New Honor channel strategy: Striving for offline channel growth signals are clear, and many stores will open

Jiwei.com reported on December 2 that the formation of the new Honor is in full swing. According to Tencent's "First Line", at the recent first internal strategic meeting, the top management of the new Honor has made it clear that the next step will be to increase the strategy of expanding offline channels.

According to the report, according to sources, at an internal meeting of New Honor, "everyone reached a consensus that only by achieving growth offline and obtaining a higher share of shipments can we occupy a more advanced position in the overall market competition."

Internal sources show that two Honor Experience Stores will open in December, namely the Honor Experience Store in Chengdu MixC and the Honor Experience Store in Nanjing Gemdale Plaza; in January next year, the Honor Experience Store in Taiyuan Weitu MixC will open.

Judging from the recent offline store openings, the signal that the new Honor will further expand its offline channels is also very clear. An insider revealed: "Since September, many stores have been opened, covering many cities such as Chengdu, Lanzhou, Wuhan, Xiamen, and a number of stores will be opened in the near future." Honor has been continuously penetrating and expanding into offline channels since 2015. By the end of 2019, Honor's offline stores had accumulated more than 2,300.

According to 36Kr, Honor CEO Zhao Ming has previously stated that in addition to investing in Life stores in first- and second-tier cities, the company will continue to develop channels in third- and fourth-tier cities and other sinking markets this year.