The "cloud" economy in the protracted fight against the epidemic
This issue's introduction
In last week's article "A Close Contact with the "Contactless" Era" , we introduced the new technologies and applications that emerged during the epidemic. In this issue, we will introduce the transformation direction of the current economic model from a relatively macro perspective. What new economic forms will be born in the new environment, and in which links do they still need to be improved? I hope that after reading this article, you will be inspired.
The COVID-19 outbreak has lasted for so long that everyone must be mentally prepared for a protracted war. Around the world, emerging technologies such as artificial intelligence, big data, and 5G have also continued to play a very important role in epidemic monitoring, virus tracing, prevention, control, treatment, and resource allocation.
The demand for a large number of digital and intelligent services and scenarios has shown explosive growth. In addition to the vitality of e-commerce during the epidemic, "cloud" models including online education, remote office, and live streaming have become new highlights of the digital economy .
According to IDC's forecast, by 2024, 51% of the global IT budget will come from digital innovation/digital transformation, and China's share will exceed 70%. This will have a huge impact on every enterprise. "Digitalization first" will become the core of enterprise transformation in the process of digital economy.
In the future, the digital transformation of enterprises will be faster and more extensive. This can be reflected in the following aspects:
Video conferencing platforms are widely used
Stay-at-home orders during the pandemic have forced non-essential employees to work remotely from home, which has completely disrupted the traditional office meeting workflow. Video conferencing platforms have become an important way to communicate and meet with colleagues and clients. The widespread adoption of this technology has changed the way people work, thereby promoting the rise of remote work.
Considering that physical meetings cannot be held due to the pandemic, virtual meeting platforms have also gained wider attention. Many companies have launched virtual meeting platforms to keep their meetings or events going during the pandemic.
Of course, current video conferencing also has certain flaws. First of all, security and stability need to be improved. Especially when the software-based conference room terminal uses a large number of plug-in cards and peripheral supporting equipment, there may be more points of failure, which also brings great difficulties to troubleshooting.
Secondly, the audio and video effects are uneven. The USB cameras used in desktop software terminals can generally only provide video quality lower than CIF quality, and the dedicated conference cameras configured for conference room software terminals also have problems with large delays and audio and video synchronization.
The network is the foundation of video conferencing. Current software video solutions are usually based on general PC architecture, which can only support Ethernet line transmission and cannot support H.320 network architecture based on dedicated lines. How to adapt to more network environments is also a link that needs to be improved in the future of video conferencing.
Online education challenges "blackboard + chalk"
During the epidemic, the way students learn and the way teachers teach have changed dramatically. Some students use virtual platforms to learn, and many traditional classroom learning modes have been replaced by virtual platform learning and virtual + reality hybrid learning modes.
Digital transformation has brought about several changes in facilitating learning, such as: using a learning management system (LMS) to assign and submit assignments and exams, schools enabling video conferencing platforms for teachers and students, ensuring students have access to the internet and a computer or tablet securely connected to the school network, etc.
Although many schools have now resumed normal teaching, thanks to the good teaching results achieved through digital transformation during the epidemic, many schools will incorporate more virtual learning elements into future course plans, especially for those students who cannot study in a traditional classroom environment. Such changes will also enable them to obtain more educational resources.
Online education also has certain drawbacks, because education itself is very dependent on the learning environment created by teacher supervision and classmates’ accompaniment, as well as effective and timely learning feedback. Without the offline education environment and teacher supervision, online education will often fail to achieve the expected results for students with low self-discipline.
Since the teaching scenarios of online education and offline education are different, the online model will make the teacher's field of vision relatively smaller, so compared with offline education, the sense of participation in online education will be weaker.
Virtual services upgrade the catering industry
The catering industry is one of the industries most affected by the epidemic. During this period, digital transformation has become an important way for many restaurants to maintain their source of income. For example, in order to meet the standards of the health department and keep the business going, restaurants have also begun to digitize their menus.
The move requires customers to scan a QR code and view the menu on their mobile device, thus avoiding the risk of contact with traditional paper menus. Some restaurants have adopted food delivery apps to expand pre-order and delivery options and expand customer-facing ordering apps.
As the pandemic subsides, these digital transformation measures will also have continued value because they are convenient for restaurant employees and customers.
Home isolation gives rise to the "stay-at-home economy"
Major platforms use AI technology to launch "contactless" new retail, and achieve "contactless" configuration of the entire industry chain through intelligent material allocation, intelligent marketing recommendations, intelligent payment, intelligent customer service, and intelligent distribution. According to iResearch Consulting, my country's unmanned retail market is expected to exceed 65 billion yuan in 2020.
Of course, the booming online economy has also taken away the "cake" of traditional offline retail. During the epidemic, some physical stores suffered heavy losses in customer traffic and revenue. Under the heavy pressure of rent and personnel costs, many stores could not continue to operate, even some well-known companies. How to balance online and offline sales channels has also become a new problem.
At present, people have discovered the importance of digitalization and modern technology in life and work. In the post-epidemic era, the value of investing in technology has become more obvious, and more and more investors are optimistic about the returns of future technology investments.
Darren Williamson, head of property at Friths Foundation, said: “Property professionals are more aware than ever that technology has forever changed the way they work. COVID-19 has shown us the huge and flexible potential offered by various digital platforms. Those who invest in these platforms and enable people to use them will be hugely successful in the future.”
“The COVID-19 pandemic has greatly accelerated the adoption of new technologies across a large number of retailers in a very short period of time,” said Mark Matthews, NRF’s vice president of research development and industry analysis. “It is noteworthy that if it were not for the pandemic, it would have taken many years to apply and adopt these technologies in the workplace. Now, these technologies are being adopted in weeks.”
Yes, the form of life, the nature and methods of work have changed, but as Ruth Porat emphasized at the first Qatar Economic Forum, “time will not go back.”
In the post-epidemic era, with the continuous implementation of new-generation information technologies such as cloud computing, big data, artificial intelligence, and 5G, industrial digitalization will also bring more dividend opportunities. In the future, more industry innovators will flock to the track, giving rise to more new economic forms and multi-productive integrated businesses, and the digital economy will further burst out with new possibilities.
Interactive Topics
This article mentions online video conferencing, which I believe you all use frequently. What problems have you encountered in using it? You may also want to share your thoughts. What other features do you think need to be improved and added? Please share your opinions in the comment area.
We will select two users who leave high-quality messages and give them JD shopping cards worth RMB 50. You are welcome to actively participate!
Congratulations to the winners of the previous issue of "A Close Contact with the "Contactless" Era" (WeChat nicknames): Yi, Qingchen
*Please leave a message in the current article within seven days to apply for the prize, otherwise it will be deemed as voluntarily giving up.
*The final right of interpretation of the event belongs to Avnet