On July 12, Honor Magic flagship new product launch was held grandly, and the new generation of thin and light folding flagship products Magic V3 and Vs3 series made a stunning appearance. BOE (BOE Technology Group Co., Ltd.) used f-OLED high-end flexible folding screen solutions to support Honor Magic V3 and Magic Vs3 series, and comprehensively led the performance leap of folding screens with technical advantages such as thin and light design, super durability, ultimate display, and healthy eye protection. This cooperation with Honor again is another masterpiece of BOE (BOE Technology Group Co., Ltd.) f-OLED high-end flexible technology brand support, fully demonstrating the strong technical traction of BOE (BOE Technology Group Co., Ltd.) in defining high-end flexible standards with its "screen strength".
Honor Magic V3 and Vs3 series are equipped with BOE's innovative flexible OLED folding screen solution, challenging the industry's new height of thin and light design. The inner screen is equipped with a 7.92-inch flexible OLED folding screen, which adopts a water drop-shaped bending design, which can reduce the storage space of the screen to a bending radius of 1.9 mm when folded, making the phone body thinner and lighter while significantly reducing the problem of screen creases. At the same time, the Magic V3 and Vs3 series also reach the industry-leading level in terms of durability, and can withstand up to 500,000 bends, providing users with a worry-free folding experience.
In order to achieve the ultimate display, the Magic V3 and Vs3 series use BOE's new generation LTPO technology for both internal and external screens, which can achieve 120Hz adaptive dynamic refresh and more stable high-low frequency switching. In addition, the Magic V3 and Vs3 series internal screens have a peak brightness of 1600 nits, and the Magic V3 external screen has an industry-leading peak brightness of 5000 nits, so the screen content is clearly visible even in strong light. The 6.43-inch flexible OLED external screen uses a new generation of micro-prism technology, which can aggregate light and improve the screen's luminous efficiency through the principle of prism refraction, maintaining high screen quality while reducing display power consumption.
BOE and Honor continue to innovate in healthy display and work together to create a folding solution that is more comfortable for the eyes. The Magic V3 and Vs3 series use BOE's zero-risk high-frequency PWM dimming technology. The inner screen is equipped with an ultra-high frequency PWM dimming mode of up to 3840Hz. The Magic V3 series outer screen has achieved a breakthrough ultra-high frequency dimming of 4320Hz, which can greatly reduce the potential harm of screen flicker to the eyes in a dark environment.
As a global leader in semiconductor display, BOE continues to lead the OLED innovation trend, providing excellent display solutions for many first-tier terminal brands around the world, and jointly creating a number of high-end flagship models, promoting the rapid iteration of the OLED display industry. Since the second half of 2023, BOE has joined forces with Honor to continuously break through technological limits, and has successively launched a number of industry-leading smart terminal products including the "ultra-thin" folding flagship Magic V2 series, the fashionable outward folding V Purse series, the OLED low-power new standard Magic6 series, the giant screen small folding Magic V Flip series, and the even thinner Magic V3 and Vs3 series, fully demonstrating BOE's deep technical strength and industry leadership in the field of flexible OLED displays.
As of the first quarter of 2024, BOE's flexible OLED shipments have ranked first in China and second in the world for many years (data source: Omdia), and have achieved coverage of multiple display products such as mobile phones, TPC, NB, automotive, wearables, etc. In the future, BOE will continue to adhere to the "Screen Internet of Things" development strategy, integrate the "Powered by BOE" concept into its ubiquitous technologies, products, and solutions, and use innovative technologies and cutting-edge products to develop the flexible track and open a new era of multi-form smart terminals!
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