BOE (BOE Technology Group) made a strong appearance at the International Display Week, with cutting-edge technologies in major fields leading the industry trend

BOE (BOE Technology Group) made a strong appearance at the International Display Week, with cutting-edge technologies in major fields leading the industry trend

On May 10, the world-renowned International Display Week (SID Display Week 2022), known as the "Oscar" of the display industry, kicked off in San Jose, the United States. This event coincides with the 60th anniversary celebration of SID. As a leading company in the global display field, BOE (BOE Technology Group Co., Ltd.) returned to the SID offline exhibition with a number of world-first technology products from the three major display technology brands of ADS Pro, f-OLED, and α-MLED, as well as three new-generation cutting-edge applications such as Metaverse, Naked Eyes 3D, and Smart Cockpit, presenting an unparalleled technological feast to global audiences, comprehensively leading the industry's technological trend, and opening a new chapter in the industry development of "display everywhere".

BOE (BOE Technology Group) Debuts at 2022 International Display Week

ADS Pro: Ultra-high refresh rate for ultimate enjoyment

ADS Pro is a high-end LCD display technology solution independently developed by BOE, with leading advantages such as ultra-high refresh rate, full viewing angle, and hard screen touch. This time, BOE made a strong appearance with a series of products with the highest refresh rate in the world, fully demonstrating its technological leadership in the display field.

In the exhibition area, the world's highest 576Hz refresh rate 4K TV display products attracted the attention of many visitors. This product uses BOE's self-developed Zhenping and super-resolution frequency multiplication technology to achieve an ultra-high contrast ratio of 3000:1, greatly improving the fineness and smoothness of the picture; the world's highest 500Hz+ refresh rate notebook display uses leading oxide TFT technology and fast response LCD technology, which can simultaneously achieve 1ms extremely fast response, bringing a dynamic and smooth experience without drag. In addition, visitors can also experience a series of ultra-high refresh rate display products such as the world's highest 288Hz refresh rate 8K TV and the world's highest 500Hz+ refresh rate monitor at the booth, and feel the visual shock brought by BOE's high-end LCD display technology up close.

BOE 576Hz refresh rate 4K TV and 288Hz refresh rate 8K TV

f-OLED: Free form opens up infinite imagination

f-OLED represents BOE's unique high-end flexible OLED technology solution, which can not only present a variety of new forms such as full screen, folding, and curling, but also realize multi-functional intelligent integration such as under-screen fingerprint recognition, under-screen camera, and biometrics, unleashing the huge imagination and unlimited expansion space of flexible display.

In the f-OLED exhibition area, BOE (BOE Technology Group Co., Ltd.) displayed the world's largest 95-inch 8K OLED display screen, which uses oxide technology and white light OLED evaporation technology to achieve pixel-level light control and extreme dark display, bringing perfect HDR effects, showing its leading technical strength in the field of large-size OLED. BOE (BOE Technology Group Co., Ltd.)'s first 17.3-inch folding OLED notebook product, the world's largest in size, also attracted many visitors to stop and experience it. The screen of this product has a DCI-P3 color gamut of up to 100%, and the body is extremely thin and light. It is currently the exclusive screen supplier for ASUS. The world's first smartwatch with integrated NFC function, its 1.57-inch OLED display can realize the free reading and simulation of IC card data. At present, BOE (BOE Technology Group Co., Ltd.) has reached cooperation with many global first-tier brand customers in the field of wearable displays such as smart watches and smart bracelets. In addition, the industry's first integrated touch function, flexible transparent OLED display that can be bent and bonded, 360° inside and outside two-way folding, "Z"-shaped three-fold display, sliding display, wristband mobile phone, car display and other multi-form and multi-functional integrated flexible display products have brought a new experience with a futuristic sense.

BOE 95-inch 8K OLED display

BOE's first 17.3-inch foldable OLED notebook product, the world's largest

α-MLED: Full-scene experience with a colorful vision

α-MLED represents BOE's first glass-based active new LED display system and solution, which achieves extremely delicate picture quality while presenting users with a full-scene immersive experience.

