War of Thousands of Lanterns: The "murderous crime" caused by Byte's vigorous study of lanterns
Latest update time：2022-09-19
Reads：
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Even without the 'double reduction' policy, the vast majority of learning lamp players would not be successful, because this is a misunderstanding from the beginning.
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Author | Liu Wei
Editor | Mai Guangwei
Should we leave Byte?
At the beginning of 2021, Yang Luyu was deeply troubled by this issue.
After Musical.ly was acquired by ByteDance in early 2018, Yang Luyu had a four-year lock-up period, which was about to expire in 2022. As the day approached, his inner struggle became more intense.
Yang took the initiative to find his boss at the time, Chen Lin, then head of ByteDance’s education business, and talked about his plans after the lock-in period expired. Chen Lin advised him that Dali Learning Lighting was developing well now, so it would be better to stay and work for a while longer.
Yang Luyu thought about it and felt that what Chen Lin said made sense. Besides, the Dali Learning Lamp was a business that he had incubated himself, and he felt emotionally reluctant to give it up, so he agreed immediately.
At that time, there were already some rumors about "double reduction" in the industry, but Yang Luyu didn't take it to heart. He even feels that after the policy is implemented, it will impact the offline education and training business, which will be an opportunity for Dali Learning Deng.
Facts have proved that Yang Luyu was too optimistic. A few months later, the "double reduction" was implemented, and the "Dali Tutoring" business, which was the main monetization path of Dali Learning Lamp, was shut down.
The underlying business logic of Dali Learning Lights was forced to change from "service business" to "hardware business"
, and the business subsequently shrank sharply. By June this year, Dali Intelligence’s original team of more than 1,000 people had less than one-tenth left. Yang Luyu himself also left Byte to find a new career direction after the lock-in period expired.
Yang Luyu is no longer in the learning lamp industry, but many other players who followed in his footsteps are deeply trapped in it. They once saw huge opportunities in the millions of sales of the Dali Learning Lamp, but now they are facing the cruel reality of dismal sales and are trying to find a way out.
In Yang Luyu's view,
even without the "double reduction" policy, the vast majority of these players would not be successful
, because this was a misunderstanding from the beginning.
01
Focus on the scene and integrate into the curtain.
Speaker war opens up "weird"
Few people know that the original inspiration for the Dali Learning Lamp was actually a smart speaker.
In 2017, Amazon Echo speaker shipments exceeded 20 million units, making smart speakers suddenly a hot topic. Alibaba, Baidu, and Xiaomi quickly followed suit and raised the price of smart speakers from 400 to 500 yuan to less than 100 yuan through crazy subsidies, quickly expanding the domestic market. From 2017 to 2019, the growth rates of the domestic smart speaker market were as high as 2000%, 800%, and 109% respectively. (
Here is a preview: Leifeng.com will launch an article on "Smart Speakers in the Past". Everyone is welcome to break the news! Please add the author's WeChat account: LW_PLUS
)
Although ByteDance, a new Internet power, did not immediately take part in the competition, it was also envious. At that time, ByteDance's Internet business was already complete, and it was looking for new business directions, and set its sights on smart hardware. The rapidly growing smart speakers seemed to be a strategic opportunity that could not be missed.
At that time, Yang Luyu was in charge of company-level strategic research, and the task of investigating the smart speaker market naturally fell on his shoulders.
It is worth mentioning that Zhu Jun, Yang Luyu’s partner at Musical.ly, also initially worked on strategy-related work at ByteDance and reported to Zhang Nan. After ByteDance acquired Musical.ly, in order to make the integration of the two teams smoother, the two founders took the initiative to step back behind the scenes and do strategic work. However, the development speed of Douyin exceeded expectations, and Zhang Nan was a little overwhelmed, so he asked Zhu Jun to return to the stage. By chance, Yang Luyu and Zhu Jun embarked on completely different career paths at ByteDance.
Yang Luyu
Back to the point, because ByteDance executives were optimistic about smart speakers, Yang Luyu bought 20 to 30 smart speakers of different brands to study them carefully. In the end, he found that
no matter which brand of smart speakers, they could not understand the semantics of the entire scene
, and the user experience was very bad. He believes that
in order for smart speakers to provide a better user experience, the usage scenarios must be narrowed, and the product must have a screen, otherwise it will not be commercially viable.
So, what is the most suitable scenario for smart speakers? Yang Luyu thought about it carefully for half a year and finally concluded that it was education.
