From landing in Taipei to going global, Chipsea Technology shines at Taipei Computer Show

On June 4, 2024, the most anticipated event in the PC industry arrived as scheduled. The 2024 Taipei International Computer Show (COMPUTEX) officially kicked off. The theme of this exhibition is "AI Connectivity, Co-creating the Future". Under the wave of AI PC, it provides a stage for major PC industry chain players to showcase their products.

The participants of this exhibition include not only well-known computer manufacturers such as ASUS and Acer, but also chip manufacturers such as NVIDIA, AMD, Qualcomm, Intel, and MediaTek. In other words, the top players in the PC field are all concentrated here . Among the many international giants, a mainland chip manufacturer also appeared at the exhibition, and attracted a large number of friendly companies and upstream and downstream partners.

It is Chipsea Technology, a chip company that has stepped out of the country and entered the international market in the PC market. So, what strength does Chipsea Technology have to compete with international giants? What products can make it gain a foothold in the PC market? How can Chipsea Technology take advantage of the AI ​​PC era?

Taipei International Computer Show

With the explosive popularity of GPT applications in the past year, people have a new vision of AI capabilities, and this vision is moving from software to hardware. Therefore, AI PCs are gradually becoming the new favorite of the market. Compared with traditional PCs, AI PCs not only have more powerful computing capabilities, but also integrate advanced AI algorithms and neural network processing units (NPUs), which can achieve a more intelligent and personalized user experience.

At present, the definitions of AI PCs by different companies are also different. For example, the AI ​​PC standard defined by Microsoft mentions that AI PCs must have the ability to run Copilot locally and be equipped with an NPU with a performance of 40 TOPS, supporting AI applications such as real-time subtitles, speech recognition and image processing. Lenovo defines that PCs will no longer be personal computers (Personal Computers), but AI Personalized Computers, that is, artificial intelligence personalized computers (AI PCs).

Taipei International Computer Show

The competition among computer manufacturers has also brought new market opportunities to chip manufacturers. On the one hand, chip manufacturers will develop products that can meet the needs of high computing power and low power consumption under the demand for innovation. On the other hand, with the popularization of AI PCs, new market segments will emerge, and chip manufacturers can customize products for these market segments to meet specific needs. With the popularization of AI PCs, the demand for high-performance, low-power AI chips will continue to grow.

Judging from the theme of this year's Taipei International Computer Show, "AI Connects, Creates the Future Together", AI PC has undoubtedly become the next hot spot for players in the PC industry.

In this AI revolution, while Chipsea Technology is continuously accumulating technology in the EC chip field, it is also cooperating with international manufacturers to promote the construction of the local PC supply chain . At present, its EC chip has not only obtained customer certification, but has also been used in the first AI PC of a leading domestic enterprise, significantly improving the performance of the whole machine and providing users with a smooth, efficient and reliable experience.

Today, Chipsea Technology has appeared at the Taipei International Computer Show for three consecutive years, sharing the stage with international chip and terminal manufacturers. This not only shows that its PC products have been able to enter the international stage, but also demonstrates its strength to compete with international giants.

The PC market has always been very concentrated, and among the mainstream PC chip manufacturers, there are few Chinese mainland manufacturers. However, Xinhai Technology has been able to break through the siege in a few years and become a shining star in the PC chip industry. This is not only due to Xinhai Technology's many years of accumulation in the "ADC+MCU" route, but also due to its strong strength in PC products.

First, as a senior product manager of Xinhai Technology said, "In the AI ​​PC era, consumers want personalized needs, but in terms of implementation methods, this is a demand for underlying logic control. Because it is necessary to understand the user's and computer's environmental conditions and usage habits, and then complete automatic adjustments. This requires the system to have peripheral perception and control capabilities. Why does Xinhai have an advantage in this regard? Because this coincides with the company's long-term layout of 'ADC+MCU', i.e. "perception + control. "

Secondly, Xinhai Technology has made remarkable achievements in the field of PC chips, especially in the research and development of EC chips. EC chips are key components of computer systems and are responsible for managing important functions such as input/output interfaces, power management, and energy efficiency management. Taking Xinhai Technology's CSCE2010 chip as an example, as an EC chip independently developed for mainstream consumer PC products, it has now been certified by international manufacturers and entered their supply chain system.