BOE (BOE Technology Group Co., Ltd.) demonstrated the world's first commercially mass-produced Mini LED product on site. This 86-inch 4K glass-based active-driven MLED backlit TV can achieve an industry-leading 1500nits extreme brightness, and more than 2000 partitions for fine light control. It has been used in Skyworth's high-end TVs. The world's first P0.9 glass-based active-driven MLED direct display product can achieve an ultra-high peak brightness of 1000nits and an ultra-high contrast ratio of millions. It uses active constant current drive to achieve extremely low flicker, protecting eye health to the greatest extent. In recent years, BOE has frequently made efforts in the MLED field, and has cooperated with industry-leading customers for display products in the fields of TVs, commercial displays, laptops, e-sports monitors, Mini LED backlit VR, etc., and continues to expand a broader application space.

BOE (BOE) P0.9 glass-based active-drive MLED direct display products

Metaverse, naked-eye 3D, smart cockpit: Embracing a new future of immersive interaction

While continuously breaking through the ultimate visual experience of display products, BOE has also further integrated more functions into the screen, derived more forms, and placed more scenes, continuing to explore new application scenarios of display technology with immersive interactive experience.

In the past two years, the Metaverse has attracted widespread attention and has become a new application field with great imagination. VR/AR is also considered the best entrance to the Metaverse. At this exhibition, BOE has specially created the Metaverse exhibition area, bringing a variety of exciting VR/AR display products. The dynamic frame rate VR head display device first launched by BOE can realize the adaptive adjustment of the display frame rate, greatly improving the display smoothness; the 1500 ultra-high PPI VR head display device is equipped with a full-field high-definition high-light efficiency optical system, and combined with the dual adjustment function of pupil distance and diopter, it greatly optimizes the visual effect of the head display device and brings a new immersive virtual reality experience. As the world's earliest company to enter the VR/AR display field, BOE has invested 27 billion to deploy mainstream LCD and next-generation silicon-based OLED production lines. It has currently contacted and cooperated with 119 brand customers around the world. Many well-known domestic and international brands have adopted BOE products to release new VR/AR models, and continue to explore the innovative application space of the Metaverse.

BOE Metaverse Exhibition Area

BOE (BOE Technology Group Co., Ltd.) displayed a series of innovative applications of "black technology" on site, which also brought strong visual impact and sense of presence to the audience. At present, the world's largest 8K naked-eye 3D display product adopts leading quantum dot backlight technology, with an NTSC color gamut of up to 104%. Through the cylindrical lens array technology, it can achieve a wide-viewing angle and multi-viewpoint visual experience. The 3D visual effect can be displayed at a distance of up to 1.6 meters. In the future, 3D display of 3-6 meters will be realized, bringing a unique visual enjoyment that is like being there. The smart cockpit is another futuristic innovative experience area created by BOE (BOE Technology Group Co., Ltd.) on site. In the cockpit, the instrument panel can not only achieve naked-eye 3D visual effects, but also has a tactile feedback function, which can realize floating touch interaction; the smart photosensitive multi-screen installed in the car can also intelligently adjust the brightness according to the environment, bringing a new smart driving experience. In addition, in the highly subversive field of quantum dot display, the world's first 55-inch 8K AMQLED display product was also launched, which is an important step for the mass production and application of AMQLED technology.

BOE (BOE) Smart Cockpit

At present, cutting-edge display technologies continue to emerge, diversified innovative application scenarios continue to expand, and the wave of digitalization and intelligence led by the new generation of information technology promotes the deeper integration of display into all areas of human life. The era of "display everywhere" has arrived. BOE will continue to adhere to the development strategy of "screen-interconnected things", allowing screens to integrate more functions, derive more forms, and be placed in more scenarios, empowering the Internet of Everything with innovative technology, and leading a more convenient and better smart new future.