Samsung wants people to know that its new Galaxy S21 Ultra 5G is a camera phone. Its five image sensors, including four on the back, show the company’s seriousness about mobile photography. There’s now an entire Hulu series dedicated to the phone, with the S21 Ultra 5G as the star of the show.
Samsung today announced a Hulu-branded show called Exposure, where emerging photographers compete to be named “America’s Best Mobile Photographer.” The show, which will premiere on April 26, is centered entirely around the S21 Ultra 5G, which is the only device the contestants use to capture their images.
Branded content is nothing new for TV shows, but typically these partnerships are kept under the radar. Exposure was so invested in making sure people knew about Samsung’s camera technology that the company was willing to pay for an entire series.
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