Yang Luyu is a very educational person. As early as 2014, he and his partner Zhu Jun spent 6 months building an educational video APP called "Cicada". Unfortunately, this product failed to succeed due to lack of interactivity. If the smart speakers are built into educational smart hardware, his past experience in making educational video APPs can be used.
Moreover, the education industry was booming around 2018, with the market growth rate exceeding 200% for several consecutive years.
The emergence of double-teacher classes and AI classes for large classes has made the education market, which has always been extremely fragmented, the possibility of standardization and scale.
Byte realizes that this is an important strategic opportunity and is preparing to invest heavily. Making educational intelligent hardware can also synergize with the company's education strategy.
Yang Luyu took the initiative to find Chen Lin, who was in charge of ByteDance's education business line, expressed his views, and suggested that since everyone was engaged in education-related businesses, it would be better to join forces. In this way, Dali Learning Lamp became part of ByteDance's education business line.
However, before that, Yang Luyu had led his team to work in Shanghai for a period of time. Therefore,
although Dali Intelligence’s budget was put together with other education businesses, the entire team was relatively independent
, with everything from R&D, sales to human resources. complete establishment.
Now that we have decided to make educational intelligent hardware, what specific form will it take? Yang Luyu’s choice is a table lamp. The reason is very simple, because desk lamps are a common product on students’ desks, and their penetration rate is very high, so market education is not difficult.
Yang Luyu believes that the most suitable scene for table lamps is homework. Based on this scenario, he designed a complete commercial realization path for Dali Learning Lamp. Yang Luyu's idea is to first occupy students' desks with study lamps, cultivate their usage habits, and then charge for the service.
He once said bluntly, "The business we are doing is not a pure hardware business, so the unprofitable hardware is within our expectations. We are selling at a loss.
Hardware is a service carrier.
"
Yang Luyu has set up a tutoring service team in Hangzhou to provide online tutoring services for children, which is a rigid demand for parents. When children have questions when doing homework, they can ask the AI in the learning lamp to help solve them. If AI cannot solve them, real teachers will intervene online. In this model, each class of 8 children is assigned 2-3 teachers, and each teacher takes 5-6 classes. On average, each teacher can tutor 16-24 students.
The monthly service price of this service once reached 800 yuan, which means that each teacher can generate 12,800-19,200 yuan in income per month. Although this income is not high, it is just enough to pay the teacher's salary. But this is only the first step for Dali Intelligence. With the continuous strengthening of AI capabilities, a real teacher will be able to tutor more students in the future, and there will still be profits to be made.
In order to enhance user stickiness, Yang Luyu also designed an online study room function for the Dali Study Lamp. This was inspired by his experience of doing homework with his friends when he was a child. In his opinion, children need companionship in their studies, and the company of friends can make the learning process easier and more enjoyable. He hopes to use smart study lamps to connect the desks of thousands of students, thus forming the largest classroom in human history.
The Dali Study Lamp product was completed at the end of 2019 and began to be promoted on a small scale in the market. However, the Dali tutoring business was not officially launched until the beginning of 2021. In the meantime, the Dali Intelligent team spent a long time polishing the service experience.
02
Recruiting troops and investing madly,
400 million hits one million sales
The goal set by Dali Learning Lamp when the project was launched in 2018 was
to spend 2.5 billion yuan in 5 years to reach 20 million users
.
By the end of 2020, Dali Learning Light’s business model has basically been running smoothly, and it’s time to quickly expand its sales. Prior to this, the Dali Intelligence team had less than 200 people. To expand the scale, expanding the team was a top priority. At this time, the Xinshi Laboratory led by Wu Dezhou was axed, and Yang Luyu took advantage of the situation and took over some of its people.
The predecessor of Xinshi Lab was the Smartisan smartphone team. After being acquired by ByteDance, it became the latter's hardware middle platform. Its main business is still mobile phones and tablets, after all, these are the two largest categories of smart hardware. In addition, ByteDance also highly recognized the product concept of Smartisan Technology and felt it would be a pity to stop doing it.
After the acquisition, Wu Dezhou and his team continued to build two mobile phones in Byte, and also put an office set including a mobile phone, monitor and stylus on the Tmall flagship store. However, sales of both mobile phone products and office sets were bleak, and the sales of the latter were "almost zero."
Fang Silk, a former member of New Stone Laboratory, told Leifeng.com, "
Wu Dezhou comes from the Huawei system and has strong execution ability, but defining a product from 0-1 is not his strong point.
