Apple only released the iPhone 12 series in October this year, and then officially went on sale in mid-October. As a result, the iPhone 12 became the best-selling 5G mobile phone in October two weeks after it went on sale. Due to the impact of the epidemic this year, Apple’s first 5G mobile phone was released one month later than in previous years, but this did not affect the popularity of the iPhone 12 among users. You must know that mobile phone manufacturers such as OnePlus, Samsung, and Huawei have already released 5G mobile phones and quickly occupied the market. But Apple came from behind, with iPhone 12 and iPhone 12 Pro firmly ranking first and second in the sales rankings, Samsung Note 20 Ultra ranked third, and Huawei P40 and P40 Pro ranked 5th and 7th respectively.
While the iPhone 12 mini may not be a popular model in Apple's latest product line, the iPhone 12 seems to be experiencing the opposite treatment. According to the latest data, this 6.1-inch member has become the most popular 5G smartphone in such a short time, beating other previously launched Android 5G smartphones.
The iPhone 12 series was delayed by one month this year. This is the first time that Apple has launched a 5G mobile phone. It was only sold for two weeks in October. However, the sales of the iPhone 12 series are better than expected, which is also in line with the prediction of the famous Apple analyst Ming-Chi Kuo. According to foreign research organization Ounterpoint Research, the biggest reason why the iPhone 12 sells so well is that the iOS ecosystem has a large demand for 5G devices. In other words, Apple fans are very much looking forward to Apple's 5G mobile phone, which is probably beyond even Cook's expectations.
The latest statistics from Counterpoint Research show that the iPhone 12 gained 16% of the market share in October. During the same period, the iPhone 12 Pro accumulated 8% of the market share, followed by Samsung's Galaxy Note 20 Ultra, which, despite being launched earlier than the above two models, had a global market share of only 4%.
One factor that has enabled the iPhone 12 to gain popularity is the demand for 5G smartphones, which combined with attractive carrier promotions in the US is a winning business recipe. The iPhone 12 also offers mmWave support, which is probably why this particular model is the most popular choice among American consumers. Apple has been a huge success in the US in terms of iPhone sales, but the fact that it is available in 140 regions around the world has also benefited the tech giant.
The report mentioned that in the future, the demand for the iPhone 12 series may remain strong until the fourth quarter of 2020, especially during the Christmas period every year. If this is not enough for Apple, the company's iPhone shipments next year may be the highest, and the company reportedly asked suppliers to increase production by 30% in the first half of 2021. When the iPhone 13 family arrives, it will not be delayed like the iPhone 12 series, as a previous report talked about next year's iPhone new machine launch conference will be held as scheduled during September.
In the United States, major operators are promoting the iPhone 12 and offering a variety of trade-in plans, and the number of customers attracted by the promotions exceeded expectations. Apple has also launched a specific 5G version of the iPhone 12 for customers of the US operator Verizon, which has faster network speeds than the regular 6GHz version in other parts of the world. In a survey report by Counterpoint Research, it was stated: "The US version of iPhone 12 and 12 Pro supports 5G networks with 5G networks, resulting in the penetration rate of 5G smartphones rising from 5% in September to 12% in October. The popularity of iPhone 12 has led to a large number of American users buying 5G phones with 5G networks."
In addition to the United States, iPhone 12 also performed very well in the Japanese and Chinese markets. Although Apple's 5G mobile phones were released later, the popularity of iPhone 12 and iPhone 12 Pro is significantly higher than other 5G mobile phones. The iPhone 12 series is very popular in more than 140 markets around the world, which is an important reason why it topped the 5G mobile phone sales list in October.
The iPhone 12 uses a 5G module for the first time, is equipped with a 6.1-inch OLED panel, is equipped with an Apple A14 processor and iOS14 operating system, and both lenses support night scene shooting. The price in China starts at 6,299 yuan, and now after more than two months on sale, the price has dropped to 5,299 yuan on a certain e-commerce platform. Whether in terms of cost performance or functionality, it is the most worthwhile Apple phone to buy.
Huawei Nova7 and Samsung 20Ultra ranked third and fourth in the 5G mobile phone sales list in October. It is worth mentioning that Apple, Samsung, Huawei, and OPPO basically divided the list, among which Huawei P40 ranked fifth and Huawei P40Pro ranked seventh. The Chinese market contributed the most to the sales of Huawei mobile phones. Xiaomi and OnePlus did not have any mobile phones on the list. Counterpoint Research said that iPhone12 ranked seventh in the global top ten 5G mobile phone sales rankings in 2020, but did not disclose which 5G mobile phone ranked first.
The fourth quarter of 2020 is coming to an end, especially in December, when there will be many major holidays, and the demand for iPhone 12 will continue to remain strong. The strong sales of iPhone phones are also likely to affect the market share of other mobile phones, especially in the Chinese market, where iPhone 12 sales may be even hotter after the price cut. Now that 5G networks have gradually become popular, iPhone 12 has opened the way for Apple, so let's wait and see.
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Recommended ReadingLatest update time:2024-11-15 08:16
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