Awinic Electronics 2021 Technical Seminar ended perfectly!

On April 23, in order to fully demonstrate Awinic's latest development trends and "core" achievements, the Awinic Electronics 2021 Technical Seminar with the theme of "Dreams Dancing on the Tip of a Needle·Hello, Awinic Core" was successfully held in Shenzhen.

Hundreds of engineers and related technical personnel from well-known companies in the fields of mobile phones, smart wearables, smart speakers, automotive electronics, smart home appliances, loT, etc. gathered in Shenzhen to discuss the win-win development path under the new situation of global semiconductors. At the same time, heavyweight special guests from TSMC (China) Co., Ltd., AAC Technologies Holdings Co., Ltd., and Shenzhen Newdi Technology Development Co., Ltd. also shared new ideas and new inspirations for breakthrough innovations in the industry from different perspectives and fields.

Awinic Electronics CEO Sun Hongjun delivered a speech at the meeting. He said that due to the impact of the epidemic in 2020, the global semiconductor industry has entered a situation of "hard to find a chip", and the shortage of chips has spread from automobiles to mobile phones, games and other fields. However, with the popularization of 5G and digitalization, the demand for semiconductors continues to rise. Awinic has still achieved good results and achieved sustained growth with the joint support of customers and partners. In the future, Awinic will continue to maintain its original intention, continue to be rooted in "making good small audio and video devices", continue to expand product lines and market areas, do a good job in each small product, and develop and progress together with customers and partners.

One of the special guests of the conference, Dr. Ping Chen, Deputy General Manager of TSMC (China) Co., Ltd., delivered a keynote speech entitled "Observations and Outlook on the Current Semiconductor Industry", analyzing the current situation of the upstream and downstream of the industrial chain and the various opportunities and challenges it faces, and discussed with the participants the "core" development trends of the future smart hardware and integrated circuit industries.

Audio amplifiers have always been a resounding "business card" of Awin in the industry and even in the international market. At this conference, Awin specially invited Mr. Meng Yiming, General Manager of the Acoustic Solutions Division of AAC Technologies Holdings Co., Ltd., to give a special speech on "Trends and Innovations in Mobile Audio Development". He analyzed the current mobile audio, especially the sound experience of smartphone speakers, and showed the participants how to bring consumers a better sound experience through innovations in speakers, chips, algorithms and system solutions.

Dr. Bai Guiyu, Vice President of Engineering of Shenzhen Newdirui Technology Development Co., Ltd., looked forward to the prospects of the pressure-sensitive touch market at the meeting. With the theme of "Collaborative Development to Jointly Explore and Build a Pressure Application Ecosystem for Consumer Products", he analyzed the current status of the pressure-sensitive touch field for typical representative scenarios, further demonstrated the organic components of the ecosystem, and explored how chip and pressure sensor manufacturers can cooperate and work closely together to jointly build and improve the ecosystem to better empower customers and serve end consumers.

At the meeting, the product managers and persons in charge of the five major product lines of Awin, namely, sound, light, electricity, shooting, and hand, also gave detailed and wonderful analysis and presentations on the popular products and new black technologies of each product line. Various key technical analyses and vivid and interesting effect demonstrations attracted the attention of the audience. The speeches full of practical information also made the audience burst into applause from time to time. Everyone said that they benefited a lot and broadened their horizons.

Awei's "Sound, Light, Electricity, Shooting, Hand" series of micro-films will be launched soon

Please stay tuned for the Awei Home video account!

In addition to the wonderful keynote speeches and technical forums, the Demo area during the intermission also attracted the attention of a number of participating engineers and industry peers. Stereo sound effects, ultra-linear speakers, a variety of cool lighting effects, low-power IC solutions, ambient breathing lights... The unique charm of various creative demos of the five major product lines made the audience stop and watch and marvel.

At the seminar, Awinic also set up a number of interesting check-in spots: mobile exhibits featuring Awinic's peripheral cultural and creative products, a chip art gallery that perfectly combines chips and art, and an interactive game with a lucky draw for awinic inside electronic products worth tens of thousands of dollars. These projects attracted many participants to actively check in and participate, and won unanimous praise from everyone.

After the meeting, many customers and partners also endorsed Awinic in their WeChat Moments and gave sincere support. Many customers expressed their gratitude to Awinic for showing everyone the infinite possibilities of the future of Chinese chips. Let's take a look at the Awinic 2021 Technology Seminar in their WeChat Moments!

With the global demand growing and the semiconductor industry chain further shifting to China, China is gradually becoming the world's largest chip consumer market. Semiconductors are no longer an industry that is irrelevant to people's lives, and Chinese chips are gradually entering the public eye and playing an increasingly inseparable role in consumers' lives.

Awinic focuses on IC design such as mixed analog, analog, and radio frequency, and provides leading-edge, high-quality, and high-performance IC products for smart terminal products in many fields such as mobile phones, artificial intelligence, the Internet of Things, automotive electronics, wearables, and consumer electronics. Faced with the endless emergence of various smart hardware devices and the continuous evolution of VR glasses, smart homes, car hardware and other product updates, Awinic has always insisted on independent innovation, accurately grasped market demand, and used high-quality products and professional and high-quality services to meet customers' chip product needs.

The successful holding of the 2021 Awinic Technology Seminar has built a platform for technical communication and exchange between Awinic and its customers and partners, allowing Awinic's high-quality products and innovative cutting-edge technology ideas in the five major product lines of "sound, light, electricity, shooting, and hand" to be presented to the public more intuitively and comprehensively through brand products, creative demos, real-life experiences, and other forms. Awinic will also continue to work hard to do better in places as small as a needle tip, so that more Chinese people and even people all over the world can use high-quality Awinic chips, and create a better and happier life for the Chinese people while revitalizing national science and technology.