" However, the sales of Byte's two mobile phones were not good. The deeper reason is that the time window for making smartphones has passed.
Wu Dezhou
At that time,
mobile phone manufacturers were major customers who advertised on Byte. Byte's mobile phones would inevitably make these customers suspicious.
New Stone Labs tried for three years without any improvement, and it also made mobile phone customers feel grudged. There was really no need to continue, so Bytea cut it off. At that time, Xinshi Laboratory had more than 800 people. Yangluyu took over most of them and recruited some service personnel for online tutoring from outside. The team size suddenly reached more than 1,000 people.
Based on the long-term goal of achieving 20 million users in five years, Dali Intelligence has set its sales target for 2021 at 2 million units. This is not a small number in educational smart hardware.
Dali Xuexideng first tried it on traditional e-commerce platforms such as Tmall, but it was Douyin e-commerce that really helped it open up. In
2021, Douyin e-commerce, which previously focused on low-priced goods, began to try branding,
hoping to learn from Taobao's support for a group of its own "Douyin brands".
At that time, Dali Intelligence's sales volume on traditional e-commerce platforms had hit a ceiling and it urgently needed to open up new channels. Douyin E-commerce also took a fancy to potential emerging brands like Dali Intelligence, and the two parties hit it off.
In order to quickly increase the volume, Dali Intelligence began to run crazy advertising on Douyin, and Douyin also gave Dali Intelligence many discounts.
Even with internal discounts, the marketing expenses of Dali Learning Lamp in 2021 still reached 400 million yuan.
In addition to advertising, Dali Intelligence also sets a very attractive price for the learning lamp. The Dali learning lamp with an ex-factory price of 399 yuan is priced at only 799 yuan, and comes with a 100 yuan coupon. Users can actually buy it for 699 yuan.
Luo Juan, a former member of Dali Intelligence, told Leifeng.com that when smart hardware products are sold through offline channels, a profit of 30 to 50 percentage points is generally left between the shipping price and the selling price. When selling through online channels, the profit between the shipping price and the selling price is generally around 20 percentage points.
If marketing costs are taken into account,
the actual ROI of Dali Learning Lamp is only 0.8.
Douyin e-commerce’s boost to the sales of Dali Learning Lamp mainly comes from two aspects: one is the resource support mentioned above, and the other is the innovation of live e-commerce in delivering commodity value.
Luo Juan told Leifeng.com that in the past, sales of smart hardware, especially new categories, were very dependent on offline channels. For mature categories like smartphones, users can check product parameters and place orders directly online. But for new categories like smart learning lamps, users must experience them in person to understand their functions.
The emergence of live streaming e-commerce has changed the situation. Through live streaming, the anchor can introduce and demonstrate product functions to users in great detail. It is reported that
70% of the sales of Dali Learning Lamp come from the Douyin e-commerce channel.
While developing online channels, Dali Smart is also actively expanding offline channels. In order to match the business model of offline operators, Dali Smart has also specially developed a product with the lowest price and promised to provide a promotion subsidy of 150 yuan for each product.
In this way, relying on both online and offline approaches, Dali Intelligence successfully sold more than 1 million study lamps in 2021.
03
Crowded into the game, sales are bleak,
"War of Thousand Lanterns" is full of chicken feathers
The news that Dali Learning Lamp has sold 1 million units annually was like a stone crashing into the world of educational smart hardware, causing a huge wave.
Although this number is only half of Byte's predetermined sales target, it is astonishing enough. You know, according to data from market research organization Frost & Sullivan, Dushulang, the first educational smart hardware stock listed on the Hong Kong Stock Exchange in July this year, will only ship 700,000 units in 2021.
Hong Wen, an industry chain person, told Leifeng.com that
although the market for educational intelligent hardware seems large, the categories are very fragmented
, and the market for each subcategory is very small. Even for student tablets, which have the largest market size, shipments are only about 5 million units a year.
As a brand-new product, the Dali Study Lamp has achieved annual sales of 1 million units just after its launch. This achievement can no longer be simply described as "excellent", it is simply amazing. It has been a long time since the educational smart hardware market has seen a product that can capture people's imagination like this.
Internet giants, online education companies, and white-label hardware companies were all deeply touched by Dagankuaishang's powerful learning lights. The three forces joined the battle one after another with different motives and purposes, setting off a "war" in the world of educational intelligent hardware. "War of Thousand Lanterns".
