ON Semiconductor and Ride Vision partner to provide advanced safety solutions for motorcycle riders

Latest update time：2022-10-26

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ON Semiconductor ( NASDAQ : ON), a leader in smart power and smart sensing technologies , announced a collaboration with Israel-based Ride Vision to develop advanced safety solutions for motorcycle riders. Ride Vision’s industry-leading collision avoidance technology (CAT) for motorcycles combines machine vision with artificial intelligence (AI) and works based on high dynamic range data captured by ON Semiconductor’s AR0147AT automotive-grade image sensor. CAT warns riders about impending dangers on the road in a timely manner, avoiding a high percentage of traffic accidents and helping to save lives.

Two cameras containing AR0147AT image sensors are used in each system, one on the front and one on the rear of the motorcycle. The cameras capture high-quality images and transmit them to a small onboard processing unit, which uses Ride Vision's proprietary and unique algorithms for two-wheeled and three-wheeled vehicles to provide riders with real-time 360-degree collision warnings without blind spots.

Uri Lavi, founder and chief executive officer (CEO) of Ride Vision said:

We are excited that the results of this collaboration will help improve road traffic safety for all cyclists. We combine ON Semiconductor's family of high dynamic range sensors with our own technology to provide the highest level of safety for motorcycle riders.

Modern advanced driver assistance systems (ADAS) have been used in cars for decades, and various regulatory bodies around the world have introduced regulations to mandate the use of safety-oriented technologies with the goal of reducing deaths among car drivers. But these regulations are not enforced on motorcycle users, who are killed more each year than car drivers.

Chris Adams, vice president and general manager of ON Semiconductor’s automotive sensing business, said:

Motorcycles and riders operate in the same traffic and weather conditions as other motorists, but have not historically been protected by the same level of safety mechanisms. Our partnership with Ride Vision to develop this advanced safety solution changes that, bringing the same high-performance, high-dynamic-range image sensors to motorcycles as to passenger cars. Keeping all road users safe is paramount to ultimately achieving Vision Zero.

Users of Ride Vision can customize the level of warnings they wish to receive in their personal app and have access to a three-hour continuous loop of video of all their rides, benefiting insurance claims and leisure. Ride Vision is currently the only commercially available Advanced Rider Assistance System (ARAS) designed for two-wheelers and three-wheelers, and it has already become popular in select markets around the world, including Israel, Australia, Germany, Switzerland, Austria, and is about to enter the United States.

The AR0147AT is a member of ON Semiconductor's Hayabusa sensor family. It features scalable resolution and high dynamic range with LED flicker reduction (LFM) and is in mass production.

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