In July 2021, Xiaomi Technology Co., Ltd. applied for multiple "Lei Jun Super Cup" trademarks. Information shows that the process of these trademarks has recently been changed to "issuance of rejection notice."
It is reported that the international classifications of these trademarks include advertising sales, beer and beverages, food, etc. However, the status of multiple "XIAOMI XL", "XL CUP" and "XIAOMI XL CUP" trademarks applied by the company has been changed to "preliminary announcement".
IT Home learned that Xiaomi had previously launched an interview program "Lei Jun Please Have a Super Cup", hosted by Lei Jun. The program content includes in-depth interviews with interesting people in different fields. Lei Jun personally makes freshly ground coffee for the guests. Guests who have been interviewed include Meng Jinghui and Su Bingtian.
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