Tencent was the first to take action. In March 2021, Tencent Education released the "AILA Smart Homework Light". Following Tencent's previous tradition of not directly getting involved in hardware and lacking confidence in its own AI capabilities, Tencent found a startup called Dark Matter Intelligence. At this time, Dark Matter was established in months.
There are many theories about why Tencent joined hands with Dark Matter, but most of these theories point to the two founders of Dark Matter. One is Lin Liang, an early participant in SenseTime, and the other is Zhu Song, a top visual expert who returned from the United States in October 2020. pure. The existence of these two people is, in a sense, a guarantee of AI capabilities.
Zhu Songchun
Two months later, Alibaba also joined the battle and jointly launched the "Daoxuehao Eye Protection Study Lamp" with Daoxue Education.
Following closely behind are online education companies represented by TAL Education Group and Zuoyebang. After the introduction of the "double reduction" policy, they are eager for new business growth points. In their eyes, the imaginative learning lamp is no different from a star in the dark night.
As for white-label companies, they can be seen busy wherever there are opportunities.
However, the plot did not unfold as these companies imagined. So far, all new players who have entered the learning lamp market have experienced dismal sales without exception.
The worst one is Tencent. It is said that it has directly stocked 100,000 units, but only sold more than 1,000 units. Tencent also planned to launch a second-generation product at that time, featuring a large screen, no advertising, and built-in WeChat. "
Everything about the mold was ready, but after double reduction, everything was cut
."
Other manufacturers are not much better off.
Take NetEase Youdao as an example. There are a total of 200 comments under its JD.com self-operated smart work light. According to industry insiders familiar with e-commerce operations, the ratio of cumulative sales to number of reviews for JD.com’s self-operated products is approximately 10:1. It can be estimated from this that NetEase Youdao smart work lights have only sold more than 2,000 units through JD.com’s self-operated channels. Considering that this product was released as early as April this year, the monthly sales volume is only a few hundred units.
Of course, NetEase Youdao has been deeply engaged in educational smart hardware for many years. Compared with other companies entering the market, it has stronger offline channels and can also generate some sales, but this is not enough to turn the tide.
An industry insider close to NetEase Youdao confirmed to Leifeng.com that NetEase Youdao's smart work lights are indeed selling poorly. This makes some manufacturers who are ready to enter this track a little more hesitant.
04
Frequent changes of leadership and cuts in resources,
Business scale shrinks sharply
Not only these latecomers, but even the pioneer Dali Learning Light has long been unsustainable after the "double reduction" policy was introduced in July 2021.
The first sign appeared at the personnel level. On August 31, a small meeting was held within Dali Intelligent. The conclusion of the meeting was that Yang Luyu would no longer be responsible for Dali Intelligent's business, but would be responsible for Dali Education's product strategy, while the hardware business would be taken over by Yang Kang, who was previously in charge of Tsinghua and Peking University Online School.
Yang Kang
Regarding the "double reduction", Yang Luyu was very optimistic at first. Byte has an internal practice of conducting a strategic review every six months. Out of an optimistic attitude,
Dali Intelligence did not even adjust the sales target in the first strategic review after the "double reduction".
But slowly, Yang Luyu began to realize that something was wrong, and found that the ceiling of vigorous learning lamps would be very limited under the policy, and he began to think about quitting.
At that time, Yang Kang's Qingbei Online School business was affected by the "double reduction" and could not be carried out, so he took over Dali Intelligence. However, Yang Kang did not stay in Dali Intelligence for long and left. After all, no one wants to stay in a business with a low ceiling.
After Yang Kang took over Dali Intelligence, he quickly changed the sales strategy
, saying that the company could no longer continue to spend money on subsidies and that it had to make its ROI positive. All the subsidies originally promised to channel dealers were also withdrawn, which left the employees in charge of offline channels at a loss.
Luo Juan, a former Dali Intelligence employee, said that Yang Kang’s management style is completely different from that of Yang Luyu. Compared with Yang Luyu's boldness and radicalness, Yang Kang appears more conservative.
However, Yang Kang's adjustment to the vigorous learning lamp market strategy is mainly due to the fact that the underlying business logic of this product has changed after the introduction of the "double reduction" policy. Byte's original idea was to build Dali Learning Lamp into a service portal and monetize it through value-added services such as "Dali Tutoring".
