Pixelworks Semiconductor China and Unity China have reached a cooperation

Pixelworks Semiconductor China and Unity China, a real-time 3D content creation and operation platform, have reached a cooperation

Optimize the full-link ecosystem of mobile games to achieve the ultimate gaming experience on mobile devices

November 9, 2021 - Pixelworks, Inc. (NASDAQ: PXLW), an industry-leading supplier of innovative video and display processing solutions, today announced that Pixelworks Semiconductor China and Unity China have signed a Verified Solution Partner Program. The cooperation aims to connect all links in the gaming ecosystem and coordinate upstream and downstream resources, including game content developers, game engine manufacturers, mobile platforms, software and hardware technology providers, etc. By integrating the advantages of all parties and reasonable division of labor, a sustainable full-link gaming ecosystem will be built to bring the ultimate desktop gaming experience to the mobile terminal.

According to the 2021 Global Game Market Report released by Newzoo, during the epidemic, the Asia-Pacific region, which is dominated by mobile games, performed well. With a market size of US$88.2 billion, it became the region with the highest game revenue in the world, accounting for 50.2% of global game revenue. It was closely followed by North America, which mostly contributed console games and contributed US$42.6 billion in revenue due to the impact of the epidemic. Latin America, the Middle East and Africa maintained high growth. Although Europe was not as expected, it is expected to have strong growth in the next few years1. As the metaverse gradually opens the door to the virtual world, the future development of the game market cannot be underestimated, and it is a general trend to explore the business of mobile games that are not restricted by location and space and have easier cost control.

At the same time, with the development and increasing popularity of technologies such as 5G, AI, AR/VR/MR, people have higher requirements for the image quality and performance of mobile games. Pixelworks' one-stop image display processing solution has been widely used by mobile phone manufacturers. Through this cooperation, the two parties will work together to improve the mobile gaming experience in various aspects such as improving image display quality, improving sports content presentation, and reducing power consumption.

From a macro perspective, the cooperation between Pixelworks China and Unity China is also a key link in optimizing the full-link ecosystem of mobile games. From a technical perspective, the rendering acceleration solution jointly developed by the two parties will benefit millions of game developers in the world, allowing their works to run accurately, quickly, steadily, and brilliantly on mobile devices, thereby catalyzing more 3A-level games and ultimately benefiting end users. From the perspective of ecosystem construction, more than half of the world's mobile games are made using Unity, and Pixelworks has more than 20 years of deep accumulation in the field of visual processing and display technology, and is deeply recognized by a large number of mobile phone OEM partners. By connecting Unity and game developers, mobile platforms and mobile device manufacturers, it strives to achieve resource sharing and complete the upgrade and optimization of the game ecosystem.

Leo Shen, General Manager of Mobile Products at Pixelworks China, said: “We are honored to work with Unity, a world-leading 3D real-time content development and operation platform. We share the same vision with Unity, which is to optimize the full-link ecosystem of mobile games. Unity has always been committed to providing game developers with comprehensive tools and solution support covering the entire life cycle of game development and operation, and through a unique distribution and monetization mechanism, we work together with a large number of game content development partners for mutual benefit and win-win results. We believe that by combining Pixelworks' advanced visual processing technology with Unity's professional game development and operation platform, we will work with partners in the game ecosystem to create a more futuristic mobile gaming experience.”

“We welcome Pixelworks to become our certified partner,” said Xiao Beibei, General Manager of Unity Greater China. “For mobile phone OEMs, this can satisfy end users’ demands for visual experience in different types of games. For game developers, they don’t have to worry about the final presentation of visual effects and limit their creativity, allowing games to be as close to the original intention as possible. All of this is to enable our end users to synchronize the enjoyable gaming experience on the mobile terminal with the desktop terminal anytime, anywhere.”

Introduction to Unity

Unity is the world's leading real-time 3D content creation and operation platform. All creators, including game development, architectural design, automotive design, film and television and animation production, can use Unity to turn their ideas into reality. The Unity platform provides a complete set of tools and solutions for creating, operating and monetizing any real-time interactive 2D and 3D content, supporting platforms including mobile phones, tablets, PCs, game consoles, augmented reality and virtual reality devices. The company's R&D team of more than 1,800 people keeps Unity's technology at the forefront of the world, while keeping up with partner iterations to ensure optimized support services on the latest versions and platforms. As of the end of 2020, applications developed based on Unity have been downloaded more than 5 billion times per month worldwide. For more information, please visit https://unity.cn/.

About Pixelworks

Founded in 2004, Pixelworks is a wholly-owned subsidiary of Pixelworks Inc. (Nasdaq: PXLW) in China. Pixelworks focuses on the development and design of mobile phone visual processing chips, video transcoding chips, and 3LCD projector main control chips and implementation plans, and is an industry-leading provider of innovative video and display processing solutions.

Pixelworks provides industry-leading content creation, video delivery and display processing solutions and technologies that deliver authentic viewing experiences and exceptional image quality on all screens, from cinemas to smartphones. The company has more than 20 years of experience delivering image processing innovations to leading providers of consumer electronics, professional displays and video streaming services.

Please note: Pixelworks and the Pixelworks logo are registered trademarks of Pixelworks, Inc.

1Source: Newzoo: 2021 Global Game Market Report