With the arrival of summer, the 2019 3E Beijing Consumer Electronics Expo (hereinafter referred to as "3E Expo") has continued to heat up just like the weather. Currently, the 3E Expo is attracting investment, booths are in short supply, and some exhibition halls are even more difficult to find. The person in charge of the organizing committee said that the overall signing rate of the Expo has exceeded 90%. Behind the hot sales, this year's 3E Expo has many highlights and is full of attractions.
With the development of Internet technology and artificial intelligence, and the general trend of consumption upgrading, China has become the world's largest producer, exporter and consumer of consumer electronics. Statistics show that in 2018, my country's production of mobile phones, computers and color TVs reached 1.8 billion, 300 million and 200 million respectively, accounting for 90%, 90% and more than 70% of the world's total production, all ranking first in the world. China has become an important market for global consumer electronics companies to compete for.
The 3E exhibition has become a bellwether for the global consumer electronics industry. In 2018, the exhibition area reached 40,000 square meters, with nearly 300 exhibitors/brands participating. Consumer electronics, artificial intelligence, smart transportation, smart retail, etc. were displayed in three exhibition halls, leading the innovation direction and trend of the consumer electronics industry chain. It has covered the entire industry chain from solutions to terminal entities and can be said to be a miniature epitome of the world's consumer electronics industry.
The 3E exhibition platform not only builds an exhibition platform for consumer electronics and artificial intelligence companies to promote trade between supply and demand, but also provides international high-end communication opportunities for industry professionals to promote communication and dissemination in the consumer electronics industry. At the same time, it is of great significance to promote the rapid growth of emerging areas of the consumer electronics industry and promote technological innovation and coordinated development of the industry.
According to the current investment promotion situation of 3E Exhibition in 2019, exhibitors of consumer electronics and artificial intelligence industry clusters in Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Nanjing, Jiangsu, Hangzhou, Zhejiang, Chengdu, Sichuan and other places in China have maintained a growing momentum. Among them, Beijing leads the country with an absolute advantage of nearly 100 companies in terms of enterprise scale. The organizing committee of 3E Exhibition said that 3E Exhibition is located in Beijing and radiates the world. It has become an important platform for enterprises to layout industry channels and upgrade their brands. At the same time, 3E Exhibition has continuously strengthened the invitation of professional audiences and the integration of buyer data in recent years. The direction of the exhibition has also been deepened from activity-oriented and platform-oriented thinking to value-oriented thinking. In particular, the remarkable effect brought by 3E Exhibition in 2018 to exhibitors has left a good reputation.
The organizing committee revealed that adjusting the investment strategy according to industry trends is also one of the main reasons for the success of this investment promotion. The advantages brought by the strategic adjustment are: on the one hand, well-known companies and manufacturers in the consumer electronics industry will join hands with the 2019 3E Exhibition; the 3E Consumer Electronics Exhibition deserves to be a centralized communication platform for the consumer electronics industry chain. On the other hand, according to the recent changes in market channels and market feedback, the industry's product structure has shifted to small and fine. Among the innovative small categories, the proportion of previously marginalized smart wearables such as smart speakers, smart watches, headphones, toothbrushes, and data cables has increased significantly, triggering the growth of smart wearable and small household appliance clusters, and the explosive product companies of Beijing and the Pan-Yangtze River Delta. The future power should not be underestimated.
It is worth mentioning that at the 2019 3E Exhibition, smart wearables and small household appliances, as the vanguard of this force, saw their participation rate increase from 2% to 6%, becoming a cutting-edge force that is no less than other categories.
According to the latest invitation letter of 2019 3E Exhibition, the exhibition will also add more new elements, such as innovative product display, exhibitor "one" to "one", booth visit and social tour, etc., and will hold 3E Artificial Intelligence Conference, Internet of Things and Artificial Intelligence Technology Application Conference, Language Recognition Forum, Intelligent Hardware Technology Product Matching Conference, etc. At that time, more than 50 domestic and foreign industry experts will present a summit forum lasting more than 30 hours. This all-star industry gathering will bring together suppliers and solutions for the entire product cycle "from concept to market". If you want to keep up with the development of future technology and talk with the most innovative companies in the world, please follow 3E Exhibition to visit the event that people in the consumer electronics and artificial intelligence industries must attend.
The 2019 3E Exhibition will be held at the Beijing National Convention Center from August 2nd to 4th this year. Let’s look forward to the annual event of the consumer electronics industry!
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