However, after the "double reduction" policy was introduced, online homework tutoring became a restricted area. This means that the monetization path of Dali Learning Light has been directly cut off. When no new means of monetization can be found in a short period of time, its underlying business logic has changed from a service business to a pure hardware business. Naturally, the strategy of crazy investment and expansion is no longer applicable.
But it is not easy to increase the selling price and make profits from hardware?
Under the early subsidy policy, a study lamp that cost 400 to 500 yuan actually sold for only 699 yuan, which set a price anchor for consumers.
With this price anchor point, it will be very difficult for Dali Intelligence to raise the price again.
"It is difficult for users to accept a product that has equivalent functions but is much more expensive. If you are not a god-level trader, it is impossible to do it."
The deeper reason is that after the "Dali Tutoring" business was taken offline, the Dali Study Lamp no longer had to be in this form, and it was no longer the most suitable and comfortable application.
Jian Yu, co-founder of an artificial intelligence education company, revealed that after the "double reduction" policy came out, his company also set up a project to make a study lamp, but finally did not dare to push it forward. He believes that using a study lamp as a substitute for taking photos to search for questions is relatively feasible, and this is also the greatest use value of the study lamp in terms of intelligence. However, this road has been blocked by the "double reduction" policy. If the study lamp is used as an online course machine for tutoring, the screen is too small and it is awkward to use.
05
Substantial layoffs and inventory backlogs.
Dali smart struggles to survive
After being forced to cut marketing resources, the sales of Dali Learning Lamp on online channels such as Douyin, JD.com, and Tmall began to plummet. Offline channels were already in an incubation state and did not contribute much, so it was even more difficult to achieve anything at this time.
At the end of June this year, Dali Intelligence began to lay off a large number of employees. The original team of more than 1,000 people soon dropped to less than 100 people.
R&D and product staff were either laid off or transferred to other departments such as pico, leaving less than 30 people who continue to provide backend maintenance for more than 1 million existing users. There are also dozens of channel personnel responsible for cleaning up inventory, and some people in functional departments.
At that time, Dali Intelligent still had hundreds of thousands of units in stock.
Panic and anxiety spread among distributors along with the news of layoffs, and soon, no one dared to accept Dali Intelligent's products.
"Large channel operators simply won't do it. Some small online or offline stores are willing to help clear out some of the inventory if the government is willing to give discounts and subsidies, but they basically won't hold inventory anymore. They will just do one order at a time," Luo Juan told Leifeng.com.
Before Dali Intelligent's large-scale layoffs, some distributors had just received goods and were stunned when they heard the news. One of the distributors had just received 10,000 study lamps at the beginning of the year, and before he had even digested the inventory, Dali Intelligent suddenly announced that it would "stop production." At the time, he still had more than 8,000 units in stock, so he had no choice but to find Dali Intelligent and ask for a return.
The sharp contraction of Dali Learning Lamp is not unexpected. Because when the learning light can no longer be used as a service entrance, it loses its significance to Byte in terms of corporate strategy. If
we start a pure hardware business with team specifications like Dali Intelligence, the price/performance ratio will be very low.
Despite this, faced with the market situation that took a sharp turn for the worse under the "double reduction" policy, Dali Intelligence did not give up directly, but tried to struggle to survive through various means.
At the beginning of this year, Dali Intelligence hired an offline channel manager from Zuoyebang. He was the operator of offline channels of Haojixing in the early years and had rich experience. However, the establishment of offline channels is not a matter of one day or one night. Even if this person is very capable, it is difficult to turn the tide.
At the same time, Dali Intelligence is also actively trying new monetization methods, trying to charge money through content. However, due to the product form, Dali Learning Lamp is not suitable for large content, and can only try some light content. In the second quarter of this year, Dali Intelligence launched a paid quality-development application. Its main function is to teach children to write and draw by recognizing handwriting. This product is still being tested, but its imagination is obviously far less than that of Dali Tutor.
The rapid shrinkage of the vigorous learning lamp makes it even more difficult for other players who enter the game to learn the lamp. Luo Juan told Leifeng.com that
the circle of education smart hardware channels is not large, and the overlap between channel providers of different brands is very high.
"Once bitten by a snake, the life of a small channel dealer owner has not been particularly good in the past few years. Many people are still worried about how to digest the inventory in their hands after falling into the trap of Dali Intelligence. I am even more afraid to buy other brands of study lamps.”
06
The scenarios are limited and the cost is difficult to reduce.
