The new generation of full 4K ultra-high-definition chips will be commercialized on a large scale!

According to Jiwei.com, under the new technology wave of 5G, ultra-high definition and artificial intelligence, Gokewei and broadcasting and television operators have grown together, helping broadcasting and television operators accelerate their transformation and upgrading to smart broadcasting. On April 30, 2020, Gokewei announced that the company's independently developed new generation of "full 4K national standard" ultra-high-definition chip GK6323 has been deployed and commercialized on a large scale in Hunan Cable and Shanxi Radio and Television Network, presenting users with a new audio-visual experience and helping the construction of smart broadcasting. This is another major breakthrough made by Gokewei in the ultra-high-definition field after the release of the full 4K ultra-high-definition chip last year, marking that the company has become one of the mainstream chip suppliers in the domestic ultra-high-definition market .

In order to implement the "Ultra-High Definition Video Industry Development Action Plan (2019-2022)" jointly issued by the Ministry of Industry and Information Technology, the State Administration of Radio, Film and Television, and China Central Radio and Television, Hunan Cable and Shanxi Radio and Television Network, in conjunction with Kewei and upstream and downstream of the industry chain, jointly developed a new generation of full 4K DVB+OTT smart set-top boxes. After a year, the new generation of full 4K DVB+OTT smart set-top boxes have been put into commercial use on a large scale, providing users with a rich 4K service experience and better meeting the people's new needs for a better audio-visual life.

The new generation of full 4K DVB+OTT smart set-top boxes commercially used in Hunan Cable and Shanxi Radio and Television Network are equipped with Gokewei's "full 4K national standard" ultra-high-definition chip GK6323. The chip supports full 4K functions, including AVS2 and H.265 4K 60 frames 10-bit ultra-high-definition video decoding, mainstream HDR standards such as HDR10 and HLG, BT.2020 color gamut standards, high-fidelity surround sound audio decoding and other functions, which can bring users a full range of audio-visual enjoyment. At the same time, the chip fully supports Chinese standards such as AVS2, TVOS, national secret algorithms, advanced security, DCAS, ChinaDRM digital watermarks, etc. It is currently the most integrated new generation of full 4K ultra-high-definition set-top box chips in China, fully meeting various video application scenarios of radio and television operators in the 5G era.

In Hunan Cable, in addition to the smart set-top boxes using Goke Micro's full 4K UHD chip GK6323, its new brand Snail TV will also use Goke Micro's new generation of full 4K UHD chips, jointly providing users with a new family life experience and opening up a new vision of the living room large screen. At the same time, Goke Micro is also cooperating with a number of radio and television operators, telecom operators and set-top box terminal manufacturers to strive to achieve full 4K UHD chip GK6323 to serve more home users.

Huang Shuo, deputy secretary of the Party Committee and general manager of Hunan Cable Group, said: "Hunan Cable is promoting the popularization of 4K ultra-high-definition smart terminals to meet users' demand for high-quality content. As a strategic partner of Hunan Cable, Gokewei and Hunan Cable will also carry out in-depth cooperation in the 5G high-definition video industry for home and industry customers in the future to enable the construction of smart radio and television."

In recent years, Goke Micro has continued to deepen its presence in the UHD market, closely focusing on the UHD business needs of broadcasting and telecom operators to develop chip and solution planning, increasing R&D investment in set-top box chips, and fully supporting localization standards. Currently, Goke Micro is actively connecting with the new generation of 8K video codec standard AVS3.0 formulated by the State Administration of Radio, Film and Television, and conducting pre-research work on related 8K chips.

Lu Xinrong, general manager of Gokewei Multimedia Business Group, said: "Ultra-high-definition video is a new round of major technological innovation following the digitization and high-definition of video. The large-scale commercial use of Gokewei's full 4K ultra-high-definition chips in Hunan Cable and Shanxi Broadcasting and Television Network is a good start. In the future, we will continue to provide leading ultra-high-definition chips and solutions to provide users with a better ultra-high-definition service experience and become the best chip partner for operators entering the ultra-high-definition era."