In the era of maker manufacturing, farmer entrepreneurs are gone forever!
Why are the number and amount of online component purchases in China increasing rapidly? Why are more and more distribution giants desperate to lower their status to snatch long-tail customers? Why did the Prime Minister personally mobilize the whole nation to start a business, accelerating the era of makers and innovation? No one can accurately predict the future, but the trend of the electronics industry is overwhelming and unstoppable. These questions of mine are actually the storms and waves that the current Chinese distribution market is experiencing. I will answer the first and second questions. By throwing out some ideas, you may be able to understand some clues.
1. Why are the number and amount of online component purchases in China increasing rapidly?
First, the post-80s and post -90s have already developed the habit of online purchase and payment , and their businesses are becoming a new force in the industry.
Second, the rapid growth of long-tail customers, fragmented demand, flattened channels, and BOM supply capabilities are pushing component e-commerce onto the fast track.
Third,
with the advent of the maker and innovation era, due to the shared high-profit dividends of smart homes and smart hardware, China's smart manufacturing has gradually decoupled from product costs, and the cost disadvantage of online purchases has been ignored to a certain extent. One-stop service support and rapid response of the supply chain are the primary rules for companies to consider cooperation.
↓↓↓In 2015 Shenzhen Maker Week, nearly 100,000 people went to observe.
2. Why do distribution giants have to humble themselves and use cannons to kill mosquitoes?
First,
the traditional large market has been divided up, there is no new direction for the growth of enterprises, and distribution profits are still being squeezed by original manufacturers.
New markets and hot spots are urgently needed to ignite the enthusiasm of boards and investors.
Second, although the e-commerce of components is still in its infancy, it has already shaken the morale of traditional enterprises in terms of model and trend. No enterprise can ignore the destructive power of Internet + .
Third, by stepping up the construction of moats, they hope to resist the invasion of the Internet and emerging forces at the lowest cost, thereby protecting their traditional status in the arena. After all, the traditional sphere of influence is their back garden and hunting ground. They are just bluffing!
3. Similarly, in an era when industries and scales are being dismembered and fragmented, the crisis faced by distribution giants is systemic and ecological.
4. I believe that the local distribution companies with the greatest chance of becoming bigger and stronger in the future must be those that integrate the overall value of the electronics industry chain.
5. Currently, China's middle class is growing rapidly, and is said to have reached 100 million (with an annual income of more than 100,000 yuan). This also shows that personalized and differentiated products are beginning to flourish.
6. Similarly, small and micro enterprises in the future must cling to big trees and hold on to their thighs, especially the thighs of component e-commerce platforms.
Why? Because many of our original money-making models, ideas, and industries are no longer there.
If your business is still related to information asymmetry, then your enterprise will definitely have no future.
↓↓ ↓ The empty shops that can be seen everywhere in Huaqiangbei are proof of this.
↓↓↓Business is tough, bosses are anxious...
7. It is still unknown to most companies. The most critical link is that Chinese local distribution companies lack the ability to interact with capital .
The era of makers, the era of change, the era of subversion, the era of Internet
+
... In the world, where is the trend of the electronic distribution industry? Where is the core value of this industry? How can enterprises develop themselves? Various research institutions are saying that in the next
10
years, all industries will become financial industries, and all industries will eventually appear in the form of financial products, which will give local distribution a huge wing of maneuver. Fortunately, Wuhan Liyuan, Cogobuy and Shanghai Runxin have realized capital securitization and financialization. In the future, with the vigorous development of these listed distribution companies and the attractive capital floating profits generated by Huaqiang's acquisition of Xianghai Electronics, more capital will be stimulated to connect with the distribution industry, and the best opportunity for Chinese distribution companies in the Chinese market is coming.
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