Xinhai Technology Booth: Xinhai Technology EC chip demo board

For many years, the PC chip market has had a high entry threshold, and has placed extremely high demands on companies in terms of technical expertise, financial strength, manufacturing capabilities, and compatibility with industry standards . The fact that Xinhai Technology has been able to make a breakthrough in this highly competitive market fully demonstrates its strong strength in R&D, funding, and market layout. The cooperation between Xinhai Technology and internationally renowned companies such as Intel not only proves the market competitiveness of its products, but also demonstrates its important position and value in the global PC chip field.

Today, driven by the rapid development of AI PCs, the global PC market is experiencing a recovery, which has also brought new growth opportunities to PC chip manufacturers. Xinhai Technology's EC chips, PD protocol chips, HUB hub chips, BMS battery management chips, and HapticPad pressure touchpad solutions have broad application prospects in PCs and will meet the huge market demand in the future.

Chipsea Technology Booth: BMS, HUB, USB, EC and other chips

Market research firm Canalys predicts that the penetration rate of AI-compatible PCs will reach 37% in 2025 and will account for 60% of all PC shipments by 2027. This trend provides huge room for growth for PC chip manufacturers such as Xinhai Technology.

At this Taipei International Computer Show, Xinhai Technology exhibited multiple products including laptops, monitors, tablets, mobile power supplies, DEMO boards, chips, etc., fully demonstrating the company's strength in front of the global PC supply chain, and standing out among a number of exhibitors by displaying the full application from chips to solutions to terminals.

As a company that has been deeply involved in the semiconductor field for many years, Chipsea Technology is gradually opening the door to the global market through the international display platform of Taipei Computer Show. By showing its innovative achievements in the field of PC chips to the global market, it has successfully attracted widespread attention from the industry, gradually entered the global PC supply chain, and established cooperative relationships with many international manufacturers.

The reason why Xinhai Technology's products have been able to quickly gain market recognition is largely due to the versatility of its products . In the current PC chip market, there are not many companies that can provide high-performance and high-reliability domestic PC chips, and Xinhai Technology is one of the best. Taking the company's computer PD chip as an example, it not only meets the international lightning certification, but also meets the UFCS certification of the Ministry of Industry and Information Technology of China . With multiple certifications, the product can be widely used in any region of the world.

In addition, Xinhai Technology's EC chips and other products are also scarce. Not only have they reached the international advanced level in technology, but they have also met the market's needs in terms of performance and reliability. This scarcity has brought huge market advantages to Xinhai Technology, enabling it to stand out in the fierce market competition and become a leading company in the field of domestic PC chips.

Chipsea Technology's PC business covers a series of products from EC chips to PD protocol chips, HUB hubs, BMS battery management chips, and HapticPad pressure touch panels. Such a product matrix fully reflects its comprehensive layout and in-depth efforts in the PC field.

Xinhai Technology Booth: EC, BMS, USB Demo Board, HapticPad Pressure Touch Panel

Through close cooperation with international giants such as Intel, Chipsea Technology has continuously improved its technology level and product quality and is constantly moving to a new level. Chipsea Technology's PC business is showing strong competitiveness and broad development prospects.

As a senior PC product manager at Chipsea Technology said, " PC products are not only recognized by customers, but also need to be used by a large number of consumers to be verified by the market ." Therefore, Chipsea Technology's products are not only technologically advanced, but also demonstrate excellent performance in practical applications.

Looking ahead, Chipsea Technology has a bright future in the PC field. With its technological accumulation and market advantages in the PC chip field, Chipsea Technology is expected to gain more development opportunities in the AI ​​PC era. The company is also continuously increasing its R&D investment and promoting product innovation to meet the market demand for high-performance, low-power PC chips.

With the successful debut of Chipsea Technology at the Taipei Computer Show and its growing position in the global PC supply chain, we have reason to believe that Chipsea Technology will play a more important role in the future PC market and provide more high-quality products and services to global customers.