number of attendees of more than 200 people, we can feel the popularity and coverage of the Electronics Fan website in the field of electronic engineers. In the future, if time is convenient for other related seminars, ARM will continue to support them."

　　Freescale and TI compete on the same stage, who will win in motor control?

　　Have you ever seen two vendors presenting on the same closely related topic at the same seminar? I don't think so. Let's see what's new today. Who will come out on top when two vendors present on the same stage?

　　Motor control is an important area of ​​MCU application, serving every aspect of our work and life, but it also accounts for the largest part of energy consumption. Therefore, how to better improve the efficiency of motor control to achieve energy saving requirements is a major challenge in the current market.

　　There are many motor control solutions on the market, but the overall trend will not change. The industry's demand for motor control is growing rapidly. As the market develops, the motor control market is increasingly considering various factors such as BOM cost, power consumption, safety, and compliance with customer needs. Now that motor control is changing, how are Freescale and Texas Instruments changing with it?

　　Figure Sun Dong, business development manager of Freescale's microcontroller business, pointed out that as the industry's leading motor control MCU provider, Freescale Semiconductor is able to provide a full range of motor control MCU products from low-end to high-end.

　　In order to cater to the development trend of the motor control market, Sun Dong comprehensively introduced Freescale's complete set of motor control processor products for industrial market applications, powerful tools and expert support, as well as cost-effective and energy-saving innovative motor control solutions for a large number of applications. At the same time, he also showed us Freescale's roadmap for motor control. Finally, Mr. Sun Dong said that motors are a large market, and low cost and low power consumption are basic requirements. At Freescale, you can always find a solution that suits you.

　　Figure TI application engineer Peng Hongye said that TI has been committed to developing simpler and more efficient motor control.

　　Unlike Freescale, TI focused on showing us the innovative InstaSPIN motor control solution. According to TI application engineer Peng Hongye, TI InstaSPIN sensorless three-phase motor solution simplifies the design of motor control applications. Whether it is a simple application or a complex design, the InstaSPIN solution is the ideal choice for customers! If TI's InstaSPIN technology is used, engineers can quickly and easily operate and control all three-phase motors without a motor data sheet. In addition, the InstaSPIN-FOC (field-oriented control) solution can help motor control system designers identify, adjust and fully control any type of three-phase synchronous or asynchronous motor with variable speed and load in 5 minutes or less, without spending weeks or even months to adjust the motor control system. They can now focus on differentiated design.

　　RS DesignSpark PCB tool - time-saving, 3D industrial design, once again exciting the venue

　　Do you remember the excitement caused by RS's DesignSpark PCB at the Power Technology Seminar in October? Do you remember the enthusiastic questions from the audience after the RS technicians finished their speeches? This time, the DesignSpark PCB tool is back again, bringing time-saving and 3D industrial design to engineers. Will it continue to excite the audience? Pictures speak louder than words!

　　
Figure 1: RS engineers Wei Xinxin and Kelvin finished their speeches and watched the audience have a great time

　　Are you wondering what makes them so enthusiastic if you are unable to attend the event in person? Let me give you a brief introduction. The software that has attracted much attention is DesignSpark PCB, a free electronic design software from RS. Engineers can use it to draw schematics, PCBs, and PCB 3D views. After hearing this, are you like the audience, and have many questions all of a sudden? Here, I will quote some of the most representative answers from RS technical engineer Kelvin to briefly introduce the focus of the audience. After listening to it, are you also moved?

　　RS technical engineer Kelvin answered the audience's excerpt: "DesignSpark PCB supports a variety of file import and export formats. You can import AutoCAD (or other CAD software) DXF, and the export format can be industry standard Gerber, HP GL Penplot, Windows, Excellon or PDF. In addition, when you have completed your design, you can use the 3D Viewer function from version 2.0 to preview the manufactured circuit board to determine whether the electrical clearance or other design elements need to be adjusted, which can make your report richer!"

　　Fujitsu helps you find the best storage solution

　　Finally, Fujitsu senior product engineer Wu Hongjie elaborated on Fujitsu's best storage solution - FRAM! Wu Hongjie explained FRAM to the audience from the basic concept, working principle, competitive advantage, market demand to application field, and introduced Fujitsu's FRAM product line and roadmap. Wu Hongjie emphasized, "As the world's largest FRAM supplier, Fujitsu has 13 years of rich experience in the FRAM market and can ensure that it provides customers with stable and high-quality products to meet customers' differentiated needs."

Figure Wu Hongjie, Senior Product Engineer at Fujitsu

　　The booth is also wonderful!

　　Of course, in addition to the on-site speeches, the wonderful things in the off-site booths are also not to be missed. TI's InstaSPIN motor control innovative solution, RS's DesignSpark PCB live demonstration and many other solutions were displayed on site. If you want to know more, look forward to the special review of the Smart Industrial Technology Seminar, and also stay tuned for more exciting seminars and activities on Electronics Fan Network in 2014.

　　
Figure TI's InstaSPIN motor control innovation solution, RS's DesignSpark PCB and other related solutions on-site demonstration