The future of smart desk lamps is uncertain
The "Thousand Lights War" seems to be a "trampling" caused by the contraction of Dali's smart business, but in Yang Luyu's view, these followers have taken the wrong path from the beginning.
The core value of Dali Learning Lamp is service, which requires a large service team and strong AI capabilities. This is destined to be a very heavy business, which is not something that ordinary small manufacturers can handle. Although Internet giants such as Alibaba and Tencent have been involved in the education industry for many years, they have not made major strategic investments and their energy is very limited.
Since the Dali Learning Light project was established in 2018,
the total investment has exceeded 800 million,
a large part of which has been spent on the construction of the question bank. Yang Luyu said that currently, only a few companies such as TAL and Zuoyebang have high-quality question banks in the industry. "They once had the opportunity to do this."
But under the "double reduction policy", this road is no longer feasible. After some online education companies were hit by the impact on their teaching and training business, they tried to find new business growth points through learning lights. This was undoubtedly a trick.
They are trying to turn learning lights into a hardware + content business. This is also the direction that Dali Learning Lights is currently trying to transform, but this path may be difficult to work.
In the opinion of Bai Junrong, who is both a parent and a practitioner of educational smart hardware,
the category of smart learning lamps is neither high nor low under the new situation.
The hardware form determines that it cannot be as high-end and cover multiple scenarios as a learning tablet, but if it sinks to the direction of tools, the cost cannot be maintained. In his opinion, if a learning lamp is to be relatively smart, the price should be at least 1,000 yuan. Consumers are less likely to accept educational hardware products at this price.
For a long time,
the price distribution of educational intelligent hardware has been polarized
: there are education tablets of different brands such as BBK, Dudulang, and Squirrel AI at the price of 3,000-5,000 yuan, and Youdao scanning pens, word cards, etc. at the price below 500 yuan. Tool products. The market with a price range of 1,000-2,000 yuan has always been blank, and the smart learning lamp is just stuck at this price, making it look particularly imaginative. This is one of the important reasons why so many manufacturers are gathering together to learn about the lighting industry.
But thinking about it the other way around, the reason why this market has been blank for a long time is that it is very likely that it was not established from the beginning. Although it looks beautiful, it is actually a trap.
Bai Junrong told Leifeng.com that from the perspective of consumers, learning tablets can cover almost all learning scenarios, so parents will directly benchmark cram schools when making consumption decisions. Although the price of a learning tablet is 3,000-5,000 yuan, which is not cheap, it is nothing compared to expensive cram schools.
Users are also very good at making decisions about tool products under 500 yuan. The functions and value points of such products are very clear, and the cost of trial and error is not high.
But for products priced between 1,000 and 2,000 yuan, the decision-making cost for parents is very high. Few parents would be willing to pay such a high price for a tool product, and if compared to a learning tablet, it does not have an advantage in terms of functions and applicable scenarios.
However, in the opinion of Hong Wen, an industry chain insider, learning lights still have certain value and market as tools.
He believes that there are no more than five valuable applications for desk lamps - dictation, word search, knowledge point search, translation, and point reading. To achieve these functions, the Linux solution is enough. As long as the price of the study lamp can be reduced to less than 500 yuan, there is still a great opportunity.
The problem with Linux systems is the lack of content ecology. However, in Hong Wen’s view, this problem is not difficult to solve. Because the applications on desk lamps are relatively focused, the content ecosystem support they require is also relatively focused, and there are not as many applications as there are on mobile phones and tablets. "The essence of education APP is content consumption. As long as your APP application is simple, the content ecosystem is relatively easy to handle."
07
Final Thoughts
If we say, the failure of vigorously learning lights is the result of the change in policy trends. Then, the failure of the "Thousand Lanterns War" is more due to strategic misjudgment.
The manufacturers who entered the game only saw the brilliant report card of millions of sales of Dali Learning Lights, but did not understand its underlying business logic, so they entered the wrong track at the wrong time.
Or maybe they are not unaware of the dangers lurking on this track, but in the dark night of the industry, they are particularly eager to find a ray of light. Even if there is only a ray of light, they will rush to it regardless of their own safety, even if they end up being moths flying into the fire.
Leifeng.com has long been paying attention to the "intelligent hardware track". In the near future, we will launch topics such as "The Past of Smart Speakers" and "The Battle for High-End Imaging of Domestic Mobile Phones". Readers are welcome to communicate and break the news! Please add the author's WeChat: LW_PLUS.
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