Molex Announces Distribution Excellence Program

Company relaunches program to emphasize commitment to distribution channel

Molex announces the reinstatement of its Distribution Excellence program with a new logo. Originally launched in the early 1990s, the program has evolved to meet the unique talent, capabilities and assets required for each contact channel in the Molex business.

“To show our appreciation and support for our distribution relationships, we have relaunched our Distribution Excellence program to reflect our core purpose: that our distributor contacts consider us, Molex, the preferred supplier of innovative products and solutions,” said Mark Davies, senior manager, global distribution marketing, Molex. “Combining our unique culture and capabilities with those of our distributors creates value for our end customers, resulting in outstanding and profitable growth for everyone.”

The revised plan focuses on ensuring Molex distributors are equipped with the tools they need to successfully bring Molex to market and includes a commitment to achieving optimal and seamless performance as one global team. This means the following:

Gain access to the complete Molex product portfolio, including products from companies acquired by Molex.

Best-in-class new product introduction process.

Significant co-marketing and inventory obsolescence program.

Dedicated and channel-neutral direct sales force.

A robust and extensive global design registration system.

A stable number of elite chain dealers.

A three-pronged strategy can drive the use of the new logo. Molex's channel business revolves around electronics, electronic catalogs and industrial distributors. Together, they sell millions of Molex products and solutions each year. The channel has a direct impact on the bottom line of the business and can significantly strengthen the marketing